Momentum Design Lab

BACKGROUND

Introduce your business and what you do there.

I'm the director of product development at Disaster Tech Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We had built a software platform for crisis management, but it didn't have a good UI/UX. Therefore, we hired Momentum Design Lab to assess our vision and what we wanted and create the UI/UX designs so that then our engineers could implement them.

SOLUTION

What was the scope of their involvement?

We started our engagement with a discovery session so that Momentum Design Lab could see what we were doing and what we were looking for. Then, their team put together the designs on Figma. Throughout the project, they had meetings with us to go over the different processes and steps needed for the user flow and the features we wanted to add.

We also had weekly sessions with Momentum Design Lab to review their work and provide our input as required. Once they were done, they provided us with the designs for our team to implement.

What is the team composition?

We worked with Suzie (Senior Product Delivery Lead), who worked with us as the project manager, and Dimitri (Product Designer). We also worked with another person, but she left the company later in the project.

How did you come to work with Momentum Design Lab?

Our president has an extensive business network, so he found them through that.

How much have you invested with them?

We spent around $218,000.

What is the status of this engagement?

We worked with Momentum Design Lab from September 2023–June 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't implemented the designs they delivered because our platform's backend isn't entirely in place. However, we knew that from the start. We wanted something that would carry us through for when we had enough engineers to build the rest of the pieces.

We were able to take their designs and implement ideas for now so that we could launch our product this year. Momentum Design Lab's designs were a crucial part of our platform. Without them, we wouldn't have a great product for our customers.

We've been doing some demos, and some customers are paying for the development work, so we've shown those designs to others. The reviews we've received have been great, demonstrating that Momentum Design Lab delivered great designs.

How did Momentum Design Lab perform from a project management standpoint?

Suzie was fantastic and kept us on track. Throughout our engagement, we switched the project's terms. Initially, we threw everything in, but halfway through the project, we switched to a model they call "Innovation Lab." With this model, we received 10–20 hours of dedicated time each week, and the work would be done within those hours rather than spending a lot of time each week doing multiple things.

Suzie always kept us on track and accurate regarding the assessment for the planning and the number of hours required. Even when we had last-minute priority changes to address our customers' needs, Momentum Design Lab came through and gave us exactly what we needed for those customers.

We held our meetings via Microsoft Teams. Having a regular meeting cadence scheduled allowed us to review what they were doing and provide feedback. By the time we had our next follow-up meeting, the requested changes had been incorporated. Then, we would review their work again to make sure it was what we wanted or adjust as necessary. Overall, it was a really good cadence for us.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Dimitri — we felt like he was one of our employees. He really took to heart learning and deep-diving into our company's mission and then translated that into great Figma designs.

What did you find most impressive about them?

The quality of Momentum Design Lab's work was outstanding.

Are there any areas they could improve?

Momentum Design Lab's billing department could have been improved. There was a small challenge when they switched billing companies. From the start, I asked to receive bills via email, but the bills didn't always come in when they were supposed to. In some cases, we received notifications of billings overdue when they had been paid.

Do you have any advice for future clients of theirs?

Spend a lot of time pre-planning to ensure that you know what you're looking for strategically. Momentum Design Lab will help you tactically bring that vision to reality.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager for payments at an education administration company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We hired Momentum Design Lab to develop a mobile app to replace an existing one because of poor UX design. Our previous platform didn’t give us the capabilities to move forward and build upon the existing app. 

SOLUTION

What was the scope of their involvement?

We initially had a kickoff call with Momentum Design Lab and had a design workshop afterward. The workshop involved several sessions over a month. We designed the new mobile app’s UX and did a high-level requirements gathering and persona definition. After that, we worked on the use cases and eventually created workflows inside of the app. 

Once the design phase was completed, we moved on to the development stage. Momentum Design Lab led the process. They worked with us through the design and deliverable reviews. Together, we tested the solution and completed the necessary refinements. Occasionally, challenges arose between what was designed and what was practical, and we worked together to resolve those issues. 

Finally, their team delivered a working solution, which we tested. They handled the necessary refinements and addressed bugs. From there, they handed off the completed project to us. 

What is the team composition?

