Moloko Creative Inc

BACKGROUND

Please describe your company and your position there.

I'm the paid media manager for Pexip, managing all the global paid advertising activity across Google Ads, Microsoft Ads, LinkedIn & Rollworks. Pexip is a technology company that provides video communication solutions and virtual meeting solutions for businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

We needed a company to help create new image ads and creative for display and paid social advertising. Moloko helped bring a creative spin to our materials and set up and managed paid LinkedIn campaigns for us, freeing up time I could use elsewhere.

SOLUTION

How did you select this vendor and what were the deciding factors?

The hiring process was carried out prior to me joining Pexip, but I believe a number of companies were considered and interviewed, but Moloko's creativity impressed the team.

Describe the project in detail and walk through the stages of the project.

There has been ongoing support for ad hoc projects over the past few months. For each campaign or creative build we've put together a brief explaining what is required and, where necessary, followed that up with a call to discuss the points in more detail.

With builds that are similar to ones in the past the initial brief has been enough as Moloko knows what we require. With the creation of image assets we check the work and submit any feedback/changes we require and when finalised ask Moloko to build the final images in a variation of ad sizes

How many resources from the vendor's team worked with you, and what were their positions?

My main point of contact has been with a business director, although I know there is a team working behind the scenes I'm not sure of all their roles/positions

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A lot of the campaigns / new creatives are in the early stages of having been launched but so far we are seeing a growth in engagement on LinkedIn and a rise in Unaware to Aware audiences in Rollworks, thanks to the ads that have been created.

How effective was the workflow between your team and theirs?

Workflow has been good and effective. Most conversations are now through email as Moloko are aware of our requirements following calls and feedback earlier in their work with us. They have been very responsive and ensure projects keep moving forward.

What did you find most impressive or unique about this company?

Their responsiveness

Are there any areas for improvement or something they could have done differently?

In some instances I think the language barrier has caused slight trip ups, but as further feedback and communication has been given the working relationship has become smoother

BACKGROUND

Please describe your company and your position there.

Head of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc, and what were your goals?

Changing the business strategy of an existing group of companies. Creation of a construction and trading company in the B2C segment The specialization of the new company is aluminum glazing of cottages, apartments, apartments – production and installation.

SOLUTION

How did you select this vendor?

We held a tender and chose the best company

Describe the scope of their work in detail, including any steps and the final deliverables.

Worked with the Moloko team to develop the naming and logo and identity. During the work we enjoyed the team's professional approach to the tasks assigned to them. We and our requests were heard 100% and as a result we are very happy with the final work and results. With a complex professional profile, we got a concise, modern logo and identity. And our name has taken on a German sound, referring to quality and a reliable partnership.

Communication was easy, confident, and productive. We were listened to, guided, and felt the full involvement of the team in a great result. We ended up with a candy  Thanks again to the whole team for a job well done!

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of specialists - designers, copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is still difficult to evaluate the result, but the feedback from partners is positive

Describe their project management style, including communication tools and timeliness.

Convenient communication prompt solution of all issues

What did you find most impressive or unique about this company?

Youth and creativity of the team

Are there any areas for improvement or something they could have done differently?

Everything is fine!

BACKGROUND

Please describe your company and your position there.

I am Digital Content Team lead at SOFTSWISS, responsible for the visual and copy of key brand websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative Inc?

Our site redesign and update required the development of 3D models and animations to reflect our iGaming product line up. We had 11 3D models in total and 8 animations (2 main banners and 6 product pages).

SOLUTION

How did you select this vendor and what were the deciding factors?

We build a table with approx. 15 agencies, freelancers, and designers who were familiar with 3D design and animation. Moloko made it down to the top 3 and we selected the agency because they matched our deadline of February 25th and offered a reasonable price and time estimate.

Describe the project in detail and walk through the stages of the project.

