Moloko Creative Inc

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist in charge of marketing campaigns and products . Our company is one of Europe's largest direct sales companies in the fields of health, wellness and beauty. We develop and sell high quality nutritional supplements and cosmetics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

For our next product launch we were looking for a design agency that would create and design the label/packaging of our new product.

What were your goals for this project?

The goal was to get a new original design for the packaging that would fit to the nature of the product and the brand universe.

SOLUTION

How did you select Moloko Creative LLC?

We discovered their page on Behance and were interested by their work.

Describe the scope of their work in detail.

The agency have been briefed to create a specific label according to a marketing brief and strict guidelines that were provided. The goal was to create a design relative to the functions of the products and telling a marketing story that would highlight the product while respecting the requirement of the brand.

What was the team composition?

I was the main person involved in the project. My role was to brief the agency and be the contact person of the designers. I received the creations and was reported to my supervisors the progress of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was in competition with 4 others designers and have been chosen to be the future label of our new product.

How effective was the workflow between your team and theirs?

The communication between their team and me was fluid. I appreciated the explanations of the team, their availability and the quick returns

What did you find most impressive about this company?

I really appreciated the presentation of their creations and the explanations given to prepare with their client their ideas and their creation process. This interaction with the customer is a good point.

Are there any areas for improvement?

nothing in particular I had a good experience with them.

BACKGROUND

Introduce your business and what you do there.

I’m a communications specialist at the United Nations office in Belarus.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moloko Creative LLC?

We wanted to do an information campaign about COVID-19. We contacted them to help with the conceptualization of the campaign and to prepare visuals.

SOLUTION

What was the scope of their involvement?

They created eight visuals to use for our marketing campaign and came up with a helpful catchphrase to promote good hygiene practices. The visuals they designed were to be shared on social media and made into posters that would be put up around the city. 

How did you come to work with Moloko Creative LLC?

I found them on the internet. I looked at their social media and previous work. I liked their style, so I decided to reach out to them. 

How much have you invested with them?

We spent about $2,500. 

What is the status of this engagement?

We worked together from April–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just launched the campaign and so far, it has been popular on social media. Our government partners are happy with their designs. We will be putting posters up around the city soon. 

How did Moloko Creative LLC perform from a project management standpoint?

They worked quickly to deliver within the stated deadline. We were in constant communication with them about the project. They were proactive and cared a lot about the topic. 

What did you find most impressive about them?

I haven’t worked with a lot of other PR and marketing vendors, so I don’t have much to compare them to. However, they were flexible and accommodating to all our requests. The team was passionate about the work. 

Are there any areas they could improve? 

They could expand their team. The quality of their work is excellent, but I would like to see them be able to take on more projects. 

Do you have any advice for potential customers? 

I would recommend working with them. You can be open with them about timeline and payments, they’re very accommodating.

BACKGROUND

Please describe your company and your position there.

I am a fundraiser in the Belarusian Children's Hospice. This is a non-profit public charity. it provides palliative care for children with terminal illnesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

First of all, I want to note that Moloko Creative LLC agreed to do the project for us for free. We want to create a product that will help us talk about the Belarusian children's hospice and help raise funds. All that is needed for this is that they can help with this. Milk suggested making bookmarks for books based on the historical or dreams of the children’s hospice wards.

What were your goals for this project?

Оur goal was to create informational materials in order to attract attention and tell people about the activities of the Belorusian children's hospice.

SOLUTION

How did you select this vendor?

We looked at several advertising companies in Minsk, including Moloko Creative.Their style is bright and non-standard, is very different from others and does not go unnoticed. Moloko Creative LLC offered to make - bookmarks for books with illustrations, without photos. We liked this idea. And most importantly, we chose Moloko Creative LLC because they agreed to do the work for free for us.

Describe the project in detail.

The Moloko’s team suggested making bookmarks for books on which it would be possible to put information on the Belarusian Children's Hospice and on ways to make a donation. To learn more about the work of the children's hospice, Moloko Creative LLC employees met with our patients. Seven children talked about their fantasies and dreams. Each child’s short sincere story was written on a bookmark. And the designers drew vivid illustrations for each story. The result was a set of seven unique bookmarks for books - "Children's Dreams."

What was the team composition?

