Momentum Design Lab

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer for a cryptocurrency exchange company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We were trying to build a new mobile application to address a new client base.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab provides UX/UI design and development services. We initially had a lot of research already prepared. We presented our research, but they challenged some of our assumptions, so they did some research on their side. Then, we matched them to determine who we’d target and develop a persona to define the perfect target for this segment.

The app will allow users to onboard our platform and invest in cryptocurrencies; it’ll be available for iOS and Android. They’ve used Sigma for development.

What is the team composition?

We work with their entire team.

How did you come to work with Momentum Design Lab?

We found them through a referral. A coworker had previously engaged them at another company, and they were super happy with them. We reached out to other companies but decided to go with Momentum Design Lab.

How much have you invested with them?

We’ve spent between $500,000–$1 million.

What is the status of this engagement?

We started working with them in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve measured their progress and success by running internal tests on whatever they’ve proposed; they don’t work in isolation. They pitch everything, and it’s up for mutual discussion. The team listens to our feedback, and we always look to our sessions to review what they design.

How did Momentum Design Lab perform from a project management standpoint?

We have a project dashboard to track the progress, resources, and money they’ve spent. We plan everything through Monday and communicate directly through phone calls or Zoom meetings. Also, we have weekly check-ins about 2–3 times a week to open questions, workshops, and more.

What did you find most impressive about them?

They’re experts in what they do.

Are there any areas they could improve?

No, I don’t have any negative feedback. Everybody is super happy with their work.

Do you have any advice for potential customers?

Listen to their proposals; don’t be too stuck on your processes.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of 1West Finance. We’re a marketplace serving small business owners and connecting them with lenders to provide them with capital. We’re a tech-enabled platform; many of our processes are automated so customers can serve themselves. They land on our website and apply for a loan. Then, our system will read their bank statements to predict cashflows and match them with the lenders who will give them the best rates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We had a fantastic tech team, but they weren’t designers by nature. We needed more of a tech field to let our customers know that it’s not just a lead form; it’s more than that.

SOLUTION

What was the scope of their involvement?

Before signing the contract, we did several calls with Momentum Design Lab and some deep dives. We did a competitor analysis to show them what we liked from other companies in the space. We also told them what we liked and didn't like about our current setup. It was a detailed process. Then, they put together a proposal that showed the future state of the website and what it would look like on paper. They brought it to life throughout the process and used Figma on the tech side.

What is the team composition?

They had a fantastic team. Jazmin (Director of Strategy & Client Services) was our main account manager and point of contact throughout the process. We also worked with an incredible artist and designer and Peter (Head of UX) as our project lead.

How did you come to work with Momentum Design Lab?

We talked to 5–6 different companies before going with them. Many other companies just put together a template proposal. Ultimately, we went with Momentum Design Lab because they took into account the things we told them and the look and feel we were trying to accomplish. Their proposal was much more customized and tailored to what we were trying to do.

How much have you invested with them?

We spent around $100,000.

What is the status of this engagement?

We started working with them in August 2021, and the project wrapped up in June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They wrapped up their portion of the project, but the website isn’t fully live yet. We have to do some last-minute WordPress work. Nonetheless, they did a fantastic job and delivered everything they said they would. The vision we had two years ago is coming to life now. Also, we’ve rolled out some incremental pieces and are already seeing a spike in business and conversions.

How did Momentum Design Lab perform from a project management standpoint?

They’re great at project management. We had calls every week, sometimes even twice a week. They pushed our team and held people accountable to get the project done. I can’t remember a time when they failed to deliver something they promised.

What did you find most impressive about them?

They managed the project extraordinarily well. A lot of work went into it; they had to handle many different pieces, keep people on point, and ensure that nothing was pending or forgotten. Several people were involved in the project, and they held everybody accountable. They also made sure things moved on time and everyone did their part.

Are there any areas they could improve?

We opted not to take the content writing services, but in hindsight, I wish we’d taken them in hindsight. It’d be nice if they included the writing in the proposals.

Do you have any advice for potential customers?

Make sure you know what you want. You can’t go into a project like this if you're still trying to figure it out. If you keep changing the vision, it’ll cause a lot of duplicate work and extra costs. We pivoted a couple of times because many things can change in a year, but you have to be sure about your final outcome.

BACKGROUND

Introduce your business and what you do there.

I work for a fintech company that provides risk analytics optimization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

They help us develop the UIs for our products, designing over five screens to deliver a full customer flow through the application.

SOLUTION

What was the scope of their involvement?