We built 2 briefs, one preliminary and one more detailed, to describe the sort of results and specifics that had to be reflected in our 3D models and animations. Both were consolidated with Moloko Creative and once we had the estimate and contract in place we set off by having a kick off call and lenghthy discussion to communicate our vision and references. We held weekly meetings to discuss progress and updates, and kept a messenger chat running for any urgent updates or actions.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we personally worked with 3 people:

• 1 project manager
• 1 art director
• 1 designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received all of the models we had ordered and the final results closely matched the vision that was laid out in the brief. The 3D models were warmly received by all team members involved in getting the website ready for launch.

How effective was the workflow between your team and theirs?

The communication style was more on the informal side and I believe this only stood to benefit our work as we could communicate our thoughts without restraint, while keeping evertything professional. We did have to make sure that our weekly meets were planned and arranged in our calendars and this normally happened a day before, which was not too big of an inconvenience, but could have used some better project management.

We predominantly used Zoom, but switched to Google Meets for convenience as mic setups would not always work through Zoom.

What did you find most impressive or unique about this company?

Sometimes I found it hard to describe my thoughts for the 3D models, Moloko was great at listening and persevering with questions to make sure they understood me correctly, even if I needed more than one prompt. I appreciate it when a creative agency can push on through to a desired result and does not keep quite about anything that remains hazy or unclear. In my opinion, this is a valuable trait.

Are there any areas for improvement or something they could have done differently?

Leading the initiative to set up regular weekly meets and schedule them in everyone's calendars would be one of those, but is not critical as you can always rely on timely and responsive communication via the group chat. We might also have liked to hear more questions from the design team in the early stages to avoid any deviations in how we saw any one idea, but we easily tackled any discrepancies and they were fixed immediately.

Needless to say, the team delivered a fantastic result that everyone was really happy with and they opted to help even after the deadline as we did require a few minor touchups.

BACKGROUND

Please describe your company and your position there.

Softeq Development is an international full-stack development company with its origin in the Us (Houston). Our superpower is to deliver all of this under one roof on a global scale. I'm a communications Unit Lead at this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

Initially, we started our work by creating key visuals to promote the Employer brand in social networks in the Belarusian market. After a successful launch, we moved on to create an advertising campaign to promote the Employer brand in Lithuania to increase brand awareness among the target audience.

SOLUTION

How did you select this vendor?

We found Moloko Creative on Clutch, and looking through the portfolio we were particularly drawn to their visual style and the way they generate key messaging for advertising campaigns.

Describe the scope of their work in detail.

Now the guys are developing just an image advertising campaign for us in order to achieve awareness in the Lithuanian market. First, they created several concepts and proposed messages based on the insights of those developers we wanted to attract to our team. Then they worked out a series of visuals and proposed the mechanics of working with them within the media channels (digital and outdoor).

What was the team composition?

The team included a creative director, creator, art director, designer, marketer, and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign has just been launched, so we are still waiting for the results on the coverage achieved.

How effective was the workflow between your team and theirs?

The interaction was tight and flexible. They responded quickly to changes and adjustments on our part.

What did you find most impressive about this company?

We are impressed by the very idea that the guys managed to create for our project. The bottom line is that the visual has a coded message that can be read by the very people we are looking for in our company. An absolute hit with our target audience, which the team managed to reflect in a series of simple and catchy visuals.

Is there any area for improvement or anything that could have been done differently?

Of course, there are many amazing opportunities to expand our campaign: for example, by supporting it with additional video animations or a series of activities with the audience, to increase the number of communication channels. Especially since the agency has enough experience in multi-channel advertising campaigns and it can be done in the best way for sure

BACKGROUND

Please describe your company and your position there.

I am the head of the department. We played a key role in organizing preventive measures to minimize the spread of covid in Belarus

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC, and what were your goals?

