Momentum Design Lab

What was the scope of their involvement?

We worked with Momentum Design Lab to design the main pages of the terminal. They researched the industry and familiarized themselves with the supposed product we were building. We had about 10 interviews with potential users. We outlined what we needed done and what we were working on. 

There were a couple of phases after that. First, we did the black and white wireframes, which was low-fidelity work. Once we reviewed and approved those, we moved onto colored, high-fidelity wireframes. Then, we worked on UI. They provided us with all of the wireframes, user interviews, and insights from the engagement.

What is the team composition?

Jazmin (Director of Strategy & Client Services) was the project coordinator. She was our daily liaison. We had one senior designer and one junior designer. We spoke with the CEO at the beginning and in the middle of the project.

How did you come to work with Momentum Design Lab?

They were introduced to me by our founder, who somehow knew of their work. I don’t believe we looked at any other companies.

How much have you invested with them?

My company spent $120,000.

What is the status of this engagement?

We worked together from September–December 2019.

What was the scope of their involvement?

This wasn’t a standard UX job. I had some very strong views on it, and I understand UX very well. I engaged them in a very light version of the UX process. They wouldn’t be meeting any customers, as this was a brand-new product that didn’t exist in the market yet, and the underlying software was quite complex, with a lot of metrics, measurements, and financial data that would be presented to the client, based on the service we were providing.

We wanted to build something that was easy to understand and had a sophisticated look, like something Apple would make rather than a one-year-old company.

What is the team composition?

They had a team of designers based in the same office as us.

How did you come to work with Momentum Design Lab?

Since they were our office neighbors, I asked one of their members how he’d go about the frontend aspect of what we were doing. It made sense to get the point of view of a neighbor, and we just got to talking. I liked their philosophy and approach to design. This was quite early on, but I knew there’d be some design in the pipelines at a later stage, so I kept them in mind. I got on well with them as people, and liked how they thought. I really wasn’t sure if the UX project we had in mind was large enough in scale for them, but we had a good fit and they gave us quite a bit of advice without us having signed a contract or paid for it.

The trust built from there. They made it clear that a lot of time is invested in the discovery phase, especially for UX projects, and we’d be paying for that. It would be difficult to know how good the output would be, especially if we had strong views on the quality to expect. That was a particularly big risk for us in the start. It became comfortable to work with them. They had thick skin and understood how to take criticism. They were never short on ideas, and we could tell that they went home at night thinking about what was next. They also had strong views on design as a field, and where it was going. They were passionate about it and kept up with the latest trends. It was very easy to trust their opinion in an area I wasn’t an expert on, which was very important to me.

How much have you invested with them?

We spent £25,000 ($32,240 USD) on that project. That was a lot of money for our company at that stage, but we will be working with them on a bigger engagement in January 2020, knowing that we’ve covered some things already.

What is the status of this engagement?

It was a three-week project that was completed in September 2019.

What was the scope of their involvement?

When we first implemented our UI/UX, it was cutting-edge. However, six years later, the technology was out of date. We wanted the new experience to be much more sophisticated, making use of machine learning and modern APIs. It was also important that their work didn’t stop current operations on the platform. 

We wanted it to have a low impact on the platform’s current functionality. After our initial meetings where they provided pricing and a contract, they worked to provide a solution that met those needs. 

What is the team composition?

There were two people assigned to the project: one designer and one project manager. 

How did you come to work with Momentum Design Lab?

I was specifically looking for local partners that would require little coaching to understand our complicated project. I’d worked with Momentum Design Lab before, so I reached out. In our discussions, they gave us confidence in their abilities to do that.

They had industry experience that could add value to us. Their team offered strategic input on improving experiences, instead of merely offering upgrades and new features. They cared about user behavior. 

How much have you invested with them?

We’ve likely invested about $60,000 in their services.

What is the status of this engagement?

The project lasted from March–September 2019.

What was the scope of their involvement?

Radiology is a $1.4 billion global industry, so we needed to get the UX  and front-end right. They’re in the building phase of developing a software program consisting of three interconnected products that provide net new workflows. 

Our work began with a discovery phase that was designed to bring them up to speed on our space, workflows, and audience. We did research together to ensure we were capturing the correct language and intent of the product suite. Much of it was meant to bring them up to speed, but they 

Then, we transitioned into the UI/UX work. Using InVision and Zeplin, they’ve been worked this entire year on delivering screens that integrate the various part of the suite correctly. Once complete, each component will have a different user focus and profile. Their work is critical in creating a clean, efficient, manageable design for users.

What is the team composition?

Throughout our work, we’ve had a four-person core team including a lead designer, project manager, and other senior leadership. Depending on our resource needs, the team has been as large as six.

How did you come to work with Momentum Design Lab?

Several years ago, we were looking for software development work through a contracting app. When spoke with Momentum Design Labs, we were very pleased with their design work. After collaborating with them, we felt confident that they were stronger than the other candidates we interviewed. 

How much have you invested with them?

So far, we’ve spent about $500,000.

What is the status of this engagement?

Our formal project kickoff was in August 2018, and we are still working together.