The team composition changed over time as we moved the design to the development phase. We worked with around 20 teammates from Momentum Design Lab, including senior designers, a senior project manager, a development lead, and several software engineers. We also collaborated with QA resources and mobile development specialists. 

How did you come to work with Momentum Design Lab?

We found Momentum Design Lab through a referral. 

How much have you invested with them?

We spent around $400,000. 

What is the status of this engagement?

The engagement lasted from November 2023–June 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our key success metrics were the speed of delivery and conformance with our timeline — Momentum Design Lab met both of these factors. Their adherence to our quality standards was always 95%. 

How did Momentum Design Lab perform from a project management standpoint?

Momentum Design Lab’s adherence to our timeline was 95%, and they 100% met our budget requirements. For tools, they used Basecamp as a platform for communication. We also had meetings through Microsoft Teams. During the development phase, we had regular stand-ups and check-ins with them.

What did you find most impressive about them?

The entire process was great. They were great at soliciting design requirements, understanding them, and developing the product.

Are there any areas they could improve?

The communication was a little off a few times during the development process, but the issues were unlike what we’d have if this were an internal project. 

Do you have any advice for potential customers?

Engaging with Momentum Design Lab requires your commitment. You must have a dedicated team to guide them, and your team should be consistent. Start with a vision of what you want to accomplish — this is crucial. On top of that, changes and errors create a lot of complexity for a project, so you need to avoid them. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of engineering for a SaaS logistics intelligence company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We hired Momentum Design Lab to fully review our current website's UX used by our customers. We also needed them to develop a more user-friendly design that took into account features such as notifications, alerts, traffic generation, and more. 

SOLUTION

What was the scope of their involvement?

During the sales process, Momentum Design Lab presented several options on how much they would work with us in terms of engagement. First, they could work with us and create a design, or they could provide internal feedback and create the design. The third option focused more on market analysis and integrating customer input into the design. 

We decided to work with them directly without customer feedback or market research. Once we selected the package we wanted, we started a workshop with them. Several of our internal teammates met with Momentum Design Lab. We reviewed what we were looking for and what we liked and disliked about our current website. Our teams also went through some of our competitors’ websites and considered what we liked and disliked about them. 

After that, we started the design phase, where they facilitated design sprints and presented wireframes to us using Figma. It was a cycle of about two months; we met with them twice a week and reviewed the latest updates. We provided feedback, and they made changes. That was how the project went until we signed off on the final design and received the wireframes from them.

What is the team composition?

I worked with one project manager. Two designers were assigned to a large part of our project, although there was just one designer at the beginning and end stages. These two designers were Lydia (Principal Product UI/UX Designer) and Suzie (Senior Product Delivery Lead). 

How did you come to work with Momentum Design Lab?

I looked for companies on Google and interviewed some local firms, but I came across Momentum Design Lab on Clutch. They were among the top-ranked firms on the platform, so they were always on top of our list during the selection process. 

How much have you invested with them?

We invested around $100,000. 

What is the status of this engagement?

The project lasted from December 2023–April 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We received great internal feedback on the wireframes. Our team showed some prospective customers what our website would look like moving forward, and we received positive feedback, too. Overall, the quality of Momentum Design Lab’s work was great. 

How did Momentum Design Lab perform from a project management standpoint?

We were more concerned about our budget than the timelines. As we tried to organize our thoughts, they slowed the project a little so they wouldn’t burn through hours. In other words, they did a great job of working with our budget and meeting our timeline expectations. They ensured we got the most value we could without burning through our hours. To communicate, we used Slack, email, and Zoom calls multiple times per week. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Lydia and Suzie did a great job for us.

What did you find most impressive about them?

We had a data-intensive dashboard, and Momentum Design Lab successfully condensed it. Rather than having several dozen pages that our customers would need to look at to get information, the platform only had a handful of pages. This made the UX design a lot better; users didn’t have to jump around quite as much as before. Overall, the team did a great job incorporating all our data into a smaller number of pages without overwhelming users. 

Are there any areas they could improve?

They were ready to move faster than we were. At that time, we weren’t quite sure what we wanted, so we took our time internally to discuss and organize things. To be fair, I’d already given them this feedback, and they did a great job incorporating it into their work throughout the project.

Do you have any advice for potential customers?