We needed to create an information resource for different groups of the population (children, parents, employees of enterprises, medical specialists) to disseminate information on covid prevention and carry out preventive measures

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched the internet for web developers. We chose 5 candidates. Conducted an interview, assessed previous projects and prices for the development of the lending page. And they took this company away.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There was an initial meeting. We have described our goals and objectives. We discussed the preferences for visual design and blocks of information that should be placed on the landing page. The developers have prepared several design layouts. Then we developed a page, attached a number of cloud storages, displayed all the necessary information and prescribed codes to go to an information resource from our official website of the organization.

How many people from the vendor's team worked with you, and what were their positions?

The project manager was our main point of contact. And, as far as I know, 1 person still worked (the information may be inaccurate, since we did not delve into these issues, but worked with the project manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is problematic because preventive work is difficult to describe in numbers. The only thing I can describe is that thanks to the development of the landing page, the specialists of my organization got more free time to do their main responsibilities.

This happened due to the fact that employees of many departments no longer called the phones and did not come for information materials, but downloaded them from the page. There are fewer complaints since people received a resource with reliable and complete information.

Describe their project management style, including communication tools and timeliness.

We communicated with the manager by phone, using instant messengers (viber, telegram). There were no delays. All work was completed on time.

What did you find most impressive or unique about this company?

Individual approach. Initially, we were asked about all the nuances, got acquainted with the corporate style. The proposed layouts were of high quality and the proposed solutions were very functional.

Are there any areas for improvement or something they could have done differently?

We are very happy with the result

BACKGROUND

Please describe your company and your position there.

We are a young and fast-growing network of retail outlets for mobile accessories in the largest shopping malls in Minsk. It's a family business. Before we started working with the Moloko, we were called "Looking", сame from my last name. However, this name was not promoted in any way and was only figurative, and the design of the retail objects and all promotional products was not connected between each other.

All design decisions were spontaneous and did not create a full identity for the outlet. At this stage of development, we felt wanted to develop a completed brand for promotion in not only retail objects, but also in social media. We decided to trust professionals for changing the brand name and creation the brand identity. I am an owner and director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We set the Moloko Agency the task of developing naming, a logo and corporate identity.The main goal of the development was to stand out in the market and convey to potential clients that we have exactly what they are looking for - a trendy, high-quality range of mobile accessories for any phone model. However, as we closed the initial requests from our side, and seeing how well the agency does its work, the following requests appeared.

Thus, as our work with Moloko Creative Ltd. developed, we also began cooperating with them in areas such as developing the appearance of retail outlets, their pre-installation visualization, website development, maintaining and promoting the brand in social networks, and developing a corporate presentation. Also on their recommendation we cooperate with other specialized contractors.

SOLUTION

How did you select this vendor?

Because brand development is closely tied to trends, we chose a company that solved similar problems. The portfolio of the Moloko agency, their corporate style and design of their website, and its stylistics made them the most successful of the agencies between which we chose. Also important was getting to know the team. They are young and energetic guys, which for us meant a match for our goals in product development. We liked their honest and open attitude, without enticing us with a low price at the start, etc.

Describe the scope of their work in detail.

Naming. The first thing we had to do was come up with an original naming. We thought of the name ourselves for a long time, but nothing sensible came to mind. There were a lot of variations. We did not want to include in the name words or parts of them, like "Mob", "i", "Aks", etc., which were pretty boring. We wanted to be original, interesting, bright, and at the same time universal, because over time there were plans to expand the business to other areas as well. After interviewing us, the agency's team visited retail outlets, and after hearing all of our wishes, suggested 8 naming options. We were thought to be skeptical and considered it a success if we saw at least 1 good name.

However, the choice was really difficult, there were several favourites, but we settled on the name FUTUKRAMA. It is a connection with the future, with trends in FUTU, as well as with the local context, conveying that the company is local KRAMA (krama from Belarusian - store). Of course, the association with the FUTURAMA cartoon, which so vividly reflects our vibrant approach, was not unimportant. Development of corporate identity and logo.

