MMarch NY

Brand Strategy for Startups

• What’s included in a brand strategy package?
• At the end of the brand process, you’ll have one final brand strategy document that consists of the filled-out workbooks and a list of action steps for brand improvement.
• How do meetings and review rounds work?
• We’ll have our first official meeting call after we received the workbooks filled out. Before our meeting we will review your workbooks. During our meeting we discuss unclear sections and options for strategic directions. If needed, you can book additional rounds as we go.
• What’s the timeline?
• After receiving the workbooks, we’ll send you a suggestion for a timeline. Usually, the individual package is done in 2–4 weeks. The team package usually takes around 3–6 weeks, depending on your internal decision-making processes.
• Questions during filling out the workbooks?
• We will address questions and strategic directions during our call and update the workbooks accordingly. Our goal is to have a brand strategy that will serve as a baseline for messaging, design, voice, and any kind of executional work from that point on. Examples for each workbook question are linked within each section.
• Can you help with the messaging and the design of marketing assets?
• We offer retainers and on-demand design for websites, landing pages, newsletters, social media, digital & print collateral, and campaign design.