Moloko, Creative agency, Minsk
3 years in the top of creative agencies by AСMA and AAO* ratings
We need only one conversation to understand what you need and do what you want. Our clients share our approach to work, because they value creativity and original ideas in advertising, while they also sell. Working with brands, we strive to understand their philosophy and offer something that you will definitely like. In turn, brands trust our ideas, experience and stereotypical consciousness.
*ACMA - Association of Communications and Marketing Agencies, AAO - Association of Advertising Organizations
Focus
Portfolio
Банк ВТБ UNICEF UNIHELP LIQUI MOLY LILLET OLMECA John Dory JAMESON Cadillac TELEPORT Urban Hostel ГУ «РКМЦ» Управления делами Президента РБ Masstige Hero Park Jordan Traffic БПС-Сбербанк Electrooptic Белорусский детский хоспис МОО "ЗБС "Бацькаўшчына"
Animated video for Hero Park
Animated video for Hero Park
https://mlk.by/portfolio_page/animatsionnyj-videorolik-dlya-hero-park/
MASSTIGE COSMETICS PACKAGING
Masstige "PURE BALANCE" cosmetics packaging
https://mlk.by/portfolio_page/upakovka-dlya-linejki-kosmetiki-masstige-pure-balance/
Animated video greeting for Sorainen
Through the metaphors in this animation video we decided to show that Sorainen law firm could fulfill any client’s business dream – even find snow in the summer. This creative idea provided the basis for the plot and the style of the video. The work was done in the form of New Year greetings. The central character in the animation – The Snowman – a winter symbol of family and unity. One of the touching moments is when the whole family builds the Snowman. One can hardly find a better symbol for a company, which places premium on working as a whole entity. In this video we showed the process of building the Snowman by all international departments of Sorainen company and wished happy New Year holidays to all customers.
http://mlk.global/portfolio/animated-video-greeting-for-sorainen/
2020 CALENDAR WITH ILLUSTRATIONS IN COLLAGE TECHNIQUE FOR BPS-SBERBANK
We have chosen to use the images of 12 Belarusian cities with their authentic architecture as representations of the 12 months for the illustrations of the 2020 BPS-Sberbank calendar. All visuals are made in the collage technique, which enabled us to develop unique compositional solutions. For this project, we combined architectural landmarks ranging from the neo-Gothic style to Soviet constructivism with textured and seemingly incompatible elements.The context of those artworks is quite simple: architecture may stand on its own without the city. Despite the peculiar futurist nature of the pieces, they are fascinating pictorial puzzles, to which you can attribute your own meanings rather than look for any logical underpinnings.
http://mlk.global/portfolio/2020-calendar-with-illustrations-in-collage-technique-for-bps-sberbank/
Urban Hostel identity, branding, navigation and promo production
’URBAN’ - it’s not only about the city, it’s about motion, crowd of people which hurring, parties, meeting with friends in pub. Minsk is developing so fast. So, we decided to create a dynamic logo! The Logo had general structure and in the result logo didn’t lose integrity just like the city. Depending on the task, the blocks of logo can be placed in different ways, which allows the logo to always fit seamlessly into the environment.
http://mlk.global/portfolio/urban-hostel-identity/
Logotype and corporate identity for the Republican Clinical Medical Center of the Presidential Administration of the Republic of Belarus
"Блiжэй i даражэй" handmade oil packaging
Logotype and corporate identity for Jordan Traffic
Look at Minsk
For the main holiday of the capital – City Day – our agency has created a designer tourist Minsk map Look At Minsk with a walking route.
The project goal is to help foreigners get acquainted with the most interesting places in Minsk. A printed map goes along with the online guide on lookatMinsk.com, where guests can learn more about all the attractions marked on the map. In the future there will be information about transport, cafes and restaurants.