We didn't know exactly what we wanted ourselves. There was no clear idea of what we would like, so we fully trusted the Moloko. In addition, in the development of corporate identity team has done interesting work for us. Before developing the representatives went to the mall to look at our stores, learn what we are, how our shopping islands look like, and much more.

Next, the team didn't just do design research, showing us how to be different from the competition. They held a design session with us where they gathered our preferences, talked about the possibilities, and worked with us to find a solution. We were offered many different color combinations, strange patterns, colors, shapes, patterns to choose from, asked to choose what we liked, what we didn't like. It must have been like psychoanalysis, in the process we learned a lot about ourselves in this area

The results of these and similar surveys gave us an understanding of what we approximately need, what we don't need and where to go. There were several variants of company styles to choose from. We unanimously chose one of them, we are completely satisfied and pleased with it. It's important to note that the team didn't just propose what we researched with them, it was just part of their development. Behind each concept there were strong and interesting ideas.

We chose our logo and corporate identity concept because it seemed to us that although it is very trendy, it always remains timeless. It is able to change the way we change and evolve with the development of our business. Development Development of the of retail outlets appearance. Visualization of the retail outlets design was made in close contact with the contractor, all details were discussed, from the size of individual parts of letters to shades of color.

According to our requests in the process of development and coordination with the tenants several design variants were developed. In the end we went back to the version proposed by the agency's designer at the outset. Also at our request, the agency's team offered us a good contractor who provided the design in reality. Development of the website and social networks. Since initially Moloko Creative Agency dealt with the naming, logo and corporate identity creation. And we were completely satisfied with the quality.

The next step in the development was to address the task of website design and social media. Discussions about the web site design, content did not cause any difficulties, the performer was fully immersed in the subject and understood what we needed and made the necessary decisions, only agreed with us on the key stages. The same applies to social media. The agency's team took full responsibility for the design and production of posts, texts and other things that go into SMM.

What was the team composition?

We worked with a large team of an account manager, a creator, an art director, and several designers. Each of them clearly knew their work and responsibility, but carefully passed our project on to the next stage. Our manager Anastasia was always with us first, being our guide to the distant world of professional design and creativity.

Every stage of work began and ended with her. Directly to develop naming with us engaged creator Vitalina. Development of corporate identity and logo was designer Kristina. She also did the redesign and visualization of islands. Art director Olga and her team of web-designers did the filling of the site and its layout. Our personal SMM manager - Alena. All the ladies are professionals and very nice people!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

To date, we are introducing the design into the retail facilities and seeing how much brighter we are becoming. It is too early for us to draw conclusions yet, as we are writing this review between different stages of implementation, but we are confident in its success, because the main thing in it is that it inspires us.

How effective was the workflow between your team and theirs?

The team at Moloko Creative Agency surprised us every time we expected just good work, they did it perfectly. That's why we expanded on the initial request and continued to work with the agency on all areas of our company's design and marketing requests. We are satisfied with the communication with the manager, who always heard us, we are very satisfied with the creative results, which were not art, but a carefully developed concept, where our opinion and understanding of the market, audience and trends were taken into account. The working process was as efficient as possible. All the nuances were worked out in detail, all the wishes were taken into account, every detail was fixed and not forgotten. At each of these stages the team looked for the best solution and proposed options. When we had doubts, they conduct internal research and share the opinion of our target audience. It's a very valuable team experience.

What did you find most impressive about this company?

Moloko is a team, and we certainly can't help but notice how cohesive and involved the guys are in their projects. How even as they moved from phase to phase, the project was cohesive and deeply developed. Most of all we were impressed by their approach to research our wishes and what our competitors have in our region, as well as abroad. When we ourselves do not know exactly what we want, this kind of analysis is very important. Although it is not very simple and meticulous, its result is very interesting and is the key to making the right decision at the initial stage.

Is there any area for improvement or anything that could have been done differently?