4 people worked on the project: manager, journalist, illustrator, creative director.The manager was involved in the organization and coordination of the project, the journalist composed questions, talked with children, collected these stories in history, and the illustrator then visualized all this. Director helped with creative illustration idea.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Bookmarks really liked the guys who shared their dreams and stories. 2. 250 sets of bookmarks were released. 50 sets were sold at the bookstore. The rest were played in charity lotteries in support of the Belarusian Children's Hospice at the international book fair and other events. Thanks to this project, we have collected donations of more than $ 1300. 3. From many people who purchased these bookmarks, we received good reviews. 4. In addition to these donations, we received people who now know more about the children's hospice and want to help regularly.

How effective was the workflow between your team and theirs?

It was easy for us to communicate with the project manager, who linked all the participants in the process. We agreed on the layouts of bookmarks and packaging, texts of stories. Both the journalist and the creative director were attentive to the advice of our psychologist. It was important to correctly convey the experiences of children, while doing so emotionally so as not to leave indifferent donors.

What did you find most impressive about this company?

The project was done quickly. The original format for posting information about our charitable organization. The employees of Moloko Creative LLC's maintained attention and tact when communicating with the children. Interest in the uniqueness and effectiveness of the product.

Are there any areas for improvement?

No. We are very pleased with both the process and the result.

BACKGROUND

Please describe your company and your position there.

I’m a marketer at Ecohome. This is one of the oldest companies in the Belarusian market for the construction of wooden houses. Since Internet marketing is a very broad concept, my responsibilities include a large number of points: writing texts and filling out a site, maintaining accounts on social networks and setting up targeted advertising, interaction and control of specialists in design, SEO and contextual advertising. Plus current tasks like finding contractors or writing reviews :)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

Initially, the Milk Company was engaged in full marketing services and graphic design, and also developed the ecohome.by website and the Ecohome brand book. Then the list of tasks decreased, as Ecohome had its own marketer.

What were your goals for this project?

To be objective, the goal of any marketing activity is to attract or retain customers and increase profits. In addition, we wanted to increase the recognition of our company and customer loyalty, because recommendations are the most powerful channel for attracting new customers.

SOLUTION

How did you select this vendor?

The director of a creative agency, one might say, grew out of the Ecohome company: he used to be a marketer here. So 3 very important factors coincided: 1. knowledge of the specifics of work in the construction industry 2. experience with different areas and types of marketing 3. a large staff of diverse and creative professionals

Describe the scope of their work in detail.

Since the work was carried out over several years, many projects and individual tasks were implemented. The agency was engaged in the following types of promotion: - development of a marketing strategy - planning - development and implementation of promotional offers - performance monitoring and reporting - website creation - writing texts - creation of video, photo materials, icons and illustrations - development and design of logo and brand book - annual New Year greeting cards (idea and layout) - creating a corporate calendar - a unique home value calculator - offline events: the Drevology project Many of these activities are reliably and in detail described in cases on the website of the Milk agency: https://mlk.by/ecohome-2-years-case/ https://mlk.by/takih-prodaz-ne-bylo-do-krizisa/ https://mlk.by/portfolio_page/new-year-card/

What was the team composition?

Creative Director - Denis Misyulya Art Director - Daria Danilevich Designer - Mikhail Belanovich Marketer - Irina Kovaleva Marketer - Varvara Zagorets Manager - Olga Kazyaba

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the period 2016-2017 the number of customers has doubled, and this is with a decrease in the total marketing budget. The development of a home cost calculator, its competent implementation and advertising made it possible to load production 4–5 months in advance. The number of clicks on this advertising company was The number of clicks on advertising - 4368 Almost every 4th web-site visitor made a calculation. The web-site’s work is planned and customized, bringing conversions, which then become customers. Printed products elicit positive feedback from our customers. And the greeting card for 2018 even received the prestigious LAMA award.

How effective was the workflow between your team and theirs?

The workflow is well established, despite the fact that some additional tools were not used. Enough personal meetings, regular instant messengers and email. At the same time, the deadlines were respected responsibly, always an adequate response to making changes. It can be seen that the result of the work is really important for the agency staff.

What did you find most impressive about this company?

The depth of elaboration of the ideas presented is truly amazing. They immerse themselves in the specifics of the work, study all the possible information and only then generate creatives. The ability to see and show the beauty of ordinary things and explain complex things in simple terms is a tremendous job that is surprisingly good at Milk.

Are there any areas for improvement?

There are always areas for growth and improvement. Yes, the deadlines were respected, but they were still quite large. Perhaps this can be solved by increasing the staff.

BACKGROUND

Please describe your company and your position there.