We were redesigning our whole user interface, as one of the biggest pieces of feedback from our clients was that our UI wasn’t easy to use. We went about selecting the initial screens and then reached out to Momentum to help us create wireframes. They went on to help us think about the full user workflow to ensure that the UI was as user-friendly as possible.

We provided them with some very basic wireframes that we’d actually started building with, but discarded when we realized they weren’t usable. Momentum then went back to the basics with us to determine what were the most important aspects to our clients. They built the design using Figma.

The solution itself is a web platform with two types of screens. The first is a dashboard and the other is an analytics screen. The latter allows users to run different scenarios to see what the results would be.

The only other part of the work is the construction of a component library of designs for us, which includes a large amount of documentation. It categorizes every different type of component that we use. This will allow us to use what they designed to create other screens.

What is the team composition?

We mainly worked with one resource — Sam (Senior Product Designer) — and we were incredibly impressed with him. He picked up on the complexities of our product very quickly.

When we started a second project with them, we also worked with a product manager and a third resource, who assisted Sam. Sam remained our main point of contact, however.

How did you come to work with Momentum Design Lab?

We were concerned that any vendor was going to require too much time to understand our product, so we made it clear early on that we didn’t want to do that. Therefore, we told them to raise any queries that they had immediately.

When we started the second project, Sam picked up everything seamlessly.

How much have you invested with them?

We’ve spent around $60,000.

What is the status of this engagement?

We worked together from October 2021–January 2022. We’ll definitely work with Momentum again in the future. We’re currently trying to catch up on screens that they’ve designed, and then we’ll move on to the next batch.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They helped us produce wireframes for all the screens and build a documentation library containing all our components. They also produced several interactive guides of how to navigate the screens.

Our internal developers are very pleased with the amount of detail in the wireframes, including the exact colors to use for every component.

They’ve also delivered a lot of value in terms of project management, allowing me to reference the exact component I need to copy. The documentation is very clear. Regarding the UX, we’ve had a lot of positive feedback in terms of the layout and flow of the application from users. They say it’s clear and simpler to use than our previous version was.

How did Momentum Design Lab perform from a project management standpoint?

We had quite a lot of stand ups with them and were always coordinating timelines. They would put more resources on the work toward the end of the timeline to meet deliverable dates if there was more work than they initially realized.

What did you find most impressive about them?

We used other companies previously, but they always spent too much time trying to understand our product and what we do, and then never fully understood either. Their wireframes would then reflect that lack of knowledge. Momentum and Sam’s knowledge impressed us, as he focused on what was important and implemented those things in the wireframes.

If there were any misunderstandings — even items that were outside the project Scope, we were able to quickly email about it. They were always very willing to help us.

Are there any areas they could improve?

I don’t have anything to say. Even our CEO was incredibly impressed with them as a team.

Do you have any advice for potential customers?

We did a lot of research that helped us learn what other types of projects they’d worked on. Additionally, try to be clear with what you’re trying to achieve upfront, as they will cater who works on your project based on that information.

BACKGROUND

Introduce your business and what you do there.

I’m a global product lead at an applied intelligence company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We have a product group with multiple components. The group focuses on bringing customizable solutions to the marketplace around the use of data and AI to drive business value in the process of building out our solution. We were looking for an innovative frontend SaaS platform that was supported by a set of data models and an email pipeline.

While the design part was very important, we also wanted it to work with our data and technology on the backend.

SOLUTION

What was the scope of their involvement?

We provided Momentum with some initial mockups from our internal design team that were fairly specific. We had the concept nailed down in these designs, but Momentum came up with something much flashier and more interesting.

They used Figma for the design; Sam (Senior Product Designer)

What is the team composition?

Other than Sam, we worked with around 20 people, though it could have been slightly more; it was a large team, including frontend designers and developers and backend specialists for tasks like data configuration.

How did you come to work with Momentum Design Lab?

They were already working with another group inside of our company. We evaluated a number of internal possibilities, as our company is very large. The data we work with is HR data, and because it’s not the sexiest topic, we really wanted to create a design with a combination of flair and usability, so we chose to go with an external partner.

How much have you invested with them?

The total cost is over $1 million so far.

What is the status of this engagement?

We’ve been working together since June 2021. They were incredible during the contracting phase. As a 300,000-employee company, it takes an awful long time to onboard a vendor. Momentum couldn’t have been more flexible in working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They built us a usable product. They built a successful backend, and the frontend they built is still the basis of our product. There are no limitations to what they delivered. There were limitations from our side. We could have been better organized to use their services. They were constantly trying to help us forward and thinking with us, as well as in and out of the box. They were outstanding in everything they did to help us. The limitations they faced were due to our manner of organization.

