Moloko Creative Inc

BACKGROUND

Please describe your company and your position there.

KAMAKO is the market leader in sauces with a wide range of products. The company combines both production and a large trading company with distribution, warehousing and transport logistics. I am a marketer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

For the New Year's campaign, we needed to develop a key visual and make adaptations to it so that our banners were all over the city. The key objectives were to create a modern, striking visual identity with a catchy slogan that would reflect our company.

SOLUTION

How did you select this vendor?

We were looking for an agency to work with on this project and settled on Moloko Creative.

Describe the scope of their work in detail, including any steps and the final deliverables.

The agency was to prepare 3 visual concepts for us. After signing the documents, we went out for a briefing with the team. Then we were presented with options for the idea, but we asked them to finalise them. The team then presented us with 3 key visuals and then we finalised one to perfection.

How many people from the vendor's team worked with you, and what were their positions?

Business development manager, account manager, art director, creator and designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

You can see one on our web site https://kamako.by

Describe their project management style, including communication tools and timeliness.

One of the most important criteria for us was the deadline, as it was quite tight. But thanks to our prompt work, we got everything done in time.

What did you find most impressive or unique about this company?

They were calm and reacted super quickly to any changes in the project.

Are there any areas for improvement or something they could have done differently?

Dive into the product in more detail at the initial stage of development

BACKGROUND

Please describe your company and your position there.

I am a head of the advertising department in the leading telecommunication company in Belarus. We provide over 80 telecom servises for home and business and also develop other branches like retail, own TV channel and many others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

We wanted to provide our Internet-shop and increase sales during the holidays in Belarus. We hired them for design and production different kinds of materials for our 360 marketing compaign (advertising videos, audios, key visuals for online and outdoor advertising).

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked creativity raitings and get connected with the top companies. After reviewing their portfolios and prices wу chose this vendor because of their high creativity level and lowest price among the other proposals.

Describe the project in detail and walk through the stages of the project.

We had a brifing meeting to outline the tasks and after a while we recieved 3 concepts of the marketing compagn. After we’ve chosen the one to finalaze it and start pre-production. At this stage we have worked in parallel with the design team and production teams. We discussed scripts and all the other aspects in working chats and during video calls with all the members.

We were bounded with the terms and had to work very intensively. The shooting day lasteв more than 20 hours. The amout of materials was huge so we splited them in partsб designated deadlines and made them done in stages.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the project manager on the creative concept and the key visuals (and their adaptations). The production team included the manager, the director, the editor and others (totally about 10 members).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign is still going so its to early to make conclusions. But we are very sutisfied with the key visuals. To our opinion they are designed on the high technical and creative level.

How effective was the workflow between your team and theirs?

We appreciate their flexibility in contentios issues and availability in extra working time. However we would perefer to have one common contact point instead of working with the separate teams on different kinds of materials. Also we weren’t very comfortable with the chosen means of communication.

What did you find most impressive or unique about this company?

We liked their careful approach to the formation of the concepts. They really listen to the customer to learn the product and consider all the wishes. Also we were impressed with the graphic designers’ skills and high professional level.

Are there any areas for improvement or something they could have done differently?

We appreciate the efforts of the production team and their dedication to the project. But unfortunately they weren’t experienced enough in this kind of work which made the production phase tough and the result wasn’t as good as it could be. The agency should check thethe vendors more thoroughly and get more involved to the all the phases andthe areas of work

BACKGROUND

Please describe your company and your position there.

We are a large online shop where you can buy household appliances, electronics, children's products, equipment, power tools and garden equipment. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

The challenge was to develop a design for our corporate cars.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked online for an agency that could help us with our task and settled on Moloko.

Describe the project in detail and walk through the stages of the project.

We had a meeting in the office where we answered the team's clarifying questions and got to know the team. Next, we were given several options for the design of the cars, after which we made edits and finalised one.

How many resources from the vendor's team worked with you, and what were their positions?

Four: a designer, two managers and a creator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

https://www.dropbox.com/s/qoftxlll0yxmsc7/presentation_5.pdf?dl=0

How effective was the workflow between your team and theirs?

The managers were quick enough to comment and answer our questions. The team was quick enough to make corrections and our wishes. The timeline was a little longer than we had anticipated, but the most important thing for us was a good result, which is what we got in the end.

What did you find most impressive or unique about this company?

The team takes a very responsible approach to the work, breaking it down into phases, which helps a lot when it comes to deadlines. The team allows you to control something at the conception stage and as a result you always get something you really like, because you control all the stages of the work: you call, discuss the work and the process.

Are there any areas for improvement or something they could have done differently?

All went well and we were happy with the final result

BACKGROUND

Please describe your company and your position there.

We are an IT service provider in the creation of custom solutions of varying levels of complexity in the secondary insurance industry. I’m an HR manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

The project consisted of the development of a new logo concept, corporate identity based on the developed logo, as well as the development of the guideline. The main goal was to create a logo and corporate identity in order to identify our company within the larger group of companies in our corporation.

