Memory Squared

BACKGROUND

Please describe your company and position.

I am an Executive at Palm House Data

Describe what your company does in a single sentence.

We develop innovative AI-driven tools designed to enhance and personalise the travel planning experience for consumers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• clarify the product structure
• create a compelling user experience
• develop an intuitive interface for both web and mobile platforms that would appeal to our target users

SOLUTION

How did you find Memory Squared?

Referral

Why did you select Memory Squared over others?

Referred to me

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Initial product idea workshops and strategy sessions. 
• UX/UI design for both web and mobile platforms, including wireframes, high-fidelity prototypes, and user flow diagrams.
• User persona development and user journey mapping.
• Implementation of feedback loops and user testing to refine designs.
• Final design specifications and style guides for development handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes included a significant increase in user engagement in initial tests, and highly positive feedback on the usability and aesthetics of the interface. These results surpassed our initial expectations and benchmarks. The customers are pleased with the platform onboarding structure designed by Memory Squared and are positively reacting to the general product’s usefulness, considering it easy to understand and plan their travel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Memory Squared exhibited exceptional project management skills. They consistently met deadlines and were highly responsive to our needs, making adjustments to the project scope dynamically based on ongoing feedback and testing results.

The project was first discussed in the virtual workshops, where we decided on the changes, started to create a draft of the design, and created the roadmap of changes, considering our schedule and the amount of time needed to develop them. We talked about the product structure, and the Memory Squared team beautifully mixed our suggestions with their experience in this branch, creating a personalised look that reached our expectations. Another workshop was completely dedicated to user journey mapping, in which we heavily trusted the Memory Squared team’s familiarity with modern trends and strategies to make the process clean and smooth for our potential customers.

Then, we cooperated with Memory Squared on the designs itself. The possibility of seeing real-time changes in Figma helped with the coordination, as we didn’t have to wait for the designers to send us their work – we could always open the tab and see them but also leave our real-time comments concerning the changes. The web platform and mobile versions were designed simultaneously, so we could see the differences between them and the impact of the changes. This level of collaboration ensured that our vision was accurately translated into a functional and visually appealing product.

Then we went into the testing stage, in which we also participated. Our employees were also able to test the app on the web and on mobile and leave their own impressions. This gave us a real connection with our work and a mutual understanding between our point of view and the designers’ point of view. We cooperated during the testing stage on perfecting the design and made minor changes to the user journey, as our employees found some features not ideal. The iterative process of testing and feedback was invaluable, as it allowed us to refine the product continuously and address any issues promptly.

Overall, the cooperation was pleasant, as we were able to reach a compromise between our vision and the technical ability to reach it. The collaboration with Memory Squared not only resulted in a successful project but also gave us good perspectives regarding further product development. Their expertise and adaptability were crucial in navigating the complexities of the project, ensuring that our goals were met efficiently. We hope the project will prove its value on the market, and then we look forward to future collaborations with the Mamory Squared team.

What was your primary form of communication with Memory Squared?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect of Memory Squared was their creative approach to problem-solving and their commitment to truly understanding our vision. Their ability to transform complex technical requirements into user-friendly designs was remarkable, as was their willingness to go the extra mile with innovative prototyping. They consistently demonstrated a deep understanding of our needs and objectives, providing solutions that were not only functional but also aesthetically pleasing. Their dedication to excellence was evident in every step of the process, and their proactive communication ensured that we were always aligned. Memory Squared’s team showed exceptional attention to detail, making the collaboration both productive and enjoyable.

Are there any areas for improvement or something Memory Squared could have done differently?

While their overall performance was outstanding, an area for improvement could be in offering more varied options in the early design phases to explore a broader range of creative directions before settling on the final approach, but as we put them under time pressure regarding final results limiting the time spent on early-stage explorations turned out a good strategy.

BACKGROUND

Please describe your company and position.

 I am the Head of Product of a data analytics center.

Describe what your company does in a single sentence.

Provides self-service data insights and analytics for business services through an online platform/subscription.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• Revamp the design of data tools and charts to be more modern and professional
• Improve UI/UX to make it more user-friendly
• Redesign to be in line with company brand guidelines

SOLUTION

How did you find Memory Squared?

• Referral
• Clutch Site

Why did you select Memory Squared over others?