The Civil society organization «Homeland» was registered in 1991 in Belarus. The organization actively works with the Belarusian diaspora in the cultural and educational direction. It helps the Belarusians abroad to defend their interests in Belarus; it also tries to make the Belarusian diaspora’s public and cultural heritage a part of the socio-cultural discourse in the country so that the diaspora could play a more prominent role in the political life of Belarus as it possesses big transformational potential. In 2008, together with 10 other organizations in Belarus, "Backauscyna" launched a public cultural campaign "Budzma [Let’s Be] Belarusians!" and still coordinates it. The organizers of the campaign are convinced that the development of Belarusian culture stimulates the growth of civil society in the country - therefore they try to make Belarusian history, culture, and language, which are almost forgotten in Belarus, attractive for the Belarusians, helping them to feel, act, and be Belarusians. During 10 years, the campaign has presented possibilities to implement more than 5,000 various initiatives and covered more than 300,000 people in 220 towns and villages in Belarus, thus making ordinary citizens more active in public life and popularizing a more integrated and democratic society. I am the director of the organization and get elected by the World Congress of Belarusians which is the supreme governing body of the “Homeland” and is held every 4 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We (our organization and the Union of Belarusian Writers) contacted Moloko Ltd as recommended by the partner of our organization in the marketing sphere. We were looking for someone creative, with glowing eyes, to make a promo for the 500th anniversary history of the first Belarusian printed book. The product should be educational and appealing. The animation should show the most significant Belarusian books that have been published throughout the 500 years and their influence on the civic and political landscape of the past.

What were your goals for this project?

The main premise of the project was to create a video or other form of visual that would depict the details of the Belarusian civilizational path. This envisioned portraying Belarusians as an educated nation that was on par, and sometimes ahead, of its neighbors.

SOLUTION

How did you select this vendor?

We select the vendor based on the recommendations of our partners. 3 companies were considered. The deciding factors were interest to the topic that was expressed by the vendor at the very beginning of negotiations (it was very inspiring) and the price for services. The selection process was carried out by the leaders and members of the Board of our two non-profit organizations – the Union of the Belarusian Writers (2 persons) and CSO WAB Homeland (2 persons).

Describe the scope of their work in detail.

While discussing the ways to deliver the project, we concluded with the vendor that it should be a short animated video. As our civil-society organizations are experts in the Belarusian culture, we decided on the intellectual with regard to history and ethics. Moloko LTD decided how to make our ideas look alive and attractive to the audience. We worked closely with the vendor to design a script, discussed the events and people that should be mentioned in the text. The artist for the task was proposed by Moloko Ltd based on his individual and interesting style of drawing. When the vendor decided that the text was too long to be put in frames, we shortened it without adjusting the main message and language sounding. Moloko Ltd were flexible and attentive to our suggestions but remained strict in the questions of production. If they thought that our ideas were worth a shot, they accepted them.

What was the team composition?

Each party appointed one representative responsible for communication. It was their duty to bring the opinions to a consensus. The team of the vendor consisted of an animator, a creative director, a scriptwriter, a project coordinator and a music designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The link to the information about the project was published on the leading independent media resources of Belarus, on the web-sites of the Union of the Belarusian Writers, civic campaign “Let us be Belarusians” and many others. Also, it was actively promoted in our social media and those of other initiatives. The evidence of success is signified by the fact that the video was published even on the web-site of the National library of Belarus. The product received very good feedback from viewers. We hope it became a good educational material for schools. Further, we expect it to be used by other Belarusian cultural organizations in their presentations.

How effective was the workflow between your team and theirs?

As it was mentioned each party appointed one representative responsible for communication. All the discussion was between these two persons, which, in their turn discussed all the questions with their respective teams. At the beginning of the process we decided the order of work, time-table and responsibilities. We had no misunderstanding during all the period. All the parties listen to each other with respect. All our comments were heard and taken to consideration.

What did you find most impressive about this company?

Moloko Ltd seems to be very involved. We feel that they treat our product as their own one. It they did not know something about the history and culture, they kept their ears open. So, we feel that we are not the client, but a partner who is working on a project that is important to all of us.

Are there any areas for improvement?

Everything was done at a very good level. Nothing should be done differently.

BACKGROUND

Please describe your company and position.

I am the Founder of Cerise Event

Describe what your company does in a single sentence.

Event organizer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloko Creative Inc to accomplish?

• Development of a business strategy
• Development of company branding
• Development of a marketing strategy

SOLUTION

How did you find Moloko Creative Inc?

Online Search

Why did you select Moloko Creative Inc over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Moloko Creative Inc were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope: Conducted market and competitor analysis, defined unique value proposition, and set long-term goals.