SOLUTION

How did you select this vendor?

We really liked its style and the dissimilarity of Moloko agency's works, so we chose this agency among others.

Describe the scope of their work in detail, including any steps and the final deliverables.

We have developed a systematic approach to work:

• The first stage was a market analysis: a thorough study of the brand philosophy, logo and corporate styles of the company, which are used all over the world.
• The second stage was the development of a single identity concept.
• The third stage was the harmonization of the concept.
• The fourth stage is the development of the design of each specific medium (from the basic elements of identity and digital media to merchandise and printed products).
• The fifth step is the conversion of all the information into a guideline.

How many people from the vendor's team worked with you, and what were their positions?

The project involved:

• two designers
• account manager
• art director
• creative director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is still confidential information, as we are currently working on updating all the resources.

Describe their project management style, including communication tools and timeliness.

Our teams were in sync, in turn, the agency team was very flexible and creative. I liked the systematic approach to work and the quality of the work. All our wishes were heard, and we were satisfied with the joint work. We did not have a clearly defined deadline for the project, as we were rather set on the quality of work and if necessary, asked the agency to work on ideas more.

What did you find most impressive or unique about this company?

We are impressed by the non-standard solution in the visual technique that the designers used in our new corporate style, conveying our philosophy.

Are there any areas for improvement or something they could have done differently?

I did not immediately get the idea that would fit our brand, but then it all worked out.

BACKGROUND

Please describe your company and your position there.

We are a mobile and web game publishing company. MGE is all about new and exciting projects, but also have a range of card game that is the base of our work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We are doing a great hyper casual game based on our partner blockchain technology, so we needed the design for the game, but also a web to integrate everything to look great. That is how Molokai started working with us on this project.

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked their portfolio, had several creative design workshops, and was certain that Molokai can do the job, not just this one, but the series of games we are developing on blockchain.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We are using Figma, WebFlow, Unity and WebGl, but also NEAR protocol.

How many people from the vendor's team worked with you, and what were their positions?

We are working with art director, project manager, and designers on this project from the Molokai team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcomes are web page, eight levels, over hundred obsticals. Molokai exceeded our expectations in terms that we agreed only on maybe 50% of what they did.

Describe their project management style, including communication tools and timeliness.

As a publishing manager, and my colleague as a product manager, we are used to work on focal points with the partners we are working with, so Veronika is our focal for all the assets and agreements we deal with.

What did you find most impressive or unique about this company?

The team is really nice, and we clicked in a second. Our ideas where really put in motion like we designed the project.

Are there any areas for improvement or something they could have done differently?

For now we are really satisfied with Moloko.

BACKGROUND

Please describe your company and your position there.

Our company is engaged in the production of household chemicals. I am the manager of finance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We came for the development of packaging for our product. We also developed the brand identity in the process.

SOLUTION

How did you select this vendor?

We knew about Moloko and followed him. So when the question of finding a contractor came up, the choice was obvious.

Describe the scope of their work in detail, including any steps and the final deliverables.

Initially we communicated with the manager, we had face-to-face meetings and discussed the project. Then we met with the team that was working on the project and there was a briefing. There was a design session, as well as the necessary calls to better understand our desires. Then we were presented with visual ideas for packaging and corporate identity, which the team then finalized in the process.

How many people from the vendor's team worked with you, and what were their positions?

Manager, account manager, art director and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

link to our label design photo https://docs.google.com/document/d/133Y4IDq9jhrio3ta6G7AWje6-lK1SkqvYbi…

Describe their project management style, including communication tools and timeliness.

It was pretty easy and comfortable for us to communicate with the guys. Communication was easy. The project took quite a long time, but for production reasons. But it was nice that the manager kept in touch with us and was always interested.

What did you find most impressive or unique about this company?

I think that the main feature is a team that loves what they do and is aimed at a good result.

Are there any areas for improvement or something they could have done differently?

We have only positive feelings about our work

BACKGROUND

Please describe your company and your position there.

I am the Educational products Team Lead at the Currency.com regulated crypto exchange.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

We were prototyping a stack of new educational products like a website directory, mobile apps, and social media channels. But we required assistance in generating stylish graphic content to make them look and feel the same way.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew about MLK as one of the most creative studios with a lot of prizes in different design areas. However, they found us by themselves via LinkedIn. And it was the perfect time to start collaboration.

Describe the project in detail and walk through the stages of the project.

After a series of introduction meetings, MLK assigned performers from the agency side. We were discussing our routine using the most convenient for my team messengers (because of security reasons, we couldn't add them into our corporate Slack environment). They were providing assets right on time, and all of the files were systematically stored at DropBox.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 4 team members:

• the creative director
• 2 designers (main executors)
• the partnership manager (provided assistance in documents)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are absolutely satisfied with the results, but can't share them at the moment because those products are not going live yet.

