Miela is a gaming and iGaming influencer marketing agency founded by former professional esports players. We build creator-led campaigns that drive measurable performance and build brands at the same time. We call it brandformance.
We run campaigns end to end: creator selection from a vetted network of 500+ active streamers and KOLs, campaign strategy, content production, paid amplification of top-performing clips, and reporting across Twitch, YouTube, TikTok, Instagram, X and Kick. Native teams across 20+ countries in Latin America, Europe and Asia adapt every campaign to the culture and dynamics of each market.
Influencer and creator marketing is at the heart of our expertise. We connect brands with relevant creators and communities, developing activations that feel authentic while giving brands the scale and structure to hit their targets. Our team's background inside competitive gaming lets us speak to gaming and betting audiences in a way that feels natural.
Performance guides every stage of our work. Through Envisioner, our campaign intelligence platform, clients track results in real time: player acquisition, FTDs, GGR, retention and LTV, with optimization decisions made while campaigns are live, not after they end. Every campaign also builds positioning and brand equity inside creator communities, compounding value beyond the final report.
Miela partners with brands launching games, entering new markets or scaling user acquisition in competitive industries.
We believe the best campaigns combine cultural relevance, creative ambition and measurable performance.
"What impresses us most is their rare combination of deep technical expertise, marketing strategy, and fast execution."
Oct 1, 2026
Regional Manager, SubmitApp Technologies Inc.
Punjkaran Akash
Verified
Education
Mohali, India
11-50 Employees
Online Review
Verified
Miela managed an edtech company's PPC efforts on Meta and Microsoft Bing. The team set up and optimized full-funnel Meta ad campaigns and managed Bing Ads to capture high-intent search traffic.
Miela's work generated a 60% increase in qualified leads and reduced the cost per lead by 35%. The team improved lead quality and conversion rates for the client, increased visibility and click-through rates on high-intent keywords. Moreover, Miela delivered weekly reports with actionable insights.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Regional Manager, SubmitApp Technologies Inc. of SubmitApp
Describe what your company does in a single sentence.
We are an oveseas edtech platform .
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
Enhance our network
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Good value for cost
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired miela, to help us scale our paid advertising efforts on Meta (Facebook & Instagram) Ads and Microsoft Bing Ads. Scope of work & key deliverables: Setup and optimization of full-funnel Meta ad campaigns targeting both cold and warm audiences Launch and management of Bing Ads to capture high-intent search traffic Creative testing and ad copywriting to maximize engagement and conversions Conversion tracking and performance monitoring with weekly optimization reports Strategic scaling while maintaining low cost-per-lead and high ROAS The results were beyond impressive. In less than 6 weeks, we saw: ✅ Over 60% increase in qualified leads ✅ Cost per lead dropped by 35% ✅ Higher conversion rates across our landing pages Ishant brought a sharp, data-driven approach and was extremely responsive throughout the project.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Generated a 60% increase in qualified leads within the first six weeks across Google, Meta, and Bing Ads Reduced overall cost per lead by 35% through continuous A/B testing and campaign optimization Improved lead quality and conversion rates by refining audience targeting and ad creatives Increased visibility and click-through rates on high-intent keywords across all platforms Delivered weekly reports with actionable insights, allowing us to scale campaigns efficiently Strengthened our inbound pipeline with more consistent and sales-ready leads
Describe their project management. Did they deliver items on time? How did they respond to your needs?
the team, demonstrated exceptional project management throughout the engagement. Every deliverable—whether it was launching a new Google Ads campaign, optimizing Meta Ads audiences, or refining Bing Ads keywords—was completed on time and with full transparency. He maintained regular communication and was quick to adapt based on our feedback and business goals.
What was your primary form of communication with Miela?
Email or Messaging App
What did you find most impressive or unique about this company?
What impresses us most is their rare combination of deep technical expertise, marketing strategy, and fast execution.
Are there any areas for improvement or something Miela could have done differently?
not for now
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Shore Excursions Company
Content MarketingPerformance Marketing
Confidential
July 2025 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I'm impressed with their combination of deep expertise and the ability to deliver consistently."
Sep 29, 2026
VP of Marketing, Shore Excursions Group
Jeff Cohen
Other industries
Plantation, Florida
11-50 Employees
Online Review
Miela provided digital marketing services for a shore excursions company. The team managed the client's PPC and SEO campaigns to generate bookings and optimize conversions.
Since partnering with Miela, the client saw a significant increase in revenue and profitability. The team was highly responsive and delivered work on time. Their deep expertise and collaborative approach were hallmarks of their work.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP, Marketing, Shore Excursions Group of Shore Excursions Group
Describe what your company does in a single sentence.
