MoJo Small Business Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Gilbert, Blaszczyk & Milburn, LLP, a law firm specializing in workers’ compensation cases. We help clients secure the benefits they deserve from offices across Long Island, New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MoJo Small Business Marketing?

We needed help improving our search engine rankings for high-intent legal keywords in Nassau and Suffolk counties. We also wanted to generate more qualified website leads and phone calls from potential clients actively seeking legal representation. In addition, we wanted to build a stronger, more professional online presence that reflected our firm’s experience and reputation.

SOLUTION

What was the scope of their involvement?

MoJo Small Business Marketing provides SEO, Google Ads campaign creation and management focused on workers’ compensation, targeted lead generation systems, and development of client-focused website content and blog strategy. Matt (Founder) has been very hands-on, delivering consistent communication and making data-driven adjustments along the way.

What is the team composition?

We work with Matt.

How did you come to work with MoJo Small Business Marketing?

We found them through an online search. What stood out about Matt and MoJo Small Business Marketing was that they actually listened. Most other agencies I spoke with pushed cookie-cutter packages and big upfront retainers. Matt took the time to understand my business, my goals, and my budget before recommending anything. He was straightforward, realistic about timelines, and focused on results instead of just selling hours.

What is the status of this engagement?

We started working together in November 2024–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MoJo Small Business Marketing’s work has helped us generate a steady stream of qualified leads while strengthening our firm’s online reputation. We appreciate Matt’s straightforward style and deep understanding of what actually works for a law firm.We’ve seen a significant increase in organic search traffic. Our website now receives substantially more visitors from Google each month. Our organic search traffic has increased by approximately 185% over the past 12 months.We’ve also seen improved keyword rankings. We now rank on the first page for multiple high-intent local searches (e.g., workers’ compensation attorneys in Nassau and Suffolk counties). In addition, we’ve seen a higher volume of qualified leads, with consistent growth in website form submissions and phone calls from potential clients. Our qualified lead volume has grown by 140%–160% compared to before we started working with MoJo Small Business Marketing.Moreover, we’ve seen better cost efficiency. Our Google Ads campaigns now deliver a stronger return on ad spend with lower cost-per-lead over time.Finally, the leads coming in are significantly more serious and better qualified. We’re seeing fewer “tire-kickers” and more people who actually need our services and are ready to move forward.

How did MoJo Small Business Marketing perform from a project management standpoint?

We’ve found MoJo Small Business Marketing’s project management style to be professional, organized, and responsive. We communicate via in-person meetings, emails, and messaging apps.

What did you find most impressive about them?

Matt truly acted like a strategic partner, not just a vendor. He has a strong understanding of the legal industry and local Long Island market. He focuses on ROI and lead quality, not just vanity metrics like traffic. Moreover, we work directly with him every time — no account managers or junior staff.

Are there any areas they could improve?

I can’t think of anything for MoJo Small Business Marketing to improve.