McKenzie Partners

BACKGROUND

Introduce your business and what you do there.

I’m the department manager of Jowett Motor Group, a family-owned automotive retail group operating award-winning BMW, MINI, Honda, Geely, and Chery dealerships across Victoria, South Australia, and the ACT, providing sales and service for leading car brands in Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with McKenzie Partners?

We needed help with our digital marketing and creative asset(s) creation.

SOLUTION

What was the scope of their involvement?

McKenzie Partners provides full end-to-end digital marketing services, from conceptualization to execution of our retail campaigns. The team also provides post-reporting and follow-up. The team focuses on Google services and creative work.

What is the team composition?

We work with 2–5 members of McKenzie Partners’ team.

How did you come to work with McKenzie Partners?

Someone referred McKenzie Partners to us. We chose them over other options because they had high ratings, their company values aligned with ours, and they were the best at being at the forefront of all trends.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in October 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

McKenzie Partners has delivered tangible results and leads to our business. The team has improved our digital visibility and exposure for our brands. Specifically, they’ve enhanced our digital footprint for our brands by 200% by implementing their digital strategies. As a result of the increased website traffic, the quality and caliber of leads and conversions have been better.

How did McKenzie Partners perform from a project management standpoint?

McKenzie Partners always delivers on time; they go above and beyond. We communicate via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

The talent they have on their team is impressive, especially Maika (Head of Operations). She is truly the best in the business.

Are there any areas they could improve?

There’s nothing they need to improve.