Miela

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of On Top Strategy

Describe what your company does in a single sentence.

We partner with high-growth startups to accelerate their growth through strategic PR, positioning, and content. In addition to communications support, we also offer website and app development to help startups scale their presence and deliver exceptional product experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Miela to accomplish?

• We needed to launch creator‑led campaigns that would resonate with gaming audiences, drive measurable acquisition (FTDs, GGR, retention), and establish our brand in new markets. Our challenge was finding an agency that understood both gaming culture and performance marketing.

SOLUTION

How did you find Miela?

• Online Search
• Referral

Why did you select Miela over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Miela were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included campaign strategy, creator selection, content production, paid amplification of top‑performing clips, and real‑time reporting through Envisioner. Miela also provided optimization during live campaigns, ensuring performance goals were met while building brand equity inside creator communities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved strong acquisition metrics, including higher FTDs and improved retention rates. Campaigns generated authentic engagement, and our brand gained credibility within gaming communities. The reporting dashboards gave us transparency and confidence in ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Miela managed the campaigns with agility and professionalism. Communication was consistent, with weekly updates and performance reviews. They were responsive to feedback, adapted quickly to market dynamics, and optimized campaigns in real time.

What was your primary form of communication with Miela?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to merge cultural relevance with measurable performance was impressive. They didn’t just run campaigns — they built authentic activations that resonated with audiences while hitting acquisition targets.

Are there any areas for improvement or something Miela could have done differently?

Overall, we had an excellent experience working with Miela.