I think they could have guided us a bit more in how we should have done things, and that’s because of our organization, not because they were doing enough. They did have the experience to do more, however. This isn’t a negative for them at all.

How did Momentum Design Lab perform from a project management standpoint?

They were clear and concise and worked through an agile model. We worked through Microsoft Teams and called us out when we were missing something. They had people available in the timeframe we needed and established clear deliverables. Every one of our specific deadlines along the way was met. They told us what they could or couldn’t do, and there wasn’t much that they couldn’t do.

What did you find most impressive about them?

Their people are highly capable, understandable, available, and relatable. Further, their design work is extraordinary, meaning they were thoughtful throughout the entire process. Even when we didn’t know what we were thinking of, they provided a huge number of styles, colors, and more.

Their innovation showed, and they worked in ways that people with less creative ideas could come up with very nice work.

Are there any areas they could improve?

Again, given their experience, they could have done a little bit more in terms of coaching us in how to be effective in their process. They absolutely did this, but I don’t believe we were able to hear it.

Do you have any advice for potential customers?

Make sure you’re clear on your requirements so that you can expend the right amount of time and effort at the right places in the project.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of operations and strategy for a company that has a platform for secondary private firm transactions. We have the technology and managed services that allow for the trading of private securities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We hired Momentum Design to create our latest website. Our goal was to create a new brand image for our company. Essentially, we needed a refresh since we recently spun out as a separate entity from our parent company. 

As a result, we needed to put our own spin on our brand; we needed to come up with content and imagery while doing a holistic overhaul of all the materials that we’d present to our audiences and clients. 

SOLUTION

What was the scope of their involvement?

Initially, we pulled a number of web pages from our parent company’s website, giving Momentum Design an outline of what we wanted for our core pages. Much of the website was custom-developed by our team and their design team. Overall, most of the things that users would see on the website were new. 

Moreover, our marketing and sales teams previously wrote content and marketing materials for the website. Momentum Design redesigned them and came up with a new finish and feel. We used Figma in much of the design phase. 

The team also helped us create standalone sales materials and collateral that we could send out, such as annual reports and sales presentations. We worked with their resources to design new templates for any white papers, articles, and sales materials that we’d send to stakeholders.  

We wanted to ensure that our website was seen by the right eyes, so we also worked on SEO components. We also had an in-house digital marketing specialist who helped us figure out the best way we could be seen. Our team used Google Analytics to make sure we were tracking everything correctly. 

What is the team composition?

During the design phase, we worked with 3–4 people. For development, we worked with up to 10 people. We dealt with everyone from frontend developers to engineers and project managers that made sure everything was on track. Overall, Momentum assigned a whole team to help us accomplish our goal. 

How did you come to work with Momentum Design Lab?

We asked our parent company to come up with a list of their recommended designers and developers. Momentum Design was on that list. We did our due diligence and interviewed them. Then, they came back for round two. We finally decided that we were most comfortable with them — we were excited to work with their team, so we hired them. 

What is the status of this engagement?

This project lasted from August 2021–April 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Based on the initial reactions we received, everyone seemed to like the brand refresh that we did. Our marketing looked at it and gave positive feedback; our clients also gave good feedback. 

How did Momentum Design Lab perform from a project management standpoint?

Momentum Design was the most organized vendor that we’d worked with. They kept everything on track, and we could send last-minute things whenever we needed to get something done. The team also consolidated everything for us, and they ensured our meetings had actionable outcomes, which I loved because this meant our project was always moving forward. Overall, I appreciated the way they managed the project. 

In terms of tools, we used Basecamp for file sharing. We had large design files, so this tool was truly helpful. We also used Slack quite a bit for real-time feedback. Whenever we needed something done, we could message the Momentum Design team and they’d respond immediately. 

What did you find most impressive about them?

We were truly impressed by their design team. They were incredible at taking our feedback and turning it into a vision that was as close as possible to what we had in mind. In some instances, we had to draw some things, such as rudimentary sketches. They’d turn these drawings into something that looked amazing. 

Overall, they constantly went above and beyond in terms of design. We had around 100 revisions to the web copy — the team took all of that in stride and simply updated the copy so that our team could see it in the actual format, which was extremely helpful for our review process. 

Are there any areas they could improve?

No, there weren’t any. We had high expectations for our vendors, and Momentum Design exceeded them. 

Do you have any advice for potential customers?

