Moloko Creative Inc

BACKGROUND

Please describe your company and your position there.

director digital marketing and sales. we sell residential solar

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

to develop our brand guide and outlier related materials

SOLUTION

How did you select this vendor?

online research and numerous interviews

Describe the scope of their work in detail, including any steps and the final deliverables.

• several interviews
• interview related shared materials to judge scope of work
• negotiated terms
• initial onboarding questions
• marketing research done and deliberated over
• guide and materials created
• several back and forth decide on final work
• product delivered and communicated

How many people from the vendor's team worked with you, and what were their positions?

3- 5 from designed all the way up to the owner itself

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we came to our desired outcome and it even changed as the work progressed.

Describe their project management style, including communication tools and timeliness.

we had one main point of contact with detailed clean presentations always on our time to speak and banter.

What did you find most impressive or unique about this company?

We are impressed with their willingness to adapt to what we want regardless of their focus.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the owner/founder of on-fleek.com. We are an online marketplace focused on upcoming retailers looking to expand their business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We hired Moloko Creative to develop a logo for the website.

SOLUTION

How did you select this vendor?

We found them on clutch.io. Based on their previous clients and work we decided to select them.

Describe the scope of their work in detail, including any steps and the final deliverables.

To, start we had a introduction meeting where we discussed the idea and what I wanted. Then they came back with a presentation as to what they thought my expectations were. Next they designed a the logo. After that we had a post-development meeting to discuss the logo and what my thoughts were. Last they made some revisions and now we have a final product. Very smooth process...

How many people from the vendor's team worked with you, and what were their positions?

I worked with the developer and of the logo, project manager, and director. All very professional and knowledgeable. Positive attitudes

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the design of the logo we expect to have more traffic to the website. The logo is unique and different therefore, we feel that it will attract more potential customers. And standout amongst out competitors

Describe their project management style, including communication tools and timeliness.

We had bi-weekly meetings and they described the concept they came up with and presented the idea to me. Then designed the expectation vs the product was a 1 to 1. I was pleased with the outcome of the logo.

What did you find most impressive or unique about this company?

They were very timely and professional. Their presentation for the products they design are excellent. Always open to suggestions and willing to work with clients on expectations. I found them to be easy going with communication and always available to discuss revisions to your liking.

Are there any areas for improvement or something they could have done differently?

Nothing outstanding work all around

BACKGROUND

Please describe your company and your position there.

We are a tour operator. I am the head of the marketing department

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

Because of the beginning of the pandemic we had difficulties with work, because people were afraid to fly somewhere, many tours were cancelled because of people's fear.

We realized that we wanted to get the message across that we are professionals and with us you don't have to worry about your trip. So we turned to Moloko Creative to help us with our communication strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The agency came up with a large number of rubrics for Instagram as part of the strategy. You can see them all here https://instagram.com/intercity.by?igshid=YmMyMTA2M2Y=

How effective was the workflow between your team and theirs?

Everything was on time according to the deadline. Communication with the team was pleasant. We still maintain a good working relationship

What did you find most impressive or unique about this company?

Their willingness to solve complex tasks and to give a perfectly made product was impressive.

Are there any areas for improvement or something they could have done differently?

No remarks, everything was fine

BACKGROUND

Please describe your company and your position there.

The company is engaged in the development of websites and digital support. Co-founder of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We came to the agency to develop the positioning of our company. We wanted a simple message that would reveal the essence of our company to our clients.

SOLUTION

How did you select this vendor?

We looked at agency ratings and their work. We were choosing between Milk Creative and another company. In the end, we settled on it.

Describe the scope of their work in detail, including any steps and the final deliverables.

At first we had several meetings where we got to know the team and discussed our wishes and the project. Then we had a strategy session, where we were offered several directions that we could move forward with our project. We then chose one and the agency finalized it. The final stage was two presentations. The first one was held for me and my colleague, and then there was a separate one for the entire team.

How many people from the vendor's team worked with you, and what were their positions?

We had 2 managers and a creator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have developed a positioning with a reference to "Resources". Based on the positioning afterward, a logo was designed.

Describe their project management style, including communication tools and timeliness.

It was easy for us to work with the team. The agency has adequate people who take criticism calmly, but at the same time can prove their point of view. They were willing to answer any of our questions and comments. We stayed in a good working relationship.

What did you find most impressive or unique about this company?

They were very creative and interested in our product. Aiming for a good and high quality result. They want to give a product that will really work.

Are there any areas for improvement or something they could have done differently?

Everything was fine.

BACKGROUND

Please describe your company and your position there.

Our company produces reinforced concrete, my position is marketing specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

We turned to MOLOKO Creative Agency to develop a new logo and identity as part of our updated positioning. The main goal was to create a modern logo that would reflect our values and increase our recognition in the market.