There are about 200 objects on the map, 31 of which are sights. Besides, viewing platforms, street art objects, theaters and museums, cafes and restaurants, places of entertainment, hospitals are also marked on the map. The length of the walking route is about 15 km.
http://mlk.global/portfolio/look-at-minsk/
Animated video for the 500th anniversary of the belarusian book
Frankie - naming, logotype and corporate identity
Logotype and corporate identity for Mobipay app
Minimalistic and dynamic. A modern Belarusian cornflower has been created in the identity, but adapted to the technological direction in which the company operates.
http://mlk.global/portfolio/logotype-and-corporate-identity-for-mobipay-app/
Advertising campaign for virtual entertainment park Teleport
Advertising campaign was developing for three general audience of people : families, where children want to go to park of virtual entertainment, gamers, who want’s new experiences and sensations and teenagers. Girl asked her mother to go to park, gamer remembered about his creation of avatar and teenager want’s to try a ride on a real motorcycle and get real feelings from riding.
http://mlk.global/portfolio/advertising-campaign-for-virtual-entertainment-park-teleport/
Logo for Cordis medical center
When we create a logo in one graphic sign we combined two sign in one, the sign of infinity as a symbol of blood circulation, circulation and the first two Latin letters of the name. The font block is a geometric grotesque, laconic and modern, which corresponds to the plastic of the sign.In addition to the use of medical symbolism, it was important to choose a color that is completely suitable for the development of a new medical center. The optimal solution was a combination of blue, blue and white.See how cool the logo looks on different media.
http://mlk.global/portfolio/logo-for-cordis-medical-center/
Person - is a brand with a bright children's smile
Choosing clothes for your baby, we already experience bright emotions. Creating the logo of the brand Person, we found a solution when these emotions are fueled by visual embodiment. Visual embodiment is a reference to the very sincere emotions of the child, which are embodied in their drawings.They saw the night-draw the moon, they saw the day-draw the sun. At the heart of the logo - the face of a smiling baby, we have created a reference to children's feelings. A little silly, once serious, and sometimes very mysterious. All these emotions can be felt in the logo, which is supported by a colorful identity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
In addition to the logo, we have developed packaging design and identity.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Person brand is a brand of clothing and it will be sold in the United States.
http://mlk.global/portfolio/person-is-a-brand-with-a-bright-childrens-smile/
Belcard corporate magazine concept and editorial design
The publication is aimed at narrow specialists, and not at a wide audience, the texts in the journal are specialized: there is no goal to entertain the reader and give quick information that can be caught on the go. The design is intended to emphasize this seriousness: a small font size, neat inconspicuous headlines, the absence of elements that manipulate attention on the page - all this brings the publication closer to the popular science one that visually separates as much as possible from the image of entertainment media.
http://mlk.global/portfolio/belcard-corporate-magazine-concept-and-editirial-design/
Burger House - logo, identity and marketing strategy
Cafe “Zvezdnaya Ploshad’”, on which site Burger House now located, for many years was one of the most popular in Mogilev. But by 2017, both the menu and the positioning of the cafe were pretty outdated and needed serious updating.
The new format – the burger cafe – helped to update the name of both the cafe and the take-away spot. Burger House – inside, Burger Point – takeaway. By changing the style, tone and presentation, we changed the audience. Burger House has become an attractive place for young people, who are now spending time near the cafe on the benches, hanging out near Burger Point and actively participating in cafe events.
People quickly found out about update not only in Mogilev, but also in Minsk. Minsk bloggers came to Burger House on purpose to try delicious BBQ ribs and huge burgers. New cafe hashighly rated by critics. Of course, there were mistakes, but Burger House figured out how to quickly recognize and correct them. In the cafe, there appeared special employees of the Quality Control, who collected an opinion from the visitors about the quality of service and food served before payment. Based on the reviews, the entire cook staff received ratings. Thus it was possible with an increase in volume not to lose in quality.
There are still no large fast food chains in Mogilev, there are not enough cafes and places where you can take-away food in just a couple of minutes. Therefore, Burger Point is an absolutely right decision in terms of the positioning of the cafe, which allowed the audience to form a positive opinion and ensured a constant get-together at the cafe.
The advantageous difference between Burger House and the mass of other cafes is not only in attitude towards audience and the introduction of something new for the residents of the city. First of all this is a special relationship to the products. All dishes are prepared before serving. Only fresh ingredients are used, which are delivered to the cafe in the morning and stored in a refrigerated chamber. For burgers, no ingredient is frozen. All sauces have a unique recipe. Chef from Ukraine Roman Kolomeets built the work in the kitchen and brought his authoring experience, participated in the development of the Burger House menu.
