MGN events

BACKGROUND

Introduce your business and what you do there.

Head of Brand Experience at a global beauty brand

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with MGN events?

We needed help with brand activations and roadshows around the UK and Europe.

SOLUTION

What was the scope of their involvement?

MGN events helped us deliver the roadshow from start to finish, including location sourcing, event production, brand ambassadors, and full project management. Our team created the concept, and MGN events refined it to make it a workable solution. Then, they got to work with full project management and event production for the entire roadshow. The team was responsible for set and scenic design, logistics, and staffing.

What was the team composition?

We worked with 2–5 members of MGN events’ team.

How did you come to work with MGN events?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, and offered good value for the cost.

What is the status of this engagement?

We worked together between March 2026–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The roadshow was hugely successful, having over 7,000 visits across four locations. We also saw success in social media mentions, account engagement, and visitors to the activation and samples handed out. We had approximately 3,250 visitors, 2,800+ samples distributed, 1,950+ direct brand interactions, 1.2 million+ social media impressions, a 4.8% social media engagement rate, 57,600+ social media engagements, and 350+ user-generated social posts and stories.

How did MGN events perform from a project management standpoint?

MGN events’ project management was excellent. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

MGN events’ team had a can-do attitude and was really flexible. They came up with solutions to problems, were easy to work with, and felt like an extension of our team.

Are there any areas they could improve?

We wish they had made us more aware of some of the changes we were asking for that would have a bigger commercial impact on the budget. The advice that some of the changes we wanted to make would come at a higher cost came a little later than we would have liked. In hindsight, we should have asked that question, but we would have liked MGN events to have given us a heads-up that this would have a material impact on the budget earlier.