Have dedicated resources who are ready to work with Momentum Design Lab on a full-time basis. 

For context, we only had some part-time resources available, and we were trying to gather teammates to move things forward and sign off on certain decisions. This slowed the project because we didn’t have a dedicated team ready to work with Momentum Design Lab.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and co-founder of a SaaS company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

 We hired Momentum Design Lab to build the visual design for the next iteration of our product.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab designed the prototype for the next iteration of our product. Initially, we had an onboarding call to meet the team and walk them through our software product vision for which they would design the prototype. Then, they gave us guidance on how to communicate that vision in a format that they could digest and consume. This was a one-day workshop where they built a storyboard based on our pitch and project description, which gave them the foundation for the design work.

From there, Momentum Design Lab took our concept and idea and, using their subject matter expertise, provided the visual design of how the app could function and what the UI/UX could be. After the workshop, they came back with a couple of different visual concepts for us to choose which direction we wanted to go. After providing our feedback regarding what we liked about each option, we continued to iterate and create a tailored design.

We went back and forth as they progressed, and they showed us the progress until we reached a finished product. This final product was a clickable prototype of our app we could show to prospective customers and investors. The technology used for the designs was Figma.

What is the team composition?

We worked with three teammates from Momentum Design Lab: Suzie (Senior Product Delivery Lead), Fernando (UI/UX Designer), and Tamer (Senior Product Designer).

How did you come to work with Momentum Design Lab?

One of our investors and advisors had used Momentum Design Lab in the past. When we needed this prototype done, they came highly recommended. Our investor had actually worked with them more than once, which was an endorsement in itself.

How much have you invested with them?

 We spent between $10,000–$50,000 with them.

What is the status of this engagement?

We worked together on this project from February–April 2024. However, Momentum Design Labs offers other services where they can help with engineering as well, so there's a good chance we'll continue working with them moving forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Momentum Design Lab brought their expertise to design an app with a modern experience, controls, and look and feel. The quality of the UI/UX was fantastic. We'll use this prototype to attract customers and investors, but it's still too early to see results.

Still, this design represents the next iteration of our product, so regardless if it helps us attract customers or secure investors, creating it was a necessary step to continue building our software. Therefore, Momentum Design Lab's work was vital for us to deliver on our vision as a company.

How did Momentum Design Lab perform from a project management standpoint?

Throughout the project, we met frequently to ensure that we stayed on track. They worked very closely with us to make sure the designs were aligned with our product vision because they didn't want to work a lot on the design if it wasn't going the way we wanted.

Momentum Design Lab met every deadline and stayed on budget. We never missed our meetings or deadlines, and overall, they were very efficient. As for communication, we had virtual meetings multiple times a week, and we also used Basecamp for project management, which was very helpful to leave comments and share documents.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Suzie, Fernando, and Tamer, they all did a fantastic job.

What did you find most impressive about them?

Momentum Design Lab's professionalism across the overall experience of working with them was impressive.

Are there any areas they could improve?

I can't think of anything they could have improved on.

Do you have any advice for future clients of theirs?

Document what you already know, do your homework, and show up well-prepared for the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the product marketing manager for a manufacturer of home appliances' IoT team, so I'm basically responsible for our app's product marketing. My company manufactures home appliances like dishwashers, refrigerators, air conditioners, and air fryers. All our appliances are smart and use our app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed help with UI/UX research. Our ultimate goal was to uncover pain points in our device activation process, as we wanted to improve our activation rates.

SOLUTION

What was the scope of their involvement?

Momentum Design Lab helped us with a UI/UX research process, which included in-person interviews where they walked users through unboxing, connecting, and using the features of our smart air conditioner. From there, the team took the findings and produced a report for us to make improvements to our app and increase our activation rates. In addition to the report, Momentum Design Lab also redesigned some parts of our app using Figma.

The project required a very iterative process, so we required more than one discovery call to get started. In fact, they didn't just work with me; we also integrated our consumer marketing insights team to identify participants. We also collaborated with them to figure out how to recruit the right users based on our target customer profiles.

Additionally, Momentum Design Lab recruited participants for us, going through their database to find actual users. Then, they brought a researcher and a designer to interview all the participants on-site in their location. That was actually a challenge because we're a remote team, but we needed a physical location to show the actual air conditioner to the participants.

