MCK Agency

BACKGROUND

Please describe your company and position.

I am the UX / IX Design Director of Enegence

Describe what your company does in a single sentence.

We are a consultancy firm made up of a multidisciplinary group of experts in the Wholesale Electricity Market and the natural gas sector that carries out system development activities for the management of energy purchase or sale operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• Develop our requirements for new features and improvements to the SMART system
• Manage our SMART system
• Correct errors in our SMART system

SOLUTION

How did you find MCK Agency?

• Online Search
• Referral

Why did you select MCK Agency over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from MCK Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of improvements, bug fixes, and new features for our SMART system based on our own requirements. Administration of cloud services in GPC. Technical monitoring of database and application resource performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have managed to have a robust, stable and functional system ready to start monetizing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sometimes delivery times are long, but they are adequate for the resources we hired. Overall, MCK has responded satisfactorily to our needs.

What was your primary form of communication with MCK Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The warmth of the attention and professionalism of the advisors assigned to our project is impressive.

Are there any areas for improvement or something MCK Agency could have done differently?

I believe that system performance monitoring needs to be strengthened.

MCK needs to focus more on the application versioning update processes and the DRP plan.

BACKGROUND

Please describe your company and position.

I am the CEO of DICIO

Describe what your company does in a single sentence.

DICIO develops and commercializes biometric identification solutions for the financial services industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• We wanted to make our digital marketing more effective and get better value from our advertising spend. Reaching the right audience and improving the way our campaigns performed were important to us. We also needed a clearer strategy that connected our marketing activities with our wider business goals.

SOLUTION

How did you find MCK Agency?

Online Search

Why did you select MCK Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from MCK Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They support us with digital strategy, PPC, and Amazon advertising. Their work involves looking at how our campaigns are performing, improving targeting, and finding ways to make our advertising more efficient. They also consider our business goals when making recommendations, which helps keep the work focused on more than just campaign numbers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've noticed improvements in the way our advertising is managed and how we approach our marketing budget. The team has helped us become more mindful of campaign performance and where our efforts are best spent. They've also taken some of the day-to-day pressure off our internal team, which has been a big help.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're quick to respond and don't take long to address things when we reach out. I like that they show a real sense of urgency and are willing to get involved when something needs attention. Communication has been easy, and we haven't had to constantly chase them for updates.

What was your primary form of communication with MCK Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What I appreciate most is that they try to understand the business before making recommendations. They're not simply focused on increasing advertising spend; they pay attention to performance and whether we're getting value from what we're investing. That way of thinking has made them a useful partner.

Are there any areas for improvement or something MCK Agency could have done differently?

I don't have anything specific to point out right now. The experience has been good, and we're happy with the support we've received so far.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

A North American logistics and transportation provider offering intermodal transportation, truck brokerage, drayage, warehousing, and other supply chain solutions. We are a 100% employee-owned business and a U.S. EPA SmartWay Transport Partner, with a strong emphasis on reliable customer service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• We wanted to improve the performance of our digital marketing activities and get better returns from our advertising investment. We also needed a clearer way to track our KPIs, manage spending, and ensure our marketing efforts supported our monthly business goals.

SOLUTION

How did you find MCK Agency?

Online Search

Why did you select MCK Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from MCK Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MCK Agency works with us on conversion optimization, digital strategy, and ecommerce marketing. Their involvement includes weekly performance reviews, recommendations on advertising budget allocation, and adjustments to our ads and overall marketing approach. These sessions help us understand what is working, address weaker areas, and make informed decisions based on our monthly targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've maintained good ROAS levels and achieved positive year-over-year revenue performance. Our digital channels have also continued to develop, with clearer KPIs helping us stay focused on the outcomes that matter to the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is proactive with follow-ups and attentive to our needs. They bring suggestions to our weekly discussions rather than simply reporting results, and they're willing to investigate issues before recommending a solution. They also share useful documentation and best practices, which makes the collaboration easier to manage.

What was your primary form of communication with MCK Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to explore different ideas stands out. They're open to trying new platforms and approaches instead of relying on the same methods. When they encounter something unfamiliar, they take the time to research it and return with practical suggestions. I appreciate that they're willing to work through challenges rather than avoid them.

Are there any areas for improvement or something MCK Agency could have done differently?

Completing the remaining Meta, TikTok, and Google certifications would be a worthwhile next step. This could provide the team with additional platform resources and technical support, further strengthening the service they offer.

BACKGROUND

Please describe your company and position.