Updates touched not only the corporate identity and logo of the cafe. We worked on the Burger Point design, created stickers for each burger, selected the form for the waiters, worked with the social networks audience, worked through the product delivery kit (package, packaged burger, packaged french fries and mors). A special burgers feed was developed: on a special board, with counterfeit and a flag. We also held the Burger House opening party and the white party in honor of the launch of a white burger.
Now Burger House is one of the favorite places of young people in Mogilev. And this is just the beginning. All the most delicious ahead.
http://mlk.global/portfolio/burger-house-identity/
Illustrated bookmarks with night fantasies of children from Belarus children's Hospice
Develop the concept and design of souvenir bookmarks for the Belarusian Children’s Hospice. Remind book buyers about the organization and create another reason to make a donation.
Solution: Record the night fantasies of children from the hospice and design their stories with colorful, exciting, memorable illustrations. Without creative copywriting, without pleading of sympathy, but with sincere, emotional stories to show readers how small donation can brighten the lives of these children.
Illustrations for Lillet, Havana Club, Jameson, Olmeca
Designs are part of the New Year collection and inspired by the countries of origin of the brands: France, Cuba, Ireland and Mexico.
Reviews
the project
Label & Packaging Design for Direct Sales Company
"The communication between their team and me was fluid."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing specialist in charge of marketing campaigns and products . Our company is one of Europe's largest direct sales companies in the fields of health, wellness and beauty. We develop and sell high quality nutritional supplements and cosmetics.
For what projects/services did your company hire Moloko Creative LLC?
For our next product launch we were looking for a design agency that would create and design the label/packaging of our new product.
What were your goals for this project?
The goal was to get a new original design for the packaging that would fit to the nature of the product and the brand universe.
How did you select Moloko Creative LLC?
We discovered their page on Behance and were interested by their work.
Describe the scope of their work in detail.
The agency have been briefed to create a specific label according to a marketing brief and strict guidelines that were provided. The goal was to create a design relative to the functions of the products and telling a marketing story that would highlight the product while respecting the requirement of the brand.
What was the team composition?
I was the main person involved in the project. My role was to brief the agency and be the contact person of the designers. I received the creations and was reported to my supervisors the progress of the project.
Can you share any outcomes from the project that demonstrate progress or success?
The project was in competition with 4 others designers and have been chosen to be the future label of our new product.
How effective was the workflow between your team and theirs?
The communication between their team and me was fluid. I appreciated the explanations of the team, their availability and the quick returns
What did you find most impressive about this company?
I really appreciated the presentation of their creations and the explanations given to prepare with their client their ideas and their creation process. This interaction with the customer is a good point.
Are there any areas for improvement?
nothing in particular I had a good experience with them.
the project
Marketing & Design for Public Health Campaign
"They worked quickly to deliver within the stated deadline."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a communications specialist at the United Nations office in Belarus.
What challenge were you trying to address with Moloko Creative LLC?
We wanted to do an information campaign about COVID-19. We contacted them to help with the conceptualization of the campaign and to prepare visuals.
What was the scope of their involvement?
They created eight visuals to use for our marketing campaign and came up with a helpful catchphrase to promote good hygiene practices. The visuals they designed were to be shared on social media and made into posters that would be put up around the city.
How did you come to work with Moloko Creative LLC?
I found them on the internet. I looked at their social media and previous work. I liked their style, so I decided to reach out to them.
How much have you invested with them?
We spent about $2,500.
What is the status of this engagement?
We worked together from April–May 2020.
What evidence can you share that demonstrates the impact of the engagement?
We just launched the campaign and so far, it has been popular on social media. Our government partners are happy with their designs. We will be putting posters up around the city soon.
How did Moloko Creative LLC perform from a project management standpoint?
They worked quickly to deliver within the stated deadline. We were in constant communication with them about the project. They were proactive and cared a lot about the topic.
What did you find most impressive about them?
