Moment of Impact

BACKGROUND

Please describe your company and position.

I am an executive at Cleverr

Describe what your company does in a single sentence.

We provide branding, graphic design, web design, and digital marketing services. Our goal is to help businesses attract more customers through high-quality design, clear messaging, and effective marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moment of Impact to accomplish?

• Create a professional and memorable brand identity that would help our company stand out from competitors.
• Improve the quality and consistency of our visual materials, including marketing assets, presentations, and digital content.
• Design a modern, user-friendly website that would strengthen our online presence and help generate more leads and business opportunities.

SOLUTION

How did you find Moment of Impact?

Online Search

Why did you select Moment of Impact over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Moment of Impact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included full brand development and digital presence improvement for the company. The project covered both strategic and creative directions, aiming to build a strong, consistent, and modern brand identity. Key deliverables included the development of a complete brand identity system (logo, color palette, typography, and visual guidelines), design of marketing materials for digital and print use, and creation of social media visuals templates to ensure consistency across platforms. Additionally, a modern, user-focused website design was developed with an emphasis on clarity, usability, and conversion optimization. The project also included UI/UX improvements, structured page layouts, and visual direction for key customer touchpoints. Overall, the deliverables provided a unified visual system and a scalable design foundation to support marketing efforts and future business growth. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in noticeable improvements in brand presentation and overall marketing consistency. The new visual identity made the brand appear more professional and trustworthy, which positively influenced audience perception. The redesigned website improved clarity of messaging and user experience, making it easier for visitors to understand the services and take action. Marketing materials became more cohesive and visually aligned, which strengthened brand recognition across digital channels. Overall, the project created a stronger foundation for lead generation, improved engagement with target audiences, and positioned the brand more effectively for future growth. The final outputs were well-designed, consistent, and fully aligned with our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was handled at a very high level. All milestones and deliverables were consistently delivered on schedule, and communication was proactive and transparent. The team responded quickly to all requests and feedback, demonstrating flexibility and a strong understanding of our requirements. Overall, the collaboration was highly efficient and well-coordinated.

What was your primary form of communication with Moment of Impact?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was their strong balance of creativity and strategy. They delivered high-quality, modern design work while keeping business goals and user experience in focus. Their communication and responsiveness were also excellent throughout the project.

Are there any areas for improvement or something Moment of Impact could have done differently?

The collaboration was very positive overall, and the project was delivered successfully. Communication was consistent and responsive, and all feedback was handled efficiently. There were no major concerns during the process, and everything was completed to a high standard.