After the interviews, Momentum Design Lab worked with us to go through the results and the report's structure. We had multiple revisions to ensure that we were pulling out the insights I wanted to find on it. After the report was complete, they actually delivered it to our overseas team, doing a presentation that included the insights and recommendations.

What is the team composition?

We worked with Lydia (Principal Product UI/UX Designer), Myra (Product Delivery Lead), and Jazmin (VP of Client Services & Strategy). Although I didn't interact a lot with the rest of the team, we also had a UX researcher on the project.

How did you come to work with Momentum Design Lab?

We found them on Clutch.

How much have you invested with them? 
We spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them around November 2023, and the project was completed in January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I was extremely happy with the report Momentum Design Lab created, as well as with the redesigned assets they delivered. I actually feel like they over-delivered, going above and beyond the project's scope and timeline. Overall, their work exceeded my expectations.

How did Momentum Design Lab perform from a project management standpoint?

Momentum Design Lab communicated better than 99.99% of the external partners I've worked with. Moreover, they delivered under budget and ahead of schedule; they couldn't have done much better than that.

I never had to proactively ask for updates; Momentum Design Lab always provided those to me early each week. That approach was extremely helpful for me, allowing me to deal with the finances and with my own team to ensure we were on track.

As for communication, we used email, and Momentum Design Lab was also very good about getting on a call to ensure we could go over everything. Those were collaborative, over one-hour-long meetings. They also used Basecamp for project management, which we had no problem using.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
I would like to congratulate Lydia. She was the lead researcher on the project and did an excellent job. I collaborated with her to create and revise the reports. She also delivered the presentation to our development team and stakeholders. There were about 60 people at that meeting, and Lydia did an excellent job presenting the findings and insights. Moreover, she provided a lot of great and actionable information. I highly recommend working with her.

Besides Lydia, Myra also did a great job providing weekly updates and ensuring we were on task and on budget. She coordinated everything and showed up to all the meetings to ensure she was aware of everything. She wasn't managing the project via email; she was actually hands-on, which was great. Her management is one of the reasons I would work with Momentum Design Lab again.

Moreover, Jazmine did a great job helping us initiate our communication, understand our needs, bring the team together, and kick the project off. In fact, I've already started discussing some future projects with her.
What did you find most impressive about them?

Momentum Design Lab was very accommodating in delivering the report to our overseas team. From start to finish, it was an excellent experience for us, so we definitely plan to use them again.

Are there any areas they could improve?

I can't think of anything they could have improved on. The project went very smoothly, so I didn't experience any issues.

Do you have any advice for future clients of theirs?

Make sure to follow the process and iterate with them in between deliverables. Going through partial deliveries together allows you to provide feedback. Momentum Design Lab's process accommodates that; they're the ones who schedule these meetings. Clients get a lot out of their process.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of a web business development platform. Our platform helps financial advisors locate ideal prospects in their area and enrich current prospects with contact information.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?
We asked for Momentum Design Lab's support to create our platform's UI/UX design. 

SOLUTION

What was the scope of their involvement?

Momentum Design Lab was responsible for our platform's logical UX and visual interface. We had a starting call where the team was dedicated to understanding our business, asking several questions. This discovery process comprehended three eight-hour meetings, where Momentum Design Lab took the time to understand what we offered. Then, Momentum Design Lab staffed the project accordingly, ensuring high-level designers and project managers were assigned to our project based on our timetable. 

Momentum Design Lab helped us define user personas, asking us to create stories about the sample users and how they'd use our platform. We know our users well, and Momentum Design Lab conducted user testing interviews to ensure our sample users understood the platform's layout and found it easy to use. Momentum Design Lab delivered Figma files for our engineering software team to develop the platform.

What is the team composition?

I worked with Peter (Head of Design & UX), Myra (Product Deliver Lead, Client Services), Phill (Principal Product Designer), and Joanna (Principal Product Designer). 

How did you come to work with Momentum Design Lab?
We found Momentum Design Lab through an online search when they designed another business within our industry. We liked their work and looked at who had designed it, coming across Momentum Design Lab.

How much have you invested with them?
We spent around $100,000 on this project.

What is the status of this engagement?