I haven’t worked with a lot of other PR and marketing vendors, so I don’t have much to compare them to. However, they were flexible and accommodating to all our requests. The team was passionate about the work.
Are there any areas they could improve?
They could expand their team. The quality of their work is excellent, but I would like to see them be able to take on more projects.
Do you have any advice for potential customers?
I would recommend working with them. You can be open with them about timeline and payments, they’re very accommodating.
the project
Design for Children's Hospice
"The employees of Moloko Creative LLC's maintained attention and tact when communicating with the children."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a fundraiser in the Belarusian Children's Hospice. This is a non-profit public charity. it provides palliative care for children with terminal illnesses
For what projects/services did your company hire Moloko Creative LLC?
First of all, I want to note that Moloko Creative LLC agreed to do the project for us for free. We want to create a product that will help us talk about the Belarusian children's hospice and help raise funds. All that is needed for this is that they can help with this. Milk suggested making bookmarks for books based on the historical or dreams of the children’s hospice wards.
What were your goals for this project?
Оur goal was to create informational materials in order to attract attention and tell people about the activities of the Belorusian children's hospice.
How did you select this vendor?
We looked at several advertising companies in Minsk, including Moloko Creative.Their style is bright and non-standard, is very different from others and does not go unnoticed. Moloko Creative LLC offered to make - bookmarks for books with illustrations, without photos. We liked this idea. And most importantly, we chose Moloko Creative LLC because they agreed to do the work for free for us.
Describe the project in detail.
The Moloko’s team suggested making bookmarks for books on which it would be possible to put information on the Belarusian Children's Hospice and on ways to make a donation. To learn more about the work of the children's hospice, Moloko Creative LLC employees met with our patients. Seven children talked about their fantasies and dreams. Each child’s short sincere story was written on a bookmark. And the designers drew vivid illustrations for each story. The result was a set of seven unique bookmarks for books - "Children's Dreams."
What was the team composition?
4 people worked on the project: manager, journalist, illustrator, creative director.The manager was involved in the organization and coordination of the project, the journalist composed questions, talked with children, collected these stories in history, and the illustrator then visualized all this. Director helped with creative illustration idea.
Can you share any outcomes from the project that demonstrate progress or success?
1. Bookmarks really liked the guys who shared their dreams and stories. 2. 250 sets of bookmarks were released. 50 sets were sold at the bookstore. The rest were played in charity lotteries in support of the Belarusian Children's Hospice at the international book fair and other events. Thanks to this project, we have collected donations of more than $ 1300. 3. From many people who purchased these bookmarks, we received good reviews. 4. In addition to these donations, we received people who now know more about the children's hospice and want to help regularly.
How effective was the workflow between your team and theirs?
It was easy for us to communicate with the project manager, who linked all the participants in the process. We agreed on the layouts of bookmarks and packaging, texts of stories. Both the journalist and the creative director were attentive to the advice of our psychologist. It was important to correctly convey the experiences of children, while doing so emotionally so as not to leave indifferent donors.
What did you find most impressive about this company?
The project was done quickly. The original format for posting information about our charitable organization. The employees of Moloko Creative LLC's maintained attention and tact when communicating with the children. Interest in the uniqueness and effectiveness of the product.
Are there any areas for improvement?
No. We are very pleased with both the process and the result.
the project
Marketing & Design for Wooden Home Construction Company
"The depth of elaboration of the ideas presented is truly amazing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m a marketer at Ecohome. This is one of the oldest companies in the Belarusian market for the construction of wooden houses. Since Internet marketing is a very broad concept, my responsibilities include a large number of points: writing texts and filling out a site, maintaining accounts on social networks and setting up targeted advertising, interaction and control of specialists in design, SEO and contextual advertising. Plus current tasks like finding contractors or writing reviews :)
For what projects/services did your company hire Moloko Creative LLC?
Initially, the Milk Company was engaged in full marketing services and graphic design, and also developed the ecohome.by website and the Ecohome brand book. Then the list of tasks decreased, as Ecohome had its own marketer.
What were your goals for this project?
