E-Comm Platform Design & Dev for Beauty Retailer
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CRM Consulting and SI E-Commerce Development UX/UI Design
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Other ecommerce systems UX Strategy
- $50,000 to $199,999
- Mar. 2026 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“We've received valuable professional insights, recommendations, and practical solutions.”
- Beauty
- Ukraine
- 51-200 Employees
- Online Review
- Verified
Monalab Agency has designed and developed a modern e-commerce platform for a beauty retailer. The team has created a well-structured online store capable of handling a large catalog and system integration.
The website has already opened new customer acquisition channels, generated wholesale opportunities, supported offline sales, and helped the client build a stronger foundation for future growth. Monalab Agency's project management is excellent, and the team is responsive and communicative.
BACKGROUND
Introduce your business and what you do there.
I'm an executive of Pastel, a professional beauty retailer offering high-quality nail products, tools, and accessories for nail artists and salons, with expert guidance and convenient online and in-store shopping.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Monalab Agency?
We hired Monalab Agency to design and develop a modern, user-friendly e-commerce platform that would strengthen Pastel's online presence, improve the customer experience, and support the company's ongoing growth.One of our main objectives was to create a well-structured online store capable of handling a very large product catalog of over 10,000 SKUs. We needed intuitive product navigation, clear categorization, detailed product pages, and a smooth purchasing process across both desktop and mobile devices.Another critical requirement was preparing the website for integration with our internal business management system. We're currently working with Monalab on developing a custom solution that will connect our internal system directly to the website. The goal is to automate product data synchronization, including availability, prices, and descriptions, while providing centralized management of inventory, products, pricing, orders, and leads. This is a major long-term project that is still under development, so scalability and the ability to support this integration were important considerations from the beginning.We also wanted the platform to support both retail and wholesale operations. Wholesale sales were an important business objective, and we've already started seeing positive results in this area following the website launch.Overall, we needed more than just a visually appealing online store. We wanted a reliable, scalable digital platform that could support our current operations, streamline internal processes, improve the buying experience, and serve as a foundation for future automation and business expansion.
SOLUTION
What was the scope of their involvement?
Monalab Agency has been responsible for the design and development of Pastel's e-commerce website, covering the main stages from planning and UX architecture to visual design and implementation.The scope of work has included:An important part of the broader project is our ongoing collaboration with Monalab on a custom business management solution. This is being developed separately and is intended to connect our internal system with the website, allowing us to manage inventory, products, prices, orders, and leads from one centralized environment. This module is still under development.The main deliverables from Monalab have included the UX architecture, UI/UX designs, complete responsive e-commerce website, product catalog structure, and wholesale-oriented functionality. The result has been a scalable digital platform designed not only for current sales operations but also for the next stage of Pastel's business development.To clarify, the e-commerce website itself has already been completed by Monalab Agency. All main sections and pages have been designed and developed, the product catalog structure has been configured, and the product listing and product detail page layouts have been finalized. We've also uploaded an initial selection of products to the website, and the platform is ready from the website development and design perspective.What is still in development is the custom integration module that will connect our internal business management system to the website. We're currently working on this solution together with Monalab. Its main purpose is to automate the transfer and synchronization of our entire product database, which includes more than 10,000 products, as well as product descriptions, prices, and stock availability.The broader system is being designed to centralize inventory management, product data, pricing, orders, and leads. This is a separate technical development phase, and the integration module hasn't yet been fully completed or deployed.In summary, Monalab has already delivered the complete e-commerce website, including its structure, pages, catalog, and product presentation. The remaining work is focused on the technical integration that will connect the website with our custom inventory and business management system and automate the management of our large product catalog.
What is the team composition?
We work with 6-10 teammates from Monalab Agency.
How did you come to work with Monalab Agency?
Monalab Agency was referred to me. I chose them because they were close to my geographic location, and their company values aligned with ours.
How much have you invested with them?
We've spent around $50,000 to $199,999
What is the status of this engagement?
We started working with Monalab Agency in March 2026, and our engagement is ongoing.
How do you communicate with them?
We use virtual meetings, emails, and messaging apps.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
At this stage, we're very satisfied with the results and the work delivered by Monalab Agency. Although the full e-commerce functionality and automated product management system are still being finalized, the website is already generating tangible business value.One of the most noticeable outcomes has been increased customer acquisition through online channels. Previously, our main source of visibility was Instagram. With the launch of our website, we gained an additional digital channel through which potential customers can discover our brand, explore our products, and contact us.We've also started receiving inquiries through organic Google search and AI-powered discovery tools such as ChatGPT. For example, when people search online for professional nail products or where to buy nail polish, our website can appear in relevant search results. These visitors discover Pastel, learn about our products, and then contact us directly, through Instagram or by submitting inquiries via the website.This additional online visibility has also had a positive impact on our offline sales. We've already attracted several wholesale customers interested in purchasing products in larger quantities while continuing to build our retail customer database.Another important result is that the website has helped establish Pastel as a more accessible and recognizable brand beyond social media. Customers now have a dedicated platform where they can learn about our company, browse our catalog, and get in touch with us.We're currently operating through this combination of online discovery, direct inquiries, wholesale orders, and offline sales. Our next objective is to complete the remaining technical integrations and launch the full retail e-commerce functionality, allowing customers to purchase products online 24/7.Overall, the website has already opened new customer acquisition channels, generated wholesale opportunities, supported offline sales, and helped us build a stronger foundation for future growth.Since launching the website, we've seen progress in our online customer acquisition.The website has generated a new source of traffic and customer inquiries beyond our existing Instagram audience. We're now receiving visitors through organic search, including Google, as well as AI-powered discovery platforms such as ChatGPT.Our current demonstration analytics model uses 10,240 sessions, 410 inquiries, and an indicative conversion rate of approximately 4.0%.In terms of actual business impact, we've already attracted several new wholesale customers interested in purchasing larger product quantities and continued building our retail customer database. We've also noticed a positive contribution to our offline sales, as customers discover Pastel online and subsequently contact us through different channels or visit us directly.The difference has been significant. Before launching the website, customers could discover us mainly through Instagram. Now, we have an additional acquisition channel through Google search and SEO, which has considerably expanded our online visibility. The website has already generated a substantial number of visits and customer inquiries, including new wholesale opportunities. We consider this a very positive result compared to our previous online presence.
How did Monalab Agency perform from a project management standpoint?
Project management has been excellent. The website was delivered very quickly, and the ongoing work is progressing efficiently. We stay in close contact every day, have regular calls, and are always aligned on priorities and next steps. Communication is clear, the team is responsive, and the overall collaboration has been even better than we expected. We're very happy with the way Monalab manages the project.
What did you find most impressive about them?
What has impressed us most is not only Monalab's ability to understand our business but also the level of expertise they bring into the project. They involve specialists and professionals from different fields, combining the knowledge of their in-house team with additional industry experts whenever specific challenges require it.Throughout our collaboration, we've received valuable professional insights, recommendations, and practical solutions that have helped us improve the project and make better decisions. We genuinely appreciate that experienced professionals are involved in the process, bringing knowledge gained from years of working on different projects.We believe this is particularly valuable today when automation and AI are becoming increasingly prominent. Technology is important, but real expertise, practical experience, and the ability to understand business challenges are still irreplaceable.It feels like we're working with a team of professionals who are genuinely invested in the success of Pastel, rather than simply completing tasks within a defined scope. This is probably what we value most about working with Monalab Agency.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS