Millennium Agency

BACKGROUND

Please describe your company and your position there.

I'm the owner of a video production firm, LiFi Media Productions, and we needed to work with a branding, positioning, and marketing strategy firm for one of our clients. We wanted a nationally recognized, well-respected branding and marketing firm in the B2B industry who handled brand and positioning that really made an impact.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Millennium Agency, and what were your goals?

We have worked with Millennium Agency on several projects, but this was more complex. Our client was having marketing challenges within their industry and in today’s competitive market, they needed an agency that really understood the inner workings of the sector. In fact, Millennium Agency has over 25 years of expertise in industry-specific marketing and understand the buyer experience to increase market share. At Millennium Agency, they have a proprietary process (Brand180) that curates the brand identity and market position in a way that pushes the boundaries and accelerates brand awareness, so we were confident in their expertise to achieve the following goals:

• Develop visual branding elements
• Understand their unique brand identity
• Determine their current position within the market
• Clarify a unique value proposition
• Identify target customer personas
• Establish brand values
• Create a unique brand voice

SOLUTION

How did you select this vendor?

We wanted a branding and brand positioning agency that understood the typical buyer’s journey in B2B markets because it is very different when you compare it to the consumer market. Millennium Agency welcomed our input and used their specific marketing expertise and trusted methods to elevate our client’s brand and its goals. They took the time to consider the clients’ overall goals. Our client’s brand is about who they are, and what they have to offer to customers.

When retaining Millennium Agency, we wanted to make sure that they had the knowledge to understand the brand’s vision and help bring it to reality. Branding trends are constantly changing and evolving along with technology, the economy, and social behaviors, and having a B2B branding firm that is well versed in cohesive, sustainable brand strategies is essential.

Describe the scope of their work in detail, including any steps and the final deliverables.

Millennium Agency has created a successful, systematic marketing process to provide memorable, compelling and a powerful image – one that elevates and aligns with core values. First, they started with market research. At Millennium Agency, they use proven research strategies to generate results. They used an active research approach to find out what our client’s customers need and expect. From the market research they were able to build a brand based on the needs and opinions of the target brand, ensure that brand differentiates, and then implement the brand in a creative and consistent way. Millennium Agency was able to guide our client through the branding and messaging process, but also boost the brand with key marketing services including:

• Corporate Identity
• Sales & Marketing Collateral
• Packaging Design
• Trade Show Booth
• Direct Mail Marketing
• Event Marketing

How many people from the vendor's team worked with you, and what were their positions?

Our team worked with Linda Fanaras, Millennium Agency owner, and Mark Dingman, Creative Director, as well their key branding and positioning team. They were very easy to work with, always responsive, and provided exceptional insight into the project. What made them unique was their ability to lead the project in a seamless and transparent manner, while also achieving the marketing and branding goals set. We appreciated their authenticity, directness and ability to meet the objectives of the client’s project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Millennium Agency designed the technology manufacturing company’s branding and marketing materials: they required a logo, website, collateral materials and all other internal and external communications. Using a multi-phased roll out process, Millennium Agency built out phases of execution to achieve milestone results. We worked directly with their in-house team to develop a new identity, website design, collateral materials, internal materials, and internal communication. With an international reach, Millennium Agency focused on a more technologically savvy design. The technology manufacturing company required a new brand identity was well received by the market, internal staff, and investors.

Elevating the overall brand identity, the new image coupled with key messaging, helped the technology manufacturing company accelerate their brand identity to a new level. A new clean, corporate high-end design generated incredible results for the company. To further enhance the overall results of the brand, Millennium Agency worked with the internal teams to devise an internal brand that focused on their corporate vision, mission, and goals, which was also very well received.

• Developed a new logo, tagline and external brand identity
• Crafted internal and external positioning, which was extremely well received
• Designed a new website, digital and collateral assets, product fliers, videos and more.

Describe their project management style, including communication tools and timeliness.

Millennium Agency had a systematic approach and system to project management and their tools. Internally they used a project management system which outlined all the tasks, deliverables and milestones for the customers. This was combined with consistent video calls and meetings that outlines the deliverables, next steps, and responsible parties. The budget was reviewed during the course of the project. In short, the communication was open, direct and transparent and, if we had a question, Millennium Agency has the answer.

What did you find most impressive or unique about this company?

Millennium Agency understands the marketing challenges facing technology and manufacturing companies in today’s competitive market. They work with leading software technology and manufacturing brands. With over 25 years of expertise in industry-specific marketing and understand the buyer experience to increase market share.

Their team has the expertise to develop creative ideas using branding, positioning, web development, social media, and digital advertising that set businesses apart from the competition. Branding and selling B2B tech and manufacturing products to niche audiences is challenging. That’s why we needed an agency partner that understands B2B branding, positioning, and lead generation.

Are there any areas for improvement or something they could have done differently?

We thoroughly enjoyed working with Linda and her team at Millennium and are greatly looking forward to our next project together.