As a customer I was satisfied with all stages of work. Moloko Creative LLC can safely be called professionals in their field.

BACKGROUND

Please describe your company and your position there.

I represent Acino Belarus, the Belarusian division of the international pharmaceutical group Acino, headquartered in Zurich, Switzerland. I am a marketer in this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

MOLOKO creative agency has developed an animated video for advertising the Time-Factor drug.

SOLUTION

How did you select this vendor?

We chose this agency through the research of various Belarusian companies. The decisive factor was a personal interview with the interview team in their office.

Describe the scope of their work in detail.

The project began with the development of an idea for a promotional video. Then a script was prepared, a storyboard was drawn, and the script was approved by the Ministry of Health. After that, the agreed frames were drawn and animated, the voice acting was recorded, the final version of the video was created and we received all the files for publishing the video on YouTube as an advertisement.

What was the team composition?

Creative people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The advertisement received wide coverage and provided our drug with good recognition in the market.

How effective was the workflow between your team and theirs?

Everything was very coherent: we met the deadline and got a cool video as a result.

What did you find most impressive about this company?

We were impressed with the agency's creative ideas and ability to use different design techniques.

Is there any area for improvement or anything that could have been done differently?

The only difficulty we encountered was restrictions from the Ministry of Health, which prevented us from telling more about the product. The original idea of the agency was more detailed and creative, but it was not possible to implement it due to some restrictions in the advertising legislation.

BACKGROUND

Introduce your business and what you do there.

I’m the B2B marketing manager of a calling and messaging app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Moloko Creative LLC?

We needed help with our branding.

SOLUTION

What was the scope of their involvement?

Primarily, Moloko Creative LLC helps us with copywriting. We provided them with a brief and an explanation of our goals. They help us with translation from English to Russian and vice versa.

They also help us with design. The team is making a number of assets such as presentations, brochures, one-pagers, images, and mockups. They’re also working on our brand book and guidelines to represent our brand more consistently to our audience.

What is the team composition?

We work with four people from their team, including a new business director, an account manager, a designer, and a copywriter. The account manager is our main point of contact.

How did you come to work with Moloko Creative LLC?

They came highly recommended through one of my ex-colleagues. I chose them based on their portfolio and their pricing.

How much have you invested with them?

We’ve spent $6,000 so far.

What is the status of this engagement?

We started working together in December 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Moloko Creative is very engaging. The team deeply understands our products.

How did Moloko Creative LLC perform from a project management standpoint?

Their project management is quite good. The team is responsible and they never have conflicts with the deadlines. We use Google Docs, Gmail, and Messenger to keep in touch. We also have weekly calls for feedback and next steps.

What did you find most impressive about them?

Their prices are very impressive.

Are there any areas they could improve?

The team could involve specific personnel in the project to help with strategy, not just execution. We haven’t asked them for a strategic overview yet, so it’s possible they already have it.

Do you have any advice for potential customers?

My advice is to spend a lot of time developing your brief. It’s important to provide as much information as you can.

BACKGROUND

Please describe your company and your position there.

I am the Campaigns Officer at APB-Birdlife Belarus, the largest nature protection NGO in Belarus. Also I am supporting the execution of the ‘Together for Community and Nature' project in Belarus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We've been working on the development of district brand within the action "Together for Community and Nature: Strengthening of Development Process in Miory District by Partnership of Authorities and Civil Society".

What were your goals for this project?

The main goal was to create the Miory district brand. We've wanted brand to allow the region to create an integral image for domestic and international tourists and to allow locals to feel proud for their region.

SOLUTION

How did you select Moloko Creative LLC?

The process of selecting was quite tricky as the project was held within the action, that was EU funded. We've made the official tender and all the participants had to provide a large amount of documents and confirm that they had the appropriate experience to work on such project. Moreover they had to suggest the creative vision of the project. Moloko Creative LLC did great and all the parts of the tender were made brilliant. All the selection committee participants have chosen to contract them for the project.