SOLUTION

How did you select this vendor?

We have worked with the agency before in the development of positioning and were pleased with the joint work.

Describe the scope of their work in detail, including any steps and the final deliverables.

There were two phases of work:

1. logo design
2. development of corporate identity

In developing the logo, the team began with an analysis of competitors' logos and a design session. Then we were offered three logo concepts, one of which we approved.

Then the team began to develop a corporate identity based on the logo we selected.

In the process, we got to know each department that was involved in the project:

• the creative department
• the design department
• the account manager

How many people from the vendor's team worked with you, and what were their positions?

The following people were involved in the agency's work:

1. account manager
2. creator
3. art director
4. 2 designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've implemented all the updated identity on our website: https://rbu2.by/

Describe their project management style, including communication tools and timeliness.

We liked the style of the guys from the agency, as they approached all the tasks in a modern and creative way, and most importantly, within the stipulated time.

What did you find most impressive or unique about this company?

We loved that we were involved in the process, which allowed us to move in the right direction together, as well as being involved in the development of our identity. It was an interesting experience!

Are there any areas for improvement or something they could have done differently?

It would have been nicer to see the team in person, since now all the meetings were online

BACKGROUND

Please describe your company and your position there.

I am a Marketing manager at FinteqHub - payment gateway for high risk industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

Our company is a fresh player at the market of B2b payment solutions. Therefore, we had to to develop from scratch a visual identity according to our branding and positioning (logo, slogan, corporate style, guidelines).

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a design agency among CIS market options and received 4 commercial offers. We chose Moloko Creative Inc agency because of affordable price, extensive portfolio and positive feedback of our partners.

Describe the project in detail and walk through the stages of the project.

We fulfilled the briefing document and shared our requirements for the project. Then we had multiple meetings of discussion of concepts and several rounds of edits.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with 3 designers, 1 art lead and 2 managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result we have a logo, slogan and corporate style that are summed up in the guideline.

How effective was the workflow between your team and theirs?

Communication with agency team was quite effective. Account managers were active and willingly helped to solve emerging challenges. Designers also were open to adjustments during the project, that helped to achieve expected result.

What did you find most impressive or unique about this company?

We liked their proactive customer attitude. It was a pleasure to work with the team.

Are there any areas for improvement or something they could have done differently?

Work more precisely with briefed requirements.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of the company and we're a small startup trying to revolutionize a dying industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

we wanted Moloko to design our Logo and brand identity and our goal was to find a great way to express the company

SOLUTION

How did you select this vendor?

I interviewed multiple agencies and found that Moloko understood my vision and that they are incredibly creative.

Describe the scope of their work in detail, including any steps and the final deliverables.

they took all the information I had to give and worked with me every step of the way to create exactly what I wanted and nowhere in the process did they make it difficult. The process was very friendly and smooth.

How many people from the vendor's team worked with you, and what were their positions?

I'm not sure but designers and project managers worked with me and the project manager relayed the information to the designers very well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They took my views towards the brand and came up with very beautiful and creative ways of displaying it. in a way that I myself wouldn't have thought of.

Describe their project management style, including communication tools and timeliness.

the project manager was very hands-on and smart which made the entire project easier.

What did you find most impressive or unique about this company?

They came up with great ideas and implemented them very well.

Are there any areas for improvement or something they could have done differently?

not really.

BACKGROUND

Please describe your company and your position there.

The Career Development Center provides a full range of services in the field of choosing and building a career: career guidance, selection of educational programs, career counseling, internships in partner companies and assistance with employment. I am the marketing director of the Center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We collaborated on developing positioning and naming for our company.

SOLUTION

How did you select this vendor?

We turned to the agency because the Moloko team was recommended to us as professional and creative.

Describe the scope of their work in detail.

The project began with research: the team thoroughly studied the specifics of our work, conducted an analysis of competitors and the target audience, and then began to develop positioning. Then we had our meeting, where we identified the most appropriate positioning concepts for us, which were elaborated and presented to us again.

Then on the basis of the positioning we received several options for naming, from which we also chose the best, subsequently finalized by the team once again.

What was the team composition?

We worked in a team with creators and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cooperation with the agency was at the very beginning of the work of our Center, and we are confident that the developed positioning and naming will help in our development.

How effective was the workflow between your team and theirs?

We are really impressed with the work of the whole team and are very pleased with the result of our cooperation.

What did you find most impressive about this company?

We were impressed with their ability to work under tight deadlines and their creative approach to finding the right solutions for us.

Is there any area for improvement or anything that could have been done differently?

All conditions were met with stunning results in the end. We believe that the Moloko agency is capable of handling even larger projects due to their fresh ideas and non-standard approach to solving problems.

BACKGROUND

Please describe your company and your position there.