• High ratings
• Referred to me
• Familiarity with High Charts

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned Memory Squared to redesign existing data tools and analytics workbook templates. The goal was to give the products a facelift to look more modern and professional and, at the same time, improve the user experience. All designs were delivered through Figma.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Interactive prototypes were shared with us through Figma. Our team conducted an in-depth review to ensure the designs aligned with our branding and incorporated all the essential functionalities and intricacies of our data tools. Data Visualization was also a big aspect of this project. The charts underwent a redesign process to look more visually appealing while effectively conveying key data insights.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Memory Squared is very prompt and professional. We had regular sprint meetings throughout the project, from setting project goals, understanding the data tools and current challenges, keeping us updated on the progress and also applying the feedback given to the designs. They were also very open to different design ideas, and we explored them collaboratively before deciding on the best fit.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were highly impressed by the team's expertise in UI/UX and their technical proficiency. Their professionalism was evident as they invested considerable effort in comprehending our data tools, proposing innovative ideas to tackle challenges, and enhancing user flow and product functionality. They adeptly integrated various ideas and feedback, ensuring the best possible outcome for our project.

Are there any areas for improvement or something Memory Squared could have done differently?

Not at this point in time.

BACKGROUND

Please describe your company and position.

I am the CEO of NextGen Play

Describe what your company does in a single sentence.

We are a UK startup building unique gaming mobile app called NextGen Play

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• Developing new features in a backend layer
• Ensuring that the backend layer of the software is up-to-date and error free
• Identifying, verifying and fixing backend errors

SOLUTION

How did you find Memory Squared?

Other: They reached out to us based on our message in one of the Slack communities

Why did you select Memory Squared over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a verification process, including meeting in person with the Memory Squared team in their office in Krakow. After initial meetings and handover from our previous developer we decided on a scope for maintenance and monitoring. Regarding the development of new features we plan them regularly. During a few months of cooperation they delivered new features as well as supported us in testing and bug fixing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All our backend related needs regarding development and bug fixing are met within deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They take care of the tasks immediately after the request, the delivery times are appropriate. We can always check the progress and timesheet in their time tracking app.

What was your primary form of communication with Memory Squared?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are quick to react and solve every task that we place upon them.

Are there any areas for improvement or something Memory Squared could have done differently?

We don’t see any issues with our cooperation.

BACKGROUND

Please describe your company and position.

I am the CEO of Digiffic.

Describe what your company does in a single sentence.

I am the CEO of the marketing agency, supporting companies from various countries and branches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• consulting concerning UX of e-commerce process in fitness mobile application
• UX/UI design of the custom mobile e-commerce process

SOLUTION

How did you find Memory Squared?

Online Search

Why did you select Memory Squared over others?

they have expertise in a field we were searching for - custom e-commerce processes and mobile apps

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Building a marketing strategy for one of our clients, we noticed great potential in applying custom e-commerce processes to their fitness mobile app. As we needed some support in the area of product design focused on effective e-commerce, we reached several software houses, but it was Memory Squared with whom we decided to work. 

They proposed great product workshops to polish our idea and then consulted and designed a great process which is a base for further testing our marketing strategy hypothesis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have an interactive prototype of the custom e-commerce process, which we use to test our marketing hypothesis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When we first reached Memory Squared, their answer was quick and professional. We’ve decided to hold a meeting with them to explain what we want to achieve. They were not afraid to ask questions but also were happy to share their experience in the e-commerce and mobile apps, so we could understand the complexity of such a project. 

The workshops they provided shed new light on our ideas and impressed our client. We were in constant contact throughout the whole project, discussing details of the application, and the final outcome met our expectations and deadlines.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their super creative approach connected with in-depth technology knowledge.

Are there any areas for improvement or something Memory Squared could have done differently?

We have no objections at this point.

BACKGROUND

Please describe your company and position.

I am the Partner of HomeAlert

Describe what your company does in a single sentence.

HomeAlert is a startup that is developing a web application for house’s technical reviews and technical expert booking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• Designing user friendly UX/UI including custom e-commerce process

SOLUTION

How did you find Memory Squared?

Memory Squared won the public tender for our inquiry

Why did you select Memory Squared over others?