Describe the scope of their work in detail.

We started with task clarification and the detailed analysis of the district. Moloko Creative LLC made several working trips to the Miory district, they made interviews with local authorities as well as local society.

After clarifying the main directions they began to build a brand's platform. To be sure the ideas correspond the target audience values, the agency conducted a number of focus groups.

I would say that the analytics took the biggest part of the development process which indicates to me agency's deep process immersion. They really took into account the area's features, the local's values and the tourist's interests. As the result the solution that had been offered was really interesting.

After the brand's platform construction, we moved on to the design part of the project. It should be noted that Moloko Creative LLC has a high level of specialists in the field of design. All the options were executed perfectly and corresponded to modern trends in the field of design. All decisions were based on the analytical results of focus groups.

As the result, they presented the brand book, that included the brand's platform, and recommendations for brand's promotion as well as the visual part of the brand and the logobook. The work was presented at the public council and received many positive reviews.

What was the team composition?

I worked with the manager as well as the creative director. Also the team included strategy developer, designer and developer of small architectural forms.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've got very positive feedback from local communities as well as the tourist groups that managed to visit the region. We can say that the number of local festival visitors, that took place in September 2020, almost double comparing to the previous year. We believe the well-developed brand made valuable asset to the district's tourist potential.

How effective was the workflow between your team and theirs?

We fixed the project timing at the development beginning. We had regular meetings and phone calls with the manager. Moreover, at each stage of development, we organized meetings with the team and discussed the results and ideas. We can say that the work process was comfortable and we managed to meet the main deadlines.

What did you find most impressive about this company?

The most impressive was the depth of district's features understanding they managed to reach during the development. The simplicity and beauty of the solution they provided were also impressive.

Are there any areas for improvement?

We've already contracted Moloko Creative LLC for another project and I can recommend them as reliable partner. There is always a room for improvement and I'll be glad to see the agency grow to international level. I am definitely sure in their ability to do this.

BACKGROUND

Please describe your company and your position there.

I am an export manager at Electrooptic Ltd. We have been mainly producing both thermal and digital devices like scopes, monoculars, clip-ons and binoculars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Moloko Creative LLC?

We hired Moloko Creative LLC in order to take care of our brands awareness, SEO optimization and increase in visiting our website by those who has never heard about us but willing to buy the products we have been producing.

What were your goals for this project?

Our main goals for Moloko Creative LLC were the following: to create our decent website with up-to-date content navigation; to create our internet shop; to optimize SEO and products search over the Internet; to be in top websites when searching the products we produce; to promote our brands over the Internet as well as in social network media and services.

SOLUTION

How did you select Moloko Creative LLC?

We actually found a lot of positive feedbackson them on the Internet. Then we browsed their website and revealed they are the company which can implement our wishes.

Describe the scope of their work in detail.

Moloko Creative LLC created our new website maintaining the content which is regularly updates. They also created our internet shop. They take care of SEO. They maintain our social network media and services. They offer new ways and methods of our products and brands promotion. They finally let our company and products be in top search producers on the Internet.

What was the team composition?

We got an export manager and marketing manager from our side as well as product manager, content manager and copywriter from their side. We believe such a team composition is more than effective so far.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main outcome is increase in our sales and brands awareness. We cannot share particular figures but in general we achieved such results. We hope we will be achieving them in the near future too.

How effective was the workflow between your team and theirs?

We have both live and remote meetings where we set the main goals, share intermediate and target results as well as receive Moloko’s reports on those activities they are assigned. We believe such efficiency is high as of today.

What did you find most impressive about this company?

We are impressed with their creativity. We liked their speed in doing their tasks and the detailed reports they provided.

Are there any areas for improvement?

Everyone welcomes initiative. It means even a bit more than we discuss and set. Decent initiative always let us be on the top of up-to-date trends and enables fast improvements on those aspects which turned to be out-of-date.