We worked with Momentum Design Lab from September–October 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We shared Momentum Design Lab's designs with a team of 5-6 software engineers to develop the platform, who explained that those designs were some of the best and most elaborate they had worked off of. The files Momentum Design Lab shared with us were robust enough to build exactly what we had in mind. 

How did Momentum Design Lab perform from a project management standpoint?

Momentum Design Lab completed the work on time and within budget. The team worked according to the project's timeline, and we communicated over email and Slack. We provided a defined project budget upfront, and Momentum Design Lab worked around it. 

The team asked us to prioritize the required design features and informed us that if they had designed everything we initially asked for, the project would've probably taken us over budget. We were thankful for Momentum Design Lab coming to us with that feedback upfront.

Once we prioritized the required features, we had two weekly check-in meetings with Momentum Design Lab to ensure their designs were satisfactory, which they were without a doubt. The team was very skilled and well-organized. From start to finish, we were impressed with how well Momentum Design Lab collaborated with us, creating an excellent process that we enjoyed and appreciated. The team's work exceeded our expectations.

What did you find most impressive about them?

What stood out the most about Momentum Design Lab was their design work. The team delivered clean and intuitive designs for users to work with. 

Are there any areas they could improve?

I can't think of anything for Momentum Design Lab to improve. The team was one of the more costly options of some alternative providers, but working with them was worth every penny. We got the quality we expected. 

Do you have any advice for future clients of theirs?

I recommend being well-prepared and organized to make the most out of your time with Momentum Design Lab. Make sure you know what you want to bring to the market. 

BACKGROUND

Introduce your business and what you do there.

I’m a business analyst at a company that provides HR and human capital-related services. My position is part of the corporate development department.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?

We needed to understand two of our offering’s processes as they stood, including our customer journey. 

SOLUTION

What was the scope of their involvement?

Momentum Design Lab provided us with user research. The team interviewed internal and external stakeholders, including end clients and executive-level management teammates. They gathered insights based on which they conducted internal workshops with representatives from various departments across our company. 

The team used the aggregated data to generate recommendations and enhance each part of the customer journey. Momentum Design Lab also helped create a prioritization matrix to handle the recommendations they provided, and we presented those to our executive team. 

What is the team composition?

We worked with Philip (Principal Product Designer), Will (Senior Product Designer), and Myra (Product Delivery Lead). Myra acted as our project manager. Additionally, we worked with Mark (Managing Director). 

How did you come to work with Momentum Design Lab?

Our mother company had worked with Momentum Design Lab. When we were looking for consulting firms for this project, we found Momentum Design Lab registered within our vendor management system. Their previous engagement with our mother company ended on a very positive note, and the deliverables were good. For these reasons, we decided to go with Momentum Design Lab. 

How much have you invested with them?

We spent between $100,000–$200,000

What is the status of this engagement?

We worked with them from April–June 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had success criteria with three main objectives. First, we wanted to enhance and streamline our customer journey, which we achieved with Momentum Design Lab's recommendations. Secondly, we wanted to increase positive word of mouth, which was achieved thanks to the on-site interviews with our key accounts. These interviews showed our commitment and how seriously we took our client relationships. We also accomplished our third objective. 

Overall, I was happy with the project’s success, which is also the opinion of all the parties involved. Thanks to Momentum Design Lab, we understood our customer journey, gathered the necessary insights, and adjusted our ideal customer journey. The team was very friendly and cooperative. Moreover, they delivered everything they promised. 

How did Momentum Design Lab perform from a project management standpoint?

Their project management was on point; they went above and beyond to satisfy our requests. They delivered ahead of time. Although we faced challenges due to the time difference, Momentum Design Lab still pulled everything off. 

Two of Momentum Design Lab’s consultants worked on-site with us, and during that period, it was easier for us to work together. Meanwhile, the project manager was based in the US. Still, she was there whenever we contacted her for help. 

What did you find most impressive about them?

I was impressed at how genuinely curated Momentum Design Lab’s services were. While many companies have templates they adjust to while claiming to provide personalized services, Momentum Design Lab provided two senior designers who worked hard and produced bespoke deliverables. 

Are there any areas they could improve?

