MKR TECHSOFT LTD

BACKGROUND

Please describe your company and position.

I am the President of Easy DIY Murphy Bed

Describe what your company does in a single sentence.

 Manufacturer and retailer of Murphy bed hardware helping DIYers create their custom dream space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MKR TECHSOFT LTD to accomplish?

• Assist us with online marketing.

SOLUTION

How did you find MKR TECHSOFT LTD?

Upwork

Why did you select MKR TECHSOFT LTD over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Neeraj has been supporting Easy DIY Murphy Bed with SEO, content optimization, backlink planning, keyword research, and blog article development. His work has focused on improving our website’s organic visibility, aligning content with customer search intent, and strengthening our educational content around DIY Murphy bed hardware, installation confidence, material selection, and buyer decision-making. Key deliverables have included weekly SEO and backlink reports, proposed keyword and target URL planning, article optimization, blog content revisions, internal linking recommendations, meta title and meta description updates, FAQ improvements, and support with AI-search-friendly content structure. He has also helped refine content so it better aligns with customer questions, conversion goals, and topics such as Murphy bed hardware, plywood choices, installation difficulty, mattress compatibility, safety, and beginner DIY guidance. Overall, his work has contributed to a more organized SEO content strategy and stronger educational resources for our website visitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has helped us make steady progress in improving our website’s SEO foundation, content quality, and alignment with customer search intent. Measurable outcomes include the creation and optimization of multiple blog articles, improved keyword targeting, weekly backlink submission reports, better internal linking opportunities, and more structured content designed for both traditional SEO and AI-search visibility. We have also seen positive movement in search performance indicators, including improved keyword rankings for several Murphy bed-related terms, increased visibility around hardware and DIY installation topics, and stronger engagement with educational content. The work has helped us build a more organized content strategy focused on buyer questions, DIY confidence, product education, and conversion support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neeraj has been responsive and cooperative throughout the project. He has delivered regular updates, weekly reports, keyword/target URL recommendations, backlink submission summaries, and article revisions. When we provided feedback or requested changes, he was open to making revisions and adjusting the work to better align with our SEO goals, customer intent, and content strategy. Overall, communication has been positive, and he has been willing to work through multiple revision rounds to improve the final output. We are continuing to refine the process, especially around reviewing keywords and anchor text before submissions, but he has been receptive to our needs and has made improvements based on our direction.

What was your primary form of communication with MKR TECHSOFT LTD?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Neeraj’s willingness to adapt and improve the work based on feedback. SEO and content strategy require ongoing refinement, especially as we focus more on customer intent, AI-search visibility, and conversion-focused content. Neeraj has been open to revising articles, improving keyword alignment, and adjusting the strategy as our goals have become more specific. His responsiveness and willingness to collaborate have been valuable throughout the project.

Are there any areas for improvement or something MKR TECHSOFT LTD could have done differently?

One area for improvement would be a more proactive approach to sharing keyword plans, anchor text, and target URLs before work is completed. Because our SEO strategy is becoming more focused on customer intent, AI-search visibility, and conversion, it is important for us to review and approve keyword direction in advance. A clearer weekly planning process, with proposed keywords and backlink targets shared earlier, would help ensure the work stays fully aligned and reduce the need for revisions later. Overall, Neeraj has been receptive to feedback and willing to make adjustments when requested.