How effective was the workflow between your team and theirs?

Mostly effective, as described above.

What did you find most impressive or unique about this company?

Their most impressive ability is to cover different areas of design tasks with no need to engage additional resources.

Are there any areas for improvement or something they could have done differently?

I suppose they are on the right track.

BACKGROUND

Please describe your company and your position there.

Online service for renting/buying housing. Service founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We hired Moloko Creative to develop a brand platform for our service. Also, after the team prepared a corporate identity for us. The main goal was to distance ourselves from competitors in the real estate market and create a clear message for our users. Also to update the corporate identity of the platform.

SOLUTION

How did you select Moloko Creative Inc?

We sent many inquiries to different companies, but in the course of communication with the manager it became clear that it is with Moloko we will work best.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was large, as the real estate field is quite extensive and complex. Work was done as research on similar campaigns in the country. Our strengths were identified. The main work on the part of the team was the brand platform. The message the team developed for us was "Dream Squared", which we fell in love with.

A slogan was provided, as well as the concept of the platform's identity.

How many people from the Moloko Creative Inc team worked with you, and what were their positions?

Basically, we had three people working with us: a creator, a designer, and a manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Presentation of identity https://www.dropbox.com/s/0fjmgjwxqg1zjp7/Domovita.pdf?dl=0

Describe their project management style, including communication tools and timeliness.

The entire team is open, honest and professional. If we had any questions, we always discussed and solved them calmly. The creators think very unconventional, which gave us such a cool result and start for the platform.

The designers offered good visual solutions. We were always in touch with the manager. The deadlines were on time.

What did you find most impressive or unique about this company?

The people at Moloko are great guys and a great team. They had an interesting work style, free communication, and cool ideas. That's what impressed me the most.

Are there any areas for improvement or something they could have done differently?

Overall, we were satisfied with everything.

BACKGROUND

Please describe your company and your position there.

I'm the paid media manager for Pexip, managing all the global paid advertising activity across Google Ads, Microsoft Ads, LinkedIn & Rollworks. Pexip is a technology company that provides video communication solutions and virtual meeting solutions for businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

We needed a company to help create new image ads and creative for display and paid social advertising. Moloko helped bring a creative spin to our materials and set up and managed paid LinkedIn campaigns for us, freeing up time I could use elsewhere.

SOLUTION

How did you select this vendor and what were the deciding factors?

The hiring process was carried out prior to me joining Pexip, but I believe a number of companies were considered and interviewed, but Moloko's creativity impressed the team.

Describe the project in detail and walk through the stages of the project.

There has been ongoing support for ad hoc projects over the past few months. For each campaign or creative build we've put together a brief explaining what is required and, where necessary, followed that up with a call to discuss the points in more detail.

With builds that are similar to ones in the past the initial brief has been enough as Moloko knows what we require. With the creation of image assets we check the work and submit any feedback/changes we require and when finalised ask Moloko to build the final images in a variation of ad sizes

How many resources from the vendor's team worked with you, and what were their positions?

My main point of contact has been with a business director, although I know there is a team working behind the scenes I'm not sure of all their roles/positions

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A lot of the campaigns / new creatives are in the early stages of having been launched but so far we are seeing a growth in engagement on LinkedIn and a rise in Unaware to Aware audiences in Rollworks, thanks to the ads that have been created.

How effective was the workflow between your team and theirs?

Workflow has been good and effective. Most conversations are now through email as Moloko are aware of our requirements following calls and feedback earlier in their work with us. They have been very responsive and ensure projects keep moving forward.

What did you find most impressive or unique about this company?

Their responsiveness

Are there any areas for improvement or something they could have done differently?

In some instances I think the language barrier has caused slight trip ups, but as further feedback and communication has been given the working relationship has become smoother

BACKGROUND

Please describe your company and your position there.

Head of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

Changing the business strategy of an existing group of companies. Creation of a construction and trading company in the B2C segment The specialization of the new company is aluminum glazing of cottages, apartments, apartments – production and installation.

SOLUTION

How did you select this vendor?

We held a tender and chose the best company

Describe the scope of their work in detail, including any steps and the final deliverables.

Worked with the Moloko team to develop the naming and logo and identity. During the work we enjoyed the team's professional approach to the tasks assigned to them. We and our requests were heard 100% and as a result we are very happy with the final work and results. With a complex professional profile, we got a concise, modern logo and identity. And our name has taken on a German sound, referring to quality and a reliable partnership.

Communication was easy, confident, and productive. We were listened to, guided, and felt the full involvement of the team in a great result. We ended up with a candy  Thanks again to the whole team for a job well done!

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of specialists - designers, copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is still difficult to evaluate the result, but the feedback from partners is positive

Describe their project management style, including communication tools and timeliness.

Convenient communication prompt solution of all issues

What did you find most impressive or unique about this company?

Youth and creativity of the team

Are there any areas for improvement or something they could have done differently?

Everything is fine!