Trust the process that Momentum Design will outline for you. This process has gotten us to where we are. The team will help you get as close as possible to the design you want. Once you’ve gotten into the details, they will go into every word, line, and image in the design.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing specialist for Telstra, which is a large telecommunications and technology company. My role encompasses product development, marketing, taking products to market, and managing communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

Our B2B platform was working well but had been built quickly, so we wanted to take it to the next level by implementing an improved design. It had to be more user-friendly.

SOLUTION

What was the scope of their involvement?

We weren’t too prescriptive, opting to rely on Momentum’s expertise and process, though we did have a brief and statement of work.

Momentum’s team started with a workshop to discover our customers’ problems and then used Sigma, Neural, and Microsoft teams to design the platform. They created detailed wireframes and prototypes for key parts of the platform that we can use to validate them and their logic with our customers. This work was based on many hours of discussions with our customers, stakeholders, and internal users.  

What is the team composition?

We worked with a project manager, the head of UX, and six other designers; there were 8–9 people in total. Jazmin (Director of Strategy and Client Services) was our main point of contact.

How did you come to work with Momentum Design Lab?

We’d approached a few organizations and done an online analysis of their websites and past work. Momentum had worked with large telecom companies like us and designed platforms with a similar intent to ours, being a B2B platform. Their experience and good Clutch reviews put them over the top.

What is the status of this engagement?

We worked together from July–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

All the work has been done, and we’re waiting to implement the design into the platform. We’re on track to uplift it at the end of January thanks to Momentum’s expertise.

How did Momentum Design Lab perform from a project management standpoint?

They were excellent. The meeting cadence was very regular, as was their delivery. We appreciated how they pushed us to keep going. Communication was done through phone calls, emails, and Microsoft Teams meetings.

What did you find most impressive about them?

They were friendly, communicative, which built a collaborative relationship.

Are there any areas they could improve?

The nature of their relationship was very open and communicative. I wouldn’t have done anything differently in a large way. We liked how they worked overall.

Do you have any advice for potential customers?

Don’t drop the ball. When you get a project going, you need to keep the ball rolling and the ideas flowing. When you have that engagement within your team, then the design team will accommodate it and run a fast-paced development.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CFO of a startup that is building a brain analytics platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We were trying to address how to show people very complex brain data in a way that our consumers could understand.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab helped us design a prototype of the platform we were looking to build. They used Figma and other technologies. Their main goal was to enable us to create consumer-centric brain health reports so that our customers could easily read and understand their brain activity, connectivity, and cognition.

What is the team composition?

Three people were involved in the project, including a project manager. They also had other resources who supported us throughout the engagement.

How did you come to work with Momentum Design Lab?

We found Momentum Design Lab on Clutch. We interviewed a handful of design agencies, and they were the ones who really understood what we were trying to accomplish. They also went above and beyond to ensure that we were on the same page compared to other agencies that superficially listened to our story and just sent us quotes after. 

How much have you invested with them?

We spent £18,000 (approximately $24,800 USD).

What is the status of this engagement?

We worked with them from May–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Momentum Design Lab, we were able to produce the initial design of our digital prototype, which allowed us to secure funding. As a result, we would like to work with them again in the future.

How did Momentum Design Lab perform from a project management standpoint?

Their communication skills were pretty solid. We predominantly used email and Zoom. We had a pretty fast sprint, so we had biweekly or weekly viewings, which allowed us to review their work and alter some things as we went along.

What did you find most impressive about them?

They asked many insightful questions and that was very helpful because we were operating in a very difficult space. On top of that, whenever we had questions, they’d always respond to us. Additionally, if we wanted to see things in different ways, they were always ready to show us many options.

Are there any areas they could improve?

No, I honestly couldn’t think of anything they could improve.

Do you have any advice for potential customers?

Integrate Momentum Design Lab into your thought process because they’re very good problem solvers. If you do that, you’ll get the most out of what you’re looking to achieve.

BACKGROUND

Introduce your business and what you do there.

I'm the director of engineering at a security and detection system provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed their team to implement UX design solutions into our website.

SOLUTION

What was the scope of their involvement?

We were looking to augment our UX after collating user feedback. Momentum Design Lab created a UX roadmap that we could implement to improve the functionalities of our website. Additionally, we needed these features to be customizable by our internal team in case there were other adjustments to be made.

What is the team composition?

We worked with five of their resources in total, including a project manager and their design engineers.

How did you come to work with Momentum Design Lab?

I found their team on Google while looking for potential agencies to hire for this particular project. Momentum Design Lab had the most relevant experience that suited our design needs, so we were happy to onboard them.

How much have you invested with them?

The project amounted to around $100,000–$150,000.

What is the status of this engagement?