Afisha.me is an Internet portal that combines a service for selecting events and selling tickets, as well as news media about entertainment and cultural events in Belarus I am the CEO of the project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

The main goal is to change the logo (for political reasons, we could not use the old logo, which was recognized as extreme in our country, so we needed a new visual style and identity). The task was to create a modern and catchy logo and visuals, and that was our main working project.

SOLUTION

How did you select this vendor and what were the deciding factors?

MOLOKO Creative agency has been on the Belarusian market for a long time and has established itself as a creative team with fresh non-trivial ideas that are catchy. In addition, it was important for us that MOLOKO is regularly in the top of Belarusian agencies, and has won such a prestigious award as Red Dot.

Fresh ideas are important for our company, because the main audience of our product is young people under 35 years old. It seemed to us that MOLOKO agency would do the best for this target audience.

Describe the project in detail and walk through the stages of the project.

We set the task of coming up with an idea, concept and visual implementation for the Afisha.me project. The first stage was the development of an idea. We filled out the brief and indicated that we consider was important to highlight what our ideals and product vision are.

Then MOLOKO had a brainstorming session within their team and gave us a presentation with several concepts. At the second stage, we decided which concept suited us best, communicated a lot and looked for the best option. We made a decision.

The third stage was the direct development of the visual style of the logo, as well as the development of visual communication. At the fourth stage, the Moloko team and I introduced new visuals into the working project - we replaced logos, identity, visuals in social networks, and also prepared videos for promoting the product on TV and other video channels.

How many resources from the vendor's team worked with you, and what were their positions?

We worked most closely with the designer and art director, there were a total of four people in the project team, including the designer, art director, project manager and motion designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the publication of the project case in the Belarusian media, it caused a great resonance: the logo was discussed a lot on social networks. Our users reacted to the change of identity loyally and with understanding, everyone noticed the update, but at the same time the product remained recognizable under the new cover.

As far as we know, the Moloko team with this project became a participant in design and advertising festivals.

How effective was the workflow between your team and theirs?

We appreciated the speed and thoroughness of the approach in this work. We needed to create a new identity as soon as possible - 3 weeks maximum. The Moloko team was up to the task. We appreciated the quality of feedback, reasoning and a balanced approach to work. We did not have any conflict situations; we estimate the joint work as the most comfortable for us.

What did you find most impressive or unique about this company?

It is energy and creativity. We know our competitors and were ready for the team to start discussions with obvious visual style options. But already at the first presentation of ideas, we appreciated how the creative Moloko team thinks in a new and unusual way.

What we saw was the drive and energy of a young team that is not afraid of bold decisions, not afraid of unexpected moves and misunderstanding of the market. Our project also supports these ideas and is ready to take risks, so we absolutely agreed and worked in complete synergy.

Are there any areas for improvement or something they could have done differently?

We are happy with the work, processes and communication, so we will be happy to contact the team again. Things that could be improved are in the plane of our responsibility (perhaps we ourselves should have put in more time on the project in order not to rush into decision-making. But in the end, we are still happy with the result).

BACKGROUND

Please describe your company and your position there.

We are an Efes Belarus beer company, representatives of the Anadolu Efes company in Belarus. I work as a marketing specialist for this company The company began operating in Turkey in 1969, and now our beer is sold in more than 70 countries around the world. We have been working in the market of Belarus for almost 13 years, our portfolio includes more than 20 different brands from Mexico, Belgium, Germany, Russia, Ukraine and other countries, including Bud, Corona Extra, Leffe, Hoegaarden, Stella Artois, Essa, Redds, Chernigovskoye, Bely Medved, Stary Melnik and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We needed to develop an image advertising campaign (idea + implementation mechanics) within the existing brand positioning. Provide wide coverage and strengthen the current position in the Belarusian market.

SOLUTION

How did you select this vendor?

We found Moloko through online research.

Describe the scope of their work in detail.

Initially, the agency team developed a creative concept and mechanics of an advertising campaign for us, bloggers were selected and their participation in the advertising integration with the brand was agreed. After that, we received a forecast of the effectiveness of the campaign and the timeline of the project. Then we jointly agreed on the content created by bloggers, and specialists began setting up targeted advertising for blogger publications. In the final, a drawing of prizes was held and prizes were awarded to the winners.

What was the team composition?

We worked with digital specialists, creator and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was successful, we managed to exceed the planned coverage by more than 300,000!

How effective was the workflow between your team and theirs?

I think it was a very effective collaboration, because we were able to quickly make adjustments and eventually create a really successful advertising campaign.

What did you find most impressive about this company?

I like their approach to work and their ability to build good communication. They are a talented team that made our project turn out exactly the way we needed it.

Is there any area for improvement or anything that could have been done differently?

I think that Moloko Creative LLC is ready for new major projects at the international level to fully realize the abilities of its team.