To be objective, the goal of any marketing activity is to attract or retain customers and increase profits. In addition, we wanted to increase the recognition of our company and customer loyalty, because recommendations are the most powerful channel for attracting new customers.
How did you select this vendor?
The director of a creative agency, one might say, grew out of the Ecohome company: he used to be a marketer here. So 3 very important factors coincided: 1. knowledge of the specifics of work in the construction industry 2. experience with different areas and types of marketing 3. a large staff of diverse and creative professionals
Describe the scope of their work in detail.
Since the work was carried out over several years, many projects and individual tasks were implemented. The agency was engaged in the following types of promotion: - development of a marketing strategy - planning - development and implementation of promotional offers - performance monitoring and reporting - website creation - writing texts - creation of video, photo materials, icons and illustrations - development and design of logo and brand book - annual New Year greeting cards (idea and layout) - creating a corporate calendar - a unique home value calculator - offline events: the Drevology project Many of these activities are reliably and in detail described in cases on the website of the Milk agency: https://mlk.by/ecohome-2-years-case/ https://mlk.by/takih-prodaz-ne-bylo-do-krizisa/ https://mlk.by/portfolio_page/new-year-card/
What was the team composition?
Creative Director - Denis Misyulya Art Director - Daria Danilevich Designer - Mikhail Belanovich Marketer - Irina Kovaleva Marketer - Varvara Zagorets Manager - Olga Kazyaba
Can you share any outcomes from the project that demonstrate progress or success?
For the period 2016-2017 the number of customers has doubled, and this is with a decrease in the total marketing budget. The development of a home cost calculator, its competent implementation and advertising made it possible to load production 4–5 months in advance. The number of clicks on this advertising company was The number of clicks on advertising - 4368 Almost every 4th web-site visitor made a calculation. The web-site’s work is planned and customized, bringing conversions, which then become customers. Printed products elicit positive feedback from our customers. And the greeting card for 2018 even received the prestigious LAMA award.
How effective was the workflow between your team and theirs?
The workflow is well established, despite the fact that some additional tools were not used. Enough personal meetings, regular instant messengers and email. At the same time, the deadlines were respected responsibly, always an adequate response to making changes. It can be seen that the result of the work is really important for the agency staff.
What did you find most impressive about this company?
The depth of elaboration of the ideas presented is truly amazing. They immerse themselves in the specifics of the work, study all the possible information and only then generate creatives. The ability to see and show the beauty of ordinary things and explain complex things in simple terms is a tremendous job that is surprisingly good at Milk.
Are there any areas for improvement?
There are always areas for growth and improvement. Yes, the deadlines were respected, but they were still quite large. Perhaps this can be solved by increasing the staff.
the project
Video Production for Civil Society Organization
"We feel that we are not the client, but a partner who is working on a project that is important to all of us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The Civil society organization «Homeland» was registered in 1991 in Belarus. The organization actively works with the Belarusian diaspora in the cultural and educational direction. It helps the Belarusians abroad to defend their interests in Belarus; it also tries to make the Belarusian diaspora’s public and cultural heritage a part of the socio-cultural discourse in the country so that the diaspora could play a more prominent role in the political life of Belarus as it possesses big transformational potential. In 2008, together with 10 other organizations in Belarus, "Backauscyna" launched a public cultural campaign "Budzma [Let’s Be] Belarusians!" and still coordinates it. The organizers of the campaign are convinced that the development of Belarusian culture stimulates the growth of civil society in the country - therefore they try to make Belarusian history, culture, and language, which are almost forgotten in Belarus, attractive for the Belarusians, helping them to feel, act, and be Belarusians. During 10 years, the campaign has presented possibilities to implement more than 5,000 various initiatives and covered more than 300,000 people in 220 towns and villages in Belarus, thus making ordinary citizens more active in public life and popularizing a more integrated and democratic society. I am the director of the organization and get elected by the World Congress of Belarusians which is the supreme governing body of the “Homeland” and is held every 4 years.
For what projects/services did your company hire Moloko Creative LLC?