They could have been more proactive during the project. For example, they could have suggested additional tasks when something went beyond the agreement. Even though it would imply more work on their end, the proactive approach is always appreciated in a service provider. However, our experience working with them was great overall. 

Do you have any advice for potential customers?

I recommend working with Philip, Will, and Myra, who were great. Mark was also amazing. 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of Resilience

Describe what your company does in a single sentence.

Resilience is a cyber risk solution company that helps organizations balance their risk acceptance, mitigation, and transfer, so they can assess, measure, and manage their cyber risk in an integrated and efficient manner.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Momentum Design Lab to accomplish?

• Redesign the UX and UI of our client portal

SOLUTION

How did you find Momentum Design Lab?

Referral

Why did you select Momentum Design Lab over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Momentum Design Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Momentum to not only redesign our client portal but to also help us get a deeper understanding of the tools and features missing from our product experience. Key deliverables included:

• User Research 
• Competitive Review 
• Current State Assessment 
• UX Strategy 
• Visual Design 
• Usability Testing

RESULTS & FEEDBACK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management function was top notch. Not only were deliverables shared on time, but they also kept a tight feedback loop to ensure that no comments fell through the cracks.

What was your primary form of communication with Momentum Design Lab?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to understand complex industries and products and distill that into a cohesive strategy in a short amount of time. Very few agency partners have been able to wrap their heads around what we do and how we do it so quickly.

Are there any areas for improvement or something Momentum Design Lab could have done differently?

none.

BACKGROUND

Introduce your business and what you do there.
I’m the director of marketing for a sports and athletic company that makes kinesiology tape and various other performance and recovery products. I’m responsible for our digital marketing and e-commerce. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Momentum Design Lab?
We engaged with Momentum Design Lab to help prepare to launch our mobile application. 

SOLUTION

What was the scope of their involvement? 
Momentum Design Lab designed the UX/UI of our mobile app. After a discovery phase, we went through several rounds of creative iteration with their team as they presented versions of the app’s structure and designs. 
Our app educates users on how to apply our product to their bodies. Momentum Design Lab came up with the idea to make the in-app videos more hands-free, knowing that the user would use both hands to apply the product. They introduced functionality that would make it easier for the consumer to control the video without using their hands.
We also had a usability testing phase to ensure that our designs were holding and that the UX/UI was understandable for existing and new product users. We provided the overall persona we were targeting, and Momentum Design Lab helped us define two specific personas for the app. We worked with them to recruit existing and new product users to be interviewed by Momentum Design Lab.
After usability testing, we went through a finalization phase where Momentum Design Lab incorporated additional changes. Then, we transitioned the project over to app developers outside of Momentum Design Lab.
Figma was the main design tool used for all of the phases of the project.

What is the team composition?
There were three core members of the team: a UX designer, a UI expert, and an engagement manager, who started speaking to us during the sales process and carried the project through the delivery. 
There was also a director who worked on the discovery with us and checked in at the middle and end of the project.

How did you come to work with Momentum Design Lab?
I used Clutch to find them.

How much have you invested in them?
We spent between $80,000–$90,000.

What is the status of this engagement?
We worked with them from January 2023–April 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
During usability testing, 80%–100% of users were able to navigate the app successfully and understand its main features. Momentum Design Lab’s UX/UI designs were complete, which has made the development phase very smooth. We haven’t launched the app yet, but the results from Momentum Design Lab were quite good. Overall, it was a successful project.

How did Momentum Design Lab perform from a project management standpoint?
Momentum Design Lab has stayed in touch even though their part of the project is finished. Their support has been great on small items the developers need to follow up on.
Momentum Design Lab was flexible with regard to our decision-making timeline. Our feedback loop was slower than we anticipated because more of our internal teammates wanted to impact each phase.
We managed the project through Slack, Figma, and Basecamp.

What did you find most impressive about them?
Their discovery process was very thorough, which was good. Our product presents a unique challenge since it’s a medical device that we market as an athletic product. They did a very good job understanding our company before we continued the process.

Are there any areas they could improve?
They weren’t cheap, but we got what we paid for. 
A smoother recruiting process probably would’ve helped the project; we had a goal to interview more people than we did.

Do you have any advice for potential customers?
Aligning expectations on the timing of feedback upfront will be really helpful.