Momentum Marketing & Events

BACKGROUND

Introduce your business and what you do there.

I’m the customer marketing manager at a consumer goods company. I’m in charge of the in-store marketing related to new launches, activations, engagement, and trade-off price. We sell chocolates, pet food, gum, candy, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Marketing & Events?

The promoters we used to have were expensive. What we tried to do with Momentum was to have a promoter for a full month in one store, so we could have a cheaper rate. In addition, we'd maximize the use for any costs that we incurred in terms of permits or any specific activities.

SOLUTION

What was the scope of their involvement?

Every single account had different consumers or different topics and Momentum Marketing & Events helped us find promoters for each one. If we had a requirement in terms of language or ethnicity, they sent us the correct profiles. We received on average 10 profiles.

Momentum gave us options of designs to see how the trade and costumes would look. We shared with their team our comments and approved all the details.

Momentum also applied for a permit with the store and the municipalities of the region that we were working with. Additionally, they made a payment on our behalf to the store.

Finally, we debriefed with Momentum on the key metrics and data we wanted to collect from our customers, such as age, purchase purpose, and other questions promoters could ask. Once they were discussed, the campaign went live.

What is the team composition?

We worked with Adnan (Senior Events Account Manager) and Amanda (Sales Director). Adnan was the face of the company and managed most of the project for us. On the other hand, Amanda called us and double-checked if posts were on time and correct, or if we needed any help. We also gave her feedback about Adnan.

How did you come to work with Momentum Marketing & Events?

We heard about Momentum through Adnan; he got our contact information and sent us a few emails. Before COVID-19, Adnan came to our office and made a presentation with examples of what Momentum had done. 

Internally, we decided to change our habits and give more chances to other suppliers. We tested three different agencies for the same project, each of them in a different store.

We wanted to see who was doing a better job in terms of being faster, cheaper, and who had better quality promoters. Momentum was the best out of three, and we hired them. On top of that, they were very professional and had clear communication skills.

How much have you invested with them?

We invested around $5,000–6,000.

What is the status of this engagement?

The project lasted from February–March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was difficult to measure and see the impact from a data and sell-out perspective because we didn’t have that. We did see how many pieces Momentum sold, and definitely there was an increase compared to what we were doing before.

At the beginning, we faced few difficulties, but we were able to sort them out quickly. We learned from our mistakes about debrief and focused on what we wanted to push in terms of product sales. We gave Amanda good feedback. Momentum met our goal, but we chose the wrong source —  not on us, not on them.

How did Momentum Marketing & Events perform from a project management standpoint?

From a project management standpoint, the communication was great — Adnan was sending constant reports. Every day, we received the promoter’s time-in and time-out, and pictures as well. We requested weekly posts reports, but at the end of the campaign, they shared a monthly report.

We had a delay with permits, but Adnan was able to sort it out with the municipalities in a legal way. He was fast, and he didn’t require any documents from my side. Compared to the other two agencies that worked on the same project and wanted our intervention. Adnan outperformed them and took the responsibility.

What did you find most impressive about them?

The Momentum team was reliable. We didn’t have anything to worry about unless we needed extra work. We had had very small projects that happened after the first one and Momentum had helped us.

Are there any areas they could improve?

I don’t have anything to say about what Momentum could improve because it was a small project.

Any advice for potential customers?

I recommend giving Momentum the proper brief. It will be very efficient to do the job on time, and the project will give fewer issues. 

BACKGROUND

Please describe your company and your position there.

Head of Communications for Drink Dry, the GCC regions only dedicated non-alcohol marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Momentum Marketing & Events?

In-Store sampling to support our grocery partners

SOLUTION

How did you select this vendor?

I sent an RFP for 5 agencies and Amanda was the only agency that called to ask further questions before submitting costs. Amanda was keen to understand fully our needs and made suggestions of how she could expand

Describe the scope of their work in detail.

In-Store sampling to support our grocery partners

What was the team composition?

Amanda was our point of contact during the whole month-long program as well as the managers on the ground and the promoters who worked out booths.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in sales and experienced our first ever "sold out" product.

How effective was the workflow between your team and theirs?

Very effective from a client standpoint. We had a small hiccup at the beginning with one of our products not being presented as well as it could be but that was a learning on our part as we had not trained for it well.

What did you find most impressive about this company?

The team. Our questions were answered quickly, our samples were managed well, and we always had a point of contact that we could reach out to. We felt that the team was professional and available.

Is there any area for improvement or anything that could have been done differently?

No. I think for our first time doing sampling this was a great success and it is all due to the knowledge and ability of the team who worked on it for us.