We (our organization and the Union of Belarusian Writers) contacted Moloko Ltd as recommended by the partner of our organization in the marketing sphere. We were looking for someone creative, with glowing eyes, to make a promo for the 500th anniversary history of the first Belarusian printed book. The product should be educational and appealing. The animation should show the most significant Belarusian books that have been published throughout the 500 years and their influence on the civic and political landscape of the past.
What were your goals for this project?
The main premise of the project was to create a video or other form of visual that would depict the details of the Belarusian civilizational path. This envisioned portraying Belarusians as an educated nation that was on par, and sometimes ahead, of its neighbors.
How did you select this vendor?
We select the vendor based on the recommendations of our partners. 3 companies were considered. The deciding factors were interest to the topic that was expressed by the vendor at the very beginning of negotiations (it was very inspiring) and the price for services. The selection process was carried out by the leaders and members of the Board of our two non-profit organizations – the Union of the Belarusian Writers (2 persons) and CSO WAB Homeland (2 persons).
Describe the scope of their work in detail.
While discussing the ways to deliver the project, we concluded with the vendor that it should be a short animated video. As our civil-society organizations are experts in the Belarusian culture, we decided on the intellectual with regard to history and ethics. Moloko LTD decided how to make our ideas look alive and attractive to the audience. We worked closely with the vendor to design a script, discussed the events and people that should be mentioned in the text. The artist for the task was proposed by Moloko Ltd based on his individual and interesting style of drawing. When the vendor decided that the text was too long to be put in frames, we shortened it without adjusting the main message and language sounding. Moloko Ltd were flexible and attentive to our suggestions but remained strict in the questions of production. If they thought that our ideas were worth a shot, they accepted them.
What was the team composition?
Each party appointed one representative responsible for communication. It was their duty to bring the opinions to a consensus. The team of the vendor consisted of an animator, a creative director, a scriptwriter, a project coordinator and a music designer.
Can you share any outcomes from the project that demonstrate progress or success?
The link to the information about the project was published on the leading independent media resources of Belarus, on the web-sites of the Union of the Belarusian Writers, civic campaign “Let us be Belarusians” and many others. Also, it was actively promoted in our social media and those of other initiatives. The evidence of success is signified by the fact that the video was published even on the web-site of the National library of Belarus. The product received very good feedback from viewers. We hope it became a good educational material for schools. Further, we expect it to be used by other Belarusian cultural organizations in their presentations.
How effective was the workflow between your team and theirs?
As it was mentioned each party appointed one representative responsible for communication. All the discussion was between these two persons, which, in their turn discussed all the questions with their respective teams. At the beginning of the process we decided the order of work, time-table and responsibilities. We had no misunderstanding during all the period. All the parties listen to each other with respect. All our comments were heard and taken to consideration.
What did you find most impressive about this company?
Moloko Ltd seems to be very involved. We feel that they treat our product as their own one. It they did not know something about the history and culture, they kept their ears open. So, we feel that we are not the client, but a partner who is working on a project that is important to all of us.
Are there any areas for improvement?
Everything was done at a very good level. Nothing should be done differently.
the project
Animated Video Production for Political Foundation
"We had a good and steady communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of Konrad-Adenauer-Stiftung Belarus office. We are a German political foundation with offices worldwide (kas.de)
For what projects/services did your company hire Moloko Creative LLC?
We made a "rap battle of history" between Konrad Adenauer and Walter Ulbricht, two important politicians of German 20th century history.
What were your goals for this project?
to create a new format for political education
How did you select this vendor?
We found Moloko through online research.
Describe the video(s) and the process in detail.
We provided Moloko with the lyrics, a recording and ideas for the script. We then developed the ideas for the script together. They sent us their ideas for the storyboard, animatics and finally the whole product.
What was your vendors' project management or feedback process?
We had a good and steady communication on the project details and the development.
Can you share any outcomes from the project that demonstrate progress or success?
The project has not been published yet.
How effective was the workflow between your team and theirs?
Very good!
What did you find most impressive about this company?
They were friendly, flexible, fast and reliable.
Are there any areas for improvement?
Everything was fine.
Moloko Creative LLC successfully delivered a new product label that was chosen by the client. The team communicated seamlessly and was always quick to respond. The way they presented their ideas is what impressed their partner the most.