The project ran from April–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Momentum Design Lab's members were experts that brought our design vision to life. They were able to optimize our UX through their deliverables —  this was our main success metric for their work, considering that we couldn't have positively changed our website on our own.

How did Momentum Design Lab perform from a project management standpoint?

Momentum Design Lab was a responsive team that met all our timelines and project expectations.

What did you find most impressive about them?

We were most impressed with Momentum Design Lab's creative solutions that led to our project's success. They understood our needs and worked accordingly to accomplish those.

Are there any areas they could improve?

I didn't encounter any areas that needed improvement. Momentum Design Lab even exceeded all my expectations.

Do you have any advice for potential customers?

Be meticulous in assigning the resources you'll assign to work with Momentous Design Lab's team. A harmonious working relationship will provide you with the best results and allow you to make the most of the vendor's services.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a real estate application. We offer a web and mobile tool for investors, agents, brokers, lenders, and property management companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We wanted to reimagine our UI and UX. We wanted a more creative and simple way to serve a tremendous amount of information.

SOLUTION

What was the scope of their involvement?

We went through every aspect of our current application and made the changes. Momentum’s job to translate our findings in a new way for our application to operate.  

During the first phase, we got to know them and learn how each other thinks. The second phase was putting together focus groups. We serve an immense amount of data, and we wanted to modernize it. We started with the sign-up page and moved through every different aspect of the application from there.

What is the team composition?

We worked with Jazmine (Director of Strategy & Client Relations). We also worked with three designers. It was a perfect-sized team.

How did you come to work with Momentum Design Lab?

We researched many companies. We went through a couple of different companies, but Momentum was the best personality fit.  

How much have you invested with them?

We’ve spent over $300,000.

What is the status of this engagement?

We started working together in January 2021, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team is very diverse and picky. The fact that Momentum Design Lab was able to create something that we all agreed on was a miracle. I’m very happy with the work. They’re a great team with a good mix of personalities and angles. The new design is much more modern, focused, and helpful.

Jazmine was very experienced and had an incredible understanding of what we were doing. She was able to keep us on track and not distracted. All of our sessions were incredibly productive. They don’t have selective hearing like some of the other companies we’ve worked with.

How did Momentum Design Lab perform from a project management standpoint?

We met twice a week for an hour. We had an initial eight-hour session where we dove into the project. Jazmine was able to effectively communicate. She was also incredibly organized and able to keep us on track. We communicated via Slack and Jira.

What did you find most impressive about them?

Their ability to translate words into UI was phenomenal. They delivered a final product that made sense to all of us.

Are there any areas they could improve?

No, they did a great job. They were much more organized, focused, talented, professional, and experienced than other companies that we’ve worked with.

Do you have any advice for potential customers?

All you need to do is communicate your thoughts to them and they’ll do the rest.

BACKGROUND

Please describe your company and your position there.

We develop IoT hardware + Cloud Based software to monitor the hygiene of workplaces and notify all relevant stakeholders through dedicated Apps and Web dashboards. I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Momentum Design Lab?

We lacked the necessary in-house expertise to develop world-class UX end-user technology.

SOLUTION

How did you select this vendor?

We searched online, shortlisted three suppliers (two in the UK and one in Portugal) and selected Momentum in the end, based on their track record and "chemistry" with their director. We felt we could definitely work together.

Describe the project in detail and walk through the stages of the project.

Our projects centred around the development of mock-ups for our dashboard and mobile app. The bulk of the work was carried out in Figma, We went though initial brainstorms and discussions about the business, profiling users, choosing looks from other apps which we liked, and then started working on progressively more refined versions of the App and Dasboard, always on Figma.

How many resources from the vendor's team worked with you, and what were their positions?

1 (senior UX developer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Momentum's work was a great catalyst for thinking at our company. Having someone external looking at our business model with a fresh pair of eyes, challenged us to think far beyond what we had already envisioned, and really centre our product around the UX. The final mock-ups demonstrate exceptional quality and consistency throughout. They are not the "finished article" but we have continued working on top of Momentum's work (and the fact it was so easy to do so is a good testament to their ability to integrate seamlessly in a new team).

How effective was the workflow between your team and theirs?

Good. We used Asana for general project management, and Figma for technical communication. Progress, deadlines and budget were scrupulously kept in order and communicated by Momentum's MD.

What did you find most impressive or unique about this company?

Their adaptability, approachability, and friendly attitude were impressive, combined with their good speed and great quality.

Are there any areas for improvement or something they could have done differently?

The actual user experience required further maturation to make sense from top to bottom and integrate with the remaining tech stack. But that was difficult to accommodate in our very limited budget.