Contact Melbourne Social Co
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Melbourne Social Co (MSC) is a social-first creative agency and one of Australia’s go-to partners for social content production. Founded in 2011, MSC works with brands nationally, from fast-growing businesses to established household names, to turn social media into a genuine growth channel.
Our approach is simple: creative drives performance. Platforms like Meta now use AI to handle targeting, so the quality of your content is what decides whether your ads work. That’s why we pair sharp strategy with in-house content production, creating platform-native content that’s designed to stop the scroll and convert.
Our services include:
- Social media strategy
- Content production and shoots (photo, video and short-form)
- Paid social advertising (Meta)
- Social media management and community management
- Creator and influencer partnerships
Our team spans strategy, creative, content production, paid social and partnerships, so clients get everything they need from one agency rather than juggling several. We move fast too: shoots can typically be turned around within one to two weeks, and reactively when the moment calls for it.
Headquartered on Hardware Lane in Melbourne, MSC partners with brands right around Australia.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
10 - 49
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Locations
Melbourne, Australia
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Year founded
Founded 2011
1 Locations
- Melbourne , Australia
Service Lines
- Other Marketing
- 10%
- Advertising
- 5%
- Performance Marketing
- 5%
No Focus Areas have been added yet…
Industries
No Industries have been added yet…
Clients
- Enterprise (>$1B)
- 50%
- Midmarket ($10M - $1B)
- 40%
- Small Business (<$10M)
- 10%
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Our Story
Our team brings strategy, creative and production together under one roof. Strategists, creative directors, content producers, paid social specialists and partnership managers work side by side, so ideas go from brief to finished content without getting lost between agencies. We’ve been doing social since 2011, and many of our team have grown with us for years, including leaders with over a decade at MSC. We’re flexible by design and ambitious by nature. We hold ourselves to a premium standard i
Meet the Team
Shelley FriesenFounder
Shelley Friesen is the Founder and Director of Melbourne Social Co. She grew up in a small town in regional Victoria and started MSC in 2011 with a laptop, a handful of skills and a lot of drive. She went door-to-door with flyers, offering to help lo
What Sets Us Apart
Creative-led performance.
Platforms like Meta now use AI to handle targeting, so the content itself decides whether ads work. That’s where we focus.A proven framework.
Our Attention Architecture™ framework balances always-on relevance, recognisable series and scroll-stopping campaign moments, so brands stay top of mind.Experience.
We’ve been doing social since 2011, making us one of Australia’s longest-running social agencies.Locations (1)
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