Shore Excursions Group is the largest independent shore excursions provider for cruise travelers looking for tours and activities to do on shore, in each destination they visit on their cruise vacation.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
Paid Digital Advertising - Generate incremental excursion bookings/purchases on our website
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
Describe the scope of work in detail. Please include a summary of key deliverables.
We've implemented a comprehensive digital marketing program with the MILEA team for our eCommerce brand over the past several years, designed to generate excursion bookings from our target audience of cruise travelers, optimize our site to drive qualified search traffic, and optimize conversion from visitors to our website.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Revenue and more importantly profitability, has grown tremendously since our partnership with the MIELA team. As an example withing our paid digital ad campaign, profitability has increased 73% year to date (vs our benchmark data pre-pandemic. Within our SEO campaign, revenue has increased 82% year to date (vs our benchmark data pre-pandemic).
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Having worked on the 'client' side (big corporate, small start-up and mid-sized companies) and 'agency' side (traditional ad agency, digital agency, marketing consultancy and more) over a long career in marketing, in my experience it's difficult to find an agency partner that consistently delivers like MIELA
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I'm impressed with their combination of deep expertise and the ability to deliver consistently - I also appreciate the collaborative nature of the relationship when we meet to discuss campaign performance, review and understand data, and make decisions to continually improve our results towards our overall marketing & business objectives - in our case to generate more website purchases, with focus on efficiency and profitability.
Are there any areas for improvement or something Miela could have done differently?
NO
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Influencer Marketing for Personal Care Products Co
"They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed."
Sep 28, 2026
Personal Care Product Manufacturing, evolvetogether
Crisanta Della Rosa
Manufacturing
West Hollywood, California
11-50 Employees
Online Review
Miela ran an influencer marketing program for a personal care product manufacturer. The team recruited influencers and negotiated campaigns on the client's behalf.
Miela provided the client with ROI data and engagement reports, enabling them to track the success of each campaign. The team was attentive, quickly responding to the client's queries. Moreover, they were detail-oriented and seamlessly integrated with the client's team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Personal Care Product Manufacturing of evolvetogether
Describe what your company does in a single sentence.
8 billion of us share this one beautiful world and when we evolve together, all our small actions can add up to a lot of good. That’s why we make beautiful, high-performing daily essentials in the home, personal care, and wellness categories to take care of people and the planet — and stamp each one with global coordinates as a reminder that we’re all connected no matter our race, gender, religion, or where we live.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
We partnered with them to run an influencer marketing program.
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
Good value for cost
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Miela, recruits, and negotiates influencer campaigns on our behalf. We share our objectives, expectations, and the type of influencers we want to target for campaigns. We normally work with Instagram, TikTok, and YouTube influencers. Their team then comes up with a strategy. After we agree on it, they execute the strategy.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Miela supplies us with ROI data and engagement reports on all of the influencers, so we’re able to track the general success of each campaign. Their team normally recruits between 30–40 influencers for each campaign.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We use Slack, Google Sheets, and Google Slides to communicate. We also have a biweekly meeting with them. They have a proprietary reporting tool, and we have an account in it.
What was your primary form of communication with Miela?
Virtual Meeting
What did you find most impressive or unique about this company?
They’re attentive, so their team quickly responds to us. Power Digital’s also detail-oriented and feels like an extension of our team. They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed.
Are there any areas for improvement or something Miela could have done differently?
not now
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Content Marketing & Comms for Semiconductor Testing Tech Co
Content Marketing
$50,000 to $199,999
July 2025 - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They take the hard work off our plate, allowing us to focus on other priorities."
Sep 24, 2026
Sr Mktg Comms, Advantest America Inc., profection
Nadine Schill
Other industries
San Jose, California
1,001-5,000 Employees
Online Review
Miela provided ongoing marketing and communications support for a semiconductor testing technology company. The team's covered content creation, social media management, website maintenance, and more.
Miela consistently published high-quality blog content and managed the client's LinkedIn page, maintaining a professional online presence and engaging with the audience. The team also provided reliable website updates and reduced the client's internal workload.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Sr Marketing Communications Expert, Advantest America Inc. of profection
Describe what your company does in a single sentence.
Advantest specializes and leads in semiconductor and component testing technology in the semiconductor industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
Provide expert marketing and communications support for the business.
SOLUTION
How did you find Miela?
Online Search
Clutch Site
Why did you select Miela over others?
