MHA Consulting

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager of Steren

Describe what your company does in a single sentence.

Technology and Electronics Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MHA Consulting to accomplish?

• Performance Marketing ROAS
• E-Commerce Conversion Rate Optimization
• Digital marketing Strategic Budget Allocation

SOLUTION

How did you find MHA Consulting?

Referral

Why did you select MHA Consulting over others?

• Pricing fit our budget
• Referred to me

How many teammates from MHA Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly consultancy with focus on the main KPIs optimization through, follow up of previous platform adjustments, buget allocation and campaign/Ad optimization according to goals and to date campaign performance in order to meet conversion and revenue monthly goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Optimal ROAS levels

Successful year over year revenue levels

Optimal digital performance channels development

Controlled KPI definition and accomplishment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always focused on follow up and new strategic optimization approach for performance efforts, proficient on bringing proper solutions and suggestions for digital platforms, documentation and best practices that proactively responded to our company's needs.

What was your primary form of communication with MHA Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

The fact that they're never afraid of trying new stuff, new plaforms, solutions, experiece new creative ideas and aways up for bigger challenges. If they do not know the answer, they always come back soon with a new creative one.

Are there any areas for improvement or something MHA Consulting could have done differently?

Just finish all needed certifications from Meta, TikTok and Google so they can offer an upgraded access to technical support for partners. That would certainly impove our experience as MHA clients.

BACKGROUND

Please describe your company and position.

I am the COO of Viceversa

Describe what your company does in a single sentence.

Viceversa Original is a Mexican footwear brand that specializes in creating high-quality, stylish shoes for both men and women. The company was founded by a group of friends who aimed to bridge the gap between quality and affordability in the Mexican footwear market13. Viceversa focuses on innovation and uses the best materials available in Mexico to craft its products, which include a wide range of styles such as Brogue shoes, Monk Strap shoes, Chelsea boots, and Chukkas12.

OPPORTUNITY / CHALLENGE

• What specific goals or objectives did you hire MHA Consulting to accomplish?
• increase ROAS
• Decrease CPA
• Increase Sales

SOLUTION

How did you find MHA Consulting?

• Online Search
• Referral

Why did you select MHA Consulting over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MHA Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Build a Robust E-Commerce Platform

• Optimize Website: Ensure the website is mobile-friendly, fast, and easy to navigate. Highlight product categories like Brogue shoes, Chelsea boots, etc.
• Seamless Checkout: Implement multiple payment options and a smooth checkout process to reduce cart abandonment.
• Localized Content: Offer content in Spanish and English to cater to diverse audiences.

2. Leverage Social Media Marketing

• Content Strategy: Share high-quality images, videos, and behind-the-scenes content of shoe craftsmanship on Instagram, Facebook, and TikTok.
• Branded Hashtags: Create a unique hashtag (e.g., #ViceversaStyle) to encourage user-generated content3.
• Influencer Collaborations: Partner with local influencers or celebrities to promote limited-edition collections or new launches3.
• Engagement Campaigns: Run polls, contests, and giveaways to boost interaction.

3. Implement Paid Advertising

• Social Media Ads: Use targeted ads on platforms like Instagram and Facebook to reach style-conscious consumers.
• Search Engine Marketing (SEM): Bid on keywords like "handcrafted Mexican shoes" or "affordable luxury footwear."
• Retargeting Campaigns: Show ads to users who visited the website but didn’t make a purchase.

4. Focus on Email & SMS Marketing

• Email Campaigns: Send personalized emails for new arrivals, discounts, and abandoned carts.
• SMS Alerts: Notify customers about flash sales or exclusive offers to drive urgency5.

5. Highlight Sustainability & Craftsmanship

• Emphasize the use of high-quality Mexican materials in marketing campaigns to appeal to eco-conscious consumers3.
• Share stories about artisans involved in crafting the shoes.

6. Collaborate with Revenue-Based Financing Partners

• If scaling up requires additional capital for marketing or inventory expansion, consider partnering with platforms like Viceversa Growth Platform for flexible funding options2.

7. Use Analytics for Continuous Improvement

• Track website traffic, ad performance, and conversion rates using tools like Google Analytics.
• Use insights from customer behavior to refine marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Traffic:

• Unique Visitors: The number of new visitors to the website.
• Page Views: The total number of pages viewed by visitors.
• Bounce Rate: The percentage of visitors who leave the site without taking further action.

Social Media Engagement:

• Followers Growth Rate: The rate at which followers are increasing on platforms like Instagram and Facebook.
• Engagement Rate: Likes, comments, shares per post.
• Hashtag Performance: The reach and engagement generated by branded hashtags.