They presented the best offer

How many teammates from Memory Squared were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Firstly we had met for a long meeting, discussing our startup, its funding reason and our vision for its launching and development. We also started to work on the User Flow, which was done in Figma. After the first meeting we were in constant contact with the UX/UI designer, who sent us the first proposals of the web app layouts. 

We decided to launch the second meeting, where we discussed the first two versions and talked about improvements. After the meeting, another two versions were created and after additional changes we decided to stick with one of them which became the basis for the whole app design and prototype.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The complex UX/UI project became a kickstart base for our development and interactive prototype is extremely useful for presentations and marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our mostly used tool was Figma, where we were able to see the models of the User Flow and layouts and address our ideas and changes. We had a strict and short deadline so we only had meetings when it was necessary, which was also good for the project. Our main communication channel was email and they responded to every one of them very quickly and were very open to the suggestions we were making.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in UX/UI for both big and small companies was astonishing and helpful in creating the product we’ve asked for - perfect for our MVP with a lot of space for future development.

Are there any areas for improvement or something Memory Squared could have done differently?

The scope of the project was pretty big, but we hoped to end the work a few days earlier. Even though the deadlines were always met, so it's not a big deal in the eyes of the project.

BACKGROUND

Please describe your company and position.

I am the CEO of GitLive

Describe what your company does in a single sentence.

GitLive helps developers merge faster by avoiding conflicts and encouraging eager and continuous code review directly inside the integrated development environment (IDE).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• UX/UI Redesign Strategy Defined
• UI Design delivered
• We needed a refreshed perspective on how to improve our plugin’s design on both layers - product itself (UX/UI) as well as communication (website design, user onboarding and documentation).

SOLUTION

How did you find Memory Squared?

Other

Why did you select Memory Squared over others?

Referred to me

What was the size of Memory Squared’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First, we had a meeting with both Product and UI Designers as we required a consultation. After initial discussions we decided to work in 3 design sprints focusing on the product itself, and then one more focused on communication as well as website design. Our plugin works in various environments, it was a difficult platform to develop, so we wanted to fully show its potential and all its features; while simultaneously meeting the requirements of the developers.

After the ideation stage, Memory Squared’s team started to work on these areas of UI which we can control developing IDE’s plugin. They recreated the IDE's environment in Figma and got familiar with all the constraints and differences we had to follow on various platforms. After providing some new ideas we selected a few improvements to deploy. Then the design team assisted us in the development stage providing ongoing consulting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• After implementation of Memory Squared’s designs we noticed, based on website analytics as well as support team observations, that the tool became more straightforward and easier to use.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked in two weeks term design sprints with at least one sync meeting every week. We based the UI work on Figma. They were flexible and easy to communicate with.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They are very engaged and put a lot of effort into learning and understanding our specific environment for designing a product. From the beginning of the project they were not only willing to listen to our concerns, but they were also proposing their own ways to solve them and improve the product.

Are there any areas for improvement or something Memory Squared could have done differently?

Nothing special.

BACKGROUND

Please describe your company and position.

I am the CEO of Mindlink Sp. z o.o.

Describe what your company does in a single sentence.

Works in the IT industry in the automotive area

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• Car history and service management app for automotive brand

SOLUTION

How did you find Memory Squared?

Other

Why did you select Memory Squared over others?

Other

What was the size of Memory Squared’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with a Product Discovery process, creating a workflow and building UX/UI models, then creating the beta version of the application, necessary tests and release of the alpha version. We commissioned Memory Squared to create an application for both Android and iOS.

The most important components of the project were the information provider, where the car owner was able to see their vehicles reviews and repairs history, the review module, where the car owner is able to see the validity of their car review and date of their last car check and the map with car servicers authorized by brand. The backend of the web application was written in PHP Laravel, with React.js used as a frontend framework, while the mobile application was written in React Native, optimized for both Android and iOS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Creating a mobile app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Firstly, they established a common workspace platform for product management. We used Productive for that. Memory Squared proposed to work agilely, since they are working with Scrum methodology. They also provided their own experienced Scrum Master, who was managing the two weeks sprints. Codebase was maintained in git repository.

What was your primary form of communication with Memory Squared?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very sensitive to both clients’ and customers’ needs, they are able to emphasize different roles, which helps them with developing functionalities for different receivers of the software. They also have a great amount of humor - it makes everyday working with them interesting.