Pricing fit our budget
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Brafton provides ongoing marketing and communications support for us, acting as our external marketing expert. Their work covers content creation, social media management, website maintenance, and other marketing and communication assets as needed. Key deliverables include: Content creation Social media management Website maintenance Marketing assets Strategic guidance
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Consistent publication of high-quality blog content, increasing informaiton available to readers. Regular and timely management of the LinkedIn page, maintaining professional online presence and engagement with our audience. Reliable website updates and maintenance, ensuring website is secure and functional. Reduction in internal workload for marketing and communications, allowing staff to focus on other priorities. Support for strategic marketing initiatives, ensuring content aligns with the organisational goals and messaging.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Grow our YouTube Channel Grow our Advantest Talks Semi Podcast Channel Build a creative social content engine to engage an engineering audience and establish Advantest as a thought-leader in the semiconductor industry via our YouTube Channel.
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stands out most about Milela is their ability to consistently handle all aspects of marketing and communications with professionalism and expertise. They take the hard work off our plate, allowing us to focus on other priorities, while always delivering high-quality content and guidance. Their reliability, responsiveness, and deep understanding of our needs make them a truly valuable partner.
Are there any areas for improvement or something Miela could have done differently?
nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Performance Marketing Services for PR & Marketing Agency
Content MarketingPerformance Marketing
$10,000 to $49,999
Apr. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their ability to merge cultural relevance with measurable performance was impressive."
Sep 10, 2026
Founder & CEO, On Top Strategy
Kamila Khasanova
Media
New York City, New York
1-10 Employees
Online Review
Miela has developed and executed a campaign for a PR and marketing agency. The team has created the strategy, selected creators, produced content, amplified clips, and provided real-time reporting.
The client is pleased with Miela's work, which has helped them achieve strong acquisition metrics, generate authentic engagement, and gain credibility in gaming communities. Miela's team manages the project with agility and professionalism, providing consistent communication and weekly updates.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder and CEO of On Top Strategy
Describe what your company does in a single sentence.
We partner with high-growth startups to accelerate their growth through strategic PR, positioning, and content. In addition to communications support, we also offer website and app development to help startups scale their presence and deliver exceptional product experiences.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Miela to accomplish?
We needed to launch creator‑led campaigns that would resonate with gaming audiences, drive measurable acquisition (FTDs, GGR, retention), and establish our brand in new markets. Our challenge was finding an agency that understood both gaming culture and performance marketing.
SOLUTION
How did you find Miela?
Online Search
Referral
Why did you select Miela over others?
Pricing fit our budget
Great culture fit
Company values aligned
How many teammates from Miela were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project included campaign strategy, creator selection, content production, paid amplification of top‑performing clips, and real‑time reporting through Envisioner. Miela also provided optimization during live campaigns, ensuring performance goals were met while building brand equity inside creator communities.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We achieved strong acquisition metrics, including higher FTDs and improved retention rates. Campaigns generated authentic engagement, and our brand gained credibility within gaming communities. The reporting dashboards gave us transparency and confidence in ROI.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Miela managed the campaigns with agility and professionalism. Communication was consistent, with weekly updates and performance reviews. They were responsive to feedback, adapted quickly to market dynamics, and optimized campaigns in real time.
What was your primary form of communication with Miela?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their ability to merge cultural relevance with measurable performance was impressive. They didn’t just run campaigns — they built authentic activations that resonated with audiences while hitting acquisition targets.
Are there any areas for improvement or something Miela could have done differently?
Overall, we had an excellent experience working with Miela.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
5 Reviews
Our Story
Miela was founded in 2023 by former professional esports players, including two LATAM South champions. We are gaming people who became marketers.
We build creator campaigns that perform and build brands at once. We call it brandformance: real users, FTDs, retention and LTV, plus brand equity that outlasts each campaign.
500+ vetted creators across Twitch, YouTube, TikTok, Instagram, X and Kick, with native teams in Latin America.
Meet the Team
Nicolas SanchezChief Marketing Officer
Chief Marketing Officer at Miela. Over a decade in marketing and esports. Former Marketing Manager for LATAM champion esports teams and tech multinationals. Expert in brand strategy, content marketing, and market expansion.
Felipe PastenesCEO
Founder & CEO of Miela. Expert in performance marketing, creator strategy, and gaming industry business development.
Hande KorkmazInfluencer Manager
Former FPS streamer and Fenerbahçe Esports creator with 5+ years in gaming and esports. At Miela, she manages influencer partnerships across EMEA, NA, and APAC, combining creator insight with global campaign expertise.
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