Conversion Rates:

• Sales Conversion Rate: The percentage of website visitors who make a purchase.
• Checkout Completion Rate: The percentage of users who complete the checkout process after adding items to their cart.

Customer Retention:

• Repeat Purchase Rate: The percentage of customers who make repeat purchases.
• Customer Satisfaction: Measured through surveys or reviews.

Email & SMS Marketing:

• Open Rates: The percentage of email recipients who open the email.
• Click-Through Rates (CTR): The percentage of recipients who click on links within the email.
• Conversion from Email/SMS Campaigns: The number of sales generated from email or SMS campaigns.

Paid Advertising Performance:

• Return on Ad Spend (ROAS): The revenue generated by ad campaigns compared to their cost.
• Cost Per Acquisition (CPA): The cost of acquiring one customer through advertising.
• Click-Through Rate (CTR): The percentage of users who click on ads after seeing them.

Customer Reviews and Ratings:

• Average Rating: The overall rating of products based on customer reviews.
• Review Volume: The number of reviews received over a certain period.

By monitoring these KPIs, Viceversa Original can assess the effectiveness of its digital strategy and make data-driven decisions to improve performance across different channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As for responding to needs, Viceversa Original was incredibly attentive and responsive. They listened intently to every request, addressing each concern with a personal touch that made you feel valued and understood. Their customer service was warm, friendly, and always available to help, whether it was answering questions or providing updates on orders.

The way they managed projects was seamless, with clear communication at every stage. They kept you informed about the status of your order, from production to shipping, making the entire process feel transparent and trustworthy. Their dedication to customer satisfaction was evident in every interaction, leaving you with a sense of joy and fulfillment.

What was your primary form of communication with MHA Consulting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of MHA Consulting is their meticulous attention to detail. From the initial stages of project planning to the final delivery, they consistently demonstrated a deep commitment to ensuring every element was carefully considered and executed. This attention to detail not only reflected in the quality of their products but also in the way they communicated with us throughout the process.

Are there any areas for improvement or something MHA Consulting could have done differently?

I would love for them to have more services ! 

BACKGROUND

Please describe your company and position.

I am the CEO of Padeleros

Describe what your company does in a single sentence.

We sell padel tennis products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MHA Consulting to accomplish?

• Increase Web Business Sales

SOLUTION

How did you find MHA Consulting?

Referral

Why did you select MHA Consulting over others?

• Great culture fit
• Referred to me
• Abilities of MHA's CEO

How many teammates from MHA Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Be our complete solution for digital marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We boosted our online sales 5x

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I think this is the most valuable thing from MHA vs. other options I have explored. They do a lot more Project Management than an average digital marketing agency in Mexico, so they push us a lot to do everything that is in our side to have a succesfull online business.

What was your primary form of communication with MHA Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their project management and the level of their knowledge around digital sales.

Are there any areas for improvement or something MHA Consulting could have done differently?

Nothing in particular.

BACKGROUND

Please describe your company and position.

I am the CEO of VACVUC

Describe what your company does in a single sentence.

E commerce 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MHA Consulting to accomplish?

• Increase sales with marketing

SOLUTION

How did you find MHA Consulting?

• Referral
• Other

Why did you select MHA Consulting over others?

• High ratings
• Good value for cost

How many teammates from MHA Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The MHA team has helped us in various ways, from generating new business leads to facilitating repurchase opportunities with existing customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New leads generated and increased sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response is excellent; we always receive an answer from them regardless of the day or time we reach out. They are very attentive to our team.

What was your primary form of communication with MHA Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

The personalized attention to our account makes us feel valued; they don't treat us as just "another company in their portfolio"

Are there any areas for improvement or something MHA Consulting could have done differently?

None that I can think of 

BACKGROUND

Please describe your company and position.

I am an executive at Conexión Legal

Describe what your company does in a single sentence.

Joint advertising service for Workers compensation and personal injury attorneys 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MHA Consulting to accomplish?

• Increase our market share
• Improve our brand recognition
• Optimize our advertising spending

SOLUTION

How did you find MHA Consulting?

Referral

Why did you select MHA Consulting over others?

• Great culture fit
• Company values aligned

How many teammates from MHA Consulting were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly meeting to plan and review results

continuous support on campaign development and new strategies 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better results over time, better CPC and higher conversion rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, and good results 

What was your primary form of communication with MHA Consulting?

Virtual Meeting

What did you find most impressive or unique about this company?

They are data-driven, formal, aggressive in their approach, and reliable

Are there any areas for improvement or something MHA Consulting could have done differently?

None come to mind