Middle Fork Films

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of American Patio Covers

Describe what your company does in a single sentence.

We make architectural acrylic patio covers that fit any single-story or multi-story space. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Fork Films to accomplish?

We hired Giovanni to document our past installations for multiple jobsites. Requesting 15-second, 30-second, and 1-minute long videos to use in various advertisements and social media postings.

SOLUTION

How did you find Middle Fork Films?

Upwork

Why did you select Middle Fork Films over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Middle Fork Films were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Giovanni provided us with various 15-second, 30-second, and 1-minute long videos. Full filming, editing, and photography services for 3+ job sites. These were to be used for social media posts and various advertisements. He completed beautiful work for us in a timely manner and allowed us 2 additional edits to ensure we were happy with the finished product.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received 2 deliverables per project with 2 rounds of additional edits. This allowed us the ability to stockpile video content to use in upcoming Meta, LinkedIn, Google advertisements, and TV-streaming commercials. Which generally perform better via advertisements than without video content. His footage helped us demonstrate the beauty and functionality of our products. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Giovanni demonstrated great professionalism and knowledge of his craft with our company. He gave strong creative direction in terms of video content, which was a skill we were lacking on our own. His deliverables were always on time and he was a pleasure to work with in answering any questions/concerns we had. 

What was your primary form of communication with Middle Fork Films?

Email or Messaging App

What did you find most impressive or unique about this company?

Giovanni has great knowledge in film and an eye on where/when to insert text and call to action in a chronological and logical order. His knowledge of his craft allowed us to take a more hands-off approach to these projects; which was ideal as we knew very little about the filming/editing process. 

Are there any areas for improvement or something Middle Fork Films could have done differently?

No. Giovanni did great work for our company and I would refer him to others. 

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Yo Marketing Agency

Describe what your company does in a single sentence.

Yo Marketing is a results-driven B2B marketing consultancy with a proven track record of accelerating sales, enhancing brand visibility, and driving digital engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Fork Films to accomplish?

• Capture footage and edit a demo video to show how ground truth data is collected
• Show how the data is used to train out bias and train in computer vision and natural language processing within AI applications

SOLUTION

How did you find Middle Fork Films?

Online Search

Why did you select Middle Fork Films over others?

• Close to my geographic location
• Great culture fit

How many teammates from Middle Fork Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The team recorded footage in the lab for a full day. 
• They set up different scenarios that we required to capture both inside the building and some exterior footage. 
• They edited an amazing video that the Qualites teams are using to demonstrate the futuristic way ground truth data is collected and used to train out bias and train in computer vision and natural language processing within AI applications.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got the video we needed with a very high production value, and it has influenced prospects to speak with the sales team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Middle Fork team is super easy to work with and very responsive to timelines and urgent requests (and very last minute changes!). 

What was your primary form of communication with Middle Fork Films?

Email or Messaging App

What did you find most impressive or unique about this company?

Getting a high-quality video is easy when you have a team like Middle Fork Films that knows what they're doing.

Are there any areas for improvement or something Middle Fork Films could have done differently?

We are very happy with the video and are already planning the next projects with them.

BACKGROUND

Please describe your company and position.

I am the CEO of Pivot North Consulting Group

Describe what your company does in a single sentence.

We develop, launch and scale CPG food products based on popular restaurant menu concepts.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Fork Films to accomplish?

• Create video content for advertising.
• Create video for social media content.

SOLUTION

How did you find Middle Fork Films?

Referral

Why did you select Middle Fork Films over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Middle Fork Films were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have retained Middle Fork Films on multiple occasions for in-studio production for content related to new product launches. They have also edited this content for multiple uses, both for advertising and social media applications.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The output was of very high quality and exceeded our expectations.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all deliverables were on-time and within the timeframe promised.  

What was your primary form of communication with Middle Fork Films?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Middle Fork Films is creative and provides great feedback and ideas on how they can help us achieve our objectives.

Are there any areas for improvement or something Middle Fork Films could have done differently?

No - they are my go-to source for all videography needs.  I'm happy to travel from Scottsdale to Seattle to work with their team because they do such a great job.  

BACKGROUND

Please describe your company and position.

I am the West Coast Business Development Director of a construction company 

Describe what your company does in a single sentence.

We design, manufacture, install, commission, maintain and service best-of-breed automated parking solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Middle Fork Films to accomplish?

• Familiarize people with our Automated Parking
• Training Videos
• Marketing

SOLUTION

How did you find Middle Fork Films?

Online Search

Why did you select Middle Fork Films over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Middle Fork Films were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Shoot video on site adding drone footage, edit, add music and narration as needed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Greater awareness of us and system training videos

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Gio is very responsive 

What was your primary form of communication with Middle Fork Films?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very easy to work with. They were friendly, price-competitive, and creative

Are there any areas for improvement or something Middle Fork Films could have done differently?

Not that I can think of