I am the Former Manager of Dental Engagement of Docbraces

Describe what your company does in a single sentence.

We're a network of orthodontic clinics across Canada and parts of the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• We wanted to improve our marketing performance, get better returns from our advertising efforts, and make smarter decisions about how our budget was being spent. Improving conversion rates and making sure our digital campaigns were contributing to our monthly goals were also important priorities.

SOLUTION

How did you find MCK Agency?

Referral

Why did you select MCK Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MCK Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have weekly consultations with MCK Agency, mainly focused on improving our marketing KPIs. During these sessions, we review previous campaign changes, look at how the campaigns are performing, and discuss where the budget should go. They also help us make adjustments to our ads and overall campaign strategy based on the results we're seeing and the goals we want to reach each month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've been able to maintain good ROAS levels, achieve positive Month-over-Month revenue performance, and develop our digital marketing channels more effectively. The team has also helped us keep our KPIs clearly defined and focused on the results we want to achieve. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One thing I appreciate is that MCK Agency doesn't just wait for us to raise an issue. They follow up regularly, review what's happening with our campaigns, and come back with suggestions on what we could do differently. They're also good at sharing useful documentation and best practices. Whenever something needs attention, they make an effort to find a practical solution.

What was your primary form of communication with MCK Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They're always open to trying something new. It could be a different platform, a new solution, or a creative idea they've been thinking about. They're not afraid to explore options, even when the answer isn't immediately obvious. If they don't know something right away, they take the time to look into it and come back with suggestions. I like that they're willing to take on challenges rather than simply sticking to what they already know.

Are there any areas for improvement or something MCK Agency could have done differently?

I'd like to see the team complete the remaining certifications from Meta, TikTok, and Google. Having those certifications could give them better access to technical support through the platforms' partner programs and make the experience even better for us.

BACKGROUND

Please describe your company and position.

I am the CEO of VACVUC

Describe what your company does in a single sentence.

VACVUC is an eCommerce business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• We wanted to get more value from our website traffic and improve the number of visitors who actually took action. Our main goals were to increase the landing page conversion rate, generate more booked meetings, and attract more qualified traffic while encouraging visitors to spend more time on our website.

SOLUTION

How did you find MCK Agency?

Online Search

Why did you select MCK Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from MCK Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MCK Agency focused on improving our landing page and making it more effective. Before making changes, they took time to understand our business and what we wanted visitors to do when they reached the page. They then rewrote the landing page content, updated the responsive coding, and made some thoughtful color changes to improve the overall experience and encourage more engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest result was the improvement in our landing page conversion rate. Before working with MCK Agency, we were converting around 8% of visitors. After the changes, that figure increased to nearly 40%. That's a significant improvement, and it showed us how much difference the right adjustments to a landing page can make.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was very good throughout the engagement. The team was responsive whenever we had questions or needed something, and they kept us informed as the work progressed. It was easy to get in touch with them, and they were quick to respond.

What was your primary form of communication with MCK Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of conversion rate optimization really stood out. They understood what needed to change and were able to turn those ideas into improvements that produced a clear result. Seeing our conversion rate move from 8% to nearly 40% made the value of their work very clear to us.

Are there any areas for improvement or something MCK Agency could have done differently?

Nothing specific comes to mind. We were happy with the work and the results they delivered.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Denodo Technologies

Describe what your company does in a single sentence.

a software technology company. We provide data management and technology solutions to businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MCK Agency to accomplish?

• We wanted to improve how we manage our paid advertising and make sure our campaigns were reaching the right audience. We also needed a more structured approach to monitoring performance and getting better value from our advertising spend.

SOLUTION

How did you find MCK Agency?

Online Search

Why did you select MCK Agency over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from MCK Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MCK Agency supports us with PPC campaign management, including Google Ads setup, campaign organization, audience targeting, budget management, and performance monitoring. They also review campaign results and identify areas where adjustments could help improve performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main focus has been improving campaign performance and making our advertising spend more effective. Specific results, such as changes in leads, conversions, or return on ad spend, still need to be confirmed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration has involved reviewing campaign performance and discussing possible improvements. More details about communication, reporting, and turnaround times can be added once confirmed.

What was your primary form of communication with MCK Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to managing PPC campaigns and looking for ways to improve performance has been valuable to our work.

Are there any areas for improvement or something MCK Agency could have done differently?

Honestly, nothing comes to mind. MCK Agency has exceeded our expectations in every area, from the initial setup to the ongoing management and communication. We’d happily recommend them to any business looking to grow