Are there any areas for improvement or something Memory Squared could have done differently?

We have found some minor issues, while testing the beta version of the application, that could have been spotted during app development, but these weren’t issues big enough to address them in the context of the whole project.

BACKGROUND

Please describe your company and position.

I am the CEO of a furniture concept store.

Describe what your company does in a single sentence.

Brasto is a niche furniture concept store that believes that perfection is hidden within nature. For this unusual business, Memory Squared is providing a unique personalized e-commerce solution that will allow customers to create their own furniture with the best of what the store has to offer - natural materials and love for the environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Memory Squared to accomplish?

• My ideal web application was supposed to help my clients design their own furniture, based on pre-created patterns and uniqueness of natural materials.
• The client should choose their dimensions, color, materials used.
• At the same time I needed the creator application to convert the customer's vision to the technical drawings and in some cases CNC templates, so the customer could receive exactly the same product that they created.

SOLUTION

How did you find Memory Squared?

Referral

Why did you select Memory Squared over others?

• Close to my geographic location
• Pricing first our budget
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Memory Squared provides everything for us, starting from Production Discovery workshops and ending at launching and maintenance of the e-shop. We started with a series of UI/UX meetings, where I presented my vision for the creator and the team started to convert it into a prototype and then into a real, interactive digital product which is now almost released. Developing the functionality of converting the created product onto technical drawings was quite a challenge for both sides.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The project is still in the developing process, but what is created now looks very good. I was impressed by the user flow they created and the visual site of the creator

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They use a project management tool called Productive, as well as we meet systematically to talk about progress and discuss new ideas. It is perfect workflow for me. And my needs growing within project progress. Im impressed about their thoroughness and timeliness.

What was your primary form of communication with Memory Squared?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think they can make everything come true. I already came to them with several ideas for the website creator, but what they already achieved looks even better than what I had in mind.

Are there any areas for improvement or something Memory Squared could have done differently?

At this stage of development I have no complaints or sugestions.

BACKGROUND

Please describe your company and your position there.

I am the CEO of AdForce, a company with more than 10 years of experience in advertising industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Memory Squared, and what were your goals?

In terms of the offer, AdForce provides an extensive group of advertising products from many different suppliers and manufacturers. Also, the buying process is complex - the clients can, depending on product, expect a variety of customization and marking possibilities. The system required a tailor-made solution.

SOLUTION

How did you select this vendor and what were the deciding factors?

In the past we cooperated with the CEO and the Memory Squared team in small projects.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project started with a discovery process. Firstly, we provided to the developers our sales model and process. Secondly, the developers analyzed data formats and product data sources. Based on this, the Memory Squared team constructed a project of solution, which we detailed, taking into account our budget and expected time of implementation.

Through the development period we were working with agile methodology and were constantly engaged in further functionality specification. The project ended with month-long beta tests and training, furtherly productive implementation in the place of our previous service with taking into account the preservation of SEO results.

How many people from the vendor's team worked with you, and what were their positions?

2 Product Designers and a Development team of 3 to 4 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Implemented solutions let us have better control under the sales process, update and further expand our offer and increase conversion to sent inquiries by nearly 50%.

Describe their project management style, including communication tools and timeliness.

The project was carried out in the timeline defined by our deadlines and by sincere description of the development team’s time abilities. We came to agreement with deadlines of every stage and both sides were consequent in holding onto them. Although on the discovery stage a lot of specification details were not described yet, after the first few workshops we planned the timestamps of the project and, thanks to the team's commitment and agile work on both sides, they became the frames of the decisions we made about products.

In terms of tools, we were basing completely on Memory Squared implemented workflow, to which we were quickly introduced - it was a github repository for work progress preview and Productive platform for backlog management and communication.

What did you find most impressive or unique about this company?

The team was actually involved in delivering a valuable solution, and not only a software software in accordance with the established specification. In the process of creating the solution, they often proposed details that went beyond the original scope, which ultimately turned out to be decisive for the success of the platform.

Are there any areas for improvement or something they could have done differently?

In every project of this scale there will be details, that after implementation are assessed as such that could have been done better - but in case of this project these are relatively small details.