Branding Development

Scope: Created cohesive visual identity, including logo, color palette, and brand guidelines.

Marketing Strategy Development

Scope: Researched target audience, defined key channels and positioning, developed campaign plans.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A unique campaign will lead to customer growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is on time! 

What was your primary form of communication with Moloko Creative Inc?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about this company was their deep understanding of our vision and ability to translate it into impactful strategies. Their creative approach combined with data-driven insights made each solution feel tailored and highly effective. The team’s commitment to detail, proactive communication, and innovation truly set them apart.

Are there any areas for improvement or something Moloko Creative Inc could have done differently?

NA.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a crypto company.

Describe what your company does in a single sentence.

Making crypto accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloko Creative Inc to accomplish?

• Increase Brand Awareness
• Develop Brand Identity Assets

SOLUTION

How did you find Moloko Creative Inc?

• Online Search
• Previous experience

Why did you select Moloko Creative Inc over others?

• Great culture fit
• Good value for cost

How many teammates from Moloko Creative Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At Paybis we care about Brand visibility in every single marketing channel. The scope of work for Moloko Creative Inc. was to develop branded imagery that can be used in any sort of PR & Marketing mentioning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mostly product (quantitative) metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No issues here, the project management skills are at a high level.

What was your primary form of communication with Moloko Creative Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are in the sweet spot of creativity and high project management standards.

Are there any areas for improvement or something Moloko Creative Inc could have done differently?

No issues found.

BACKGROUND

Please describe your company and position.

I am the HR of Estoty Vilnius

Describe what your company does in a single sentence.

Mobile game development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloko Creative Inc to accomplish?

• Advertising campaign

SOLUTION

How did you find Moloko Creative Inc?

Other

Why did you select Moloko Creative Inc over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Moloko Creative Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Estoty Vilnius is a mobile game studio behind several hyper-casual hits like Johnny Trigger (270M downloads), Jelly Shift (155M), Knife Hit (125M), Train Taxi (105M), House Paint (105M). The Estoty organization has received over 2 billion downloads so far, making it the most successful hyper-casual game developer in the world by this measure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Moloko's help with our employer branding. We gained more qualified applicants, increased employee referrals, better retention rates, and higher engagement across social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Moloko Creative Inc's project management was exceptional. Whenever we had specific needs or requests, they were highly responsive and proactive in addressing them. Their communication was clear and transparent throughout the project, ensuring that we were always aligned on goals and progress.

What was your primary form of communication with Moloko Creative Inc?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Moloko was their ability to deeply understand our organization's needs and culture.

Are there any areas for improvement or something Moloko Creative Inc could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO of Project

Describe what your company does in a single sentence.

Software development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloko Creative Inc to accomplish?

• Brandbook
• Creating a corporate identity

SOLUTION

How did you find Moloko Creative Inc?

Referral

Why did you select Moloko Creative Inc over others?

High ratings

How many teammates from Moloko Creative Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a corporate identity

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Step-by-step approval

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything is great

What was your primary form of communication with Moloko Creative Inc?

Virtual Meeting

What did you find most impressive or unique about this company?

Creative

Are there any areas for improvement or something Moloko Creative Inc could have done differently?

Everything they delivered was perfect.

BACKGROUND

Please describe your company and position.

I am the PR & Marketing Lead of Lemon AI.

Describe what your company does in a single sentence.

SaaS for ad campaign optimization based on deep-learning technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Moloko Creative Inc to accomplish?

• Initial discovery
• Strategy development
• Creative exploration to define brand identity

SOLUTION

How did you find Moloko Creative Inc?

Referral

Why did you select Moloko Creative Inc over others?

Extensive experience

How many teammates from Moloko Creative Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MOLOKO Creative Agency recently conducted a thorough branding consultation for our company. We enlisted the expertise of MOLOKO Creative LLC to assess our brand and positioning, and the insights we gained provided a clear roadmap for enhancing our overall branding strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the conclusion of the consultation, we gained a comprehensive understanding of our core messages and identified effective ways to present ourselves in the market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The deadlines were met. The team was always in touch with us.

What was your primary form of communication with Moloko Creative Inc?

Virtual Meeting

What did you find most impressive or unique about this company?

We can especially highlight the agency's creative ideas and ability to work with different design techniques.

Are there any areas for improvement or something Moloko Creative Inc could have done differently?

We have achieved excellence in the current stage of our project. The initial tasks have been successfully completed, and it is likely that we will engage with the agency once again to implement our plans in the future.