maxiphy

BACKGROUND

Please describe your company and position.

I am the Executive of Ossotna

Describe what your company does in a single sentence.

Ossotna is a Lebanese keepsake brand that pairs NFC-enabled physical cards with permanently hosted digital stories, accessible by a tap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire maxiphy to accomplish?

• Design and build the Ossotna brand identity, storefront, and customer portal from the ground up
• Create a seamless purchase-to-story experience connecting a physical NFC card to a permanently hosted digital story
• Develop a scalable e-commerce setup on Shopify with custom checkout logic and add-on management

SOLUTION

How did you find maxiphy?

• Online Search
• Referral

Why did you select maxiphy over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from maxiphy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

maxiphy handled the full design and development of Ossotna from concept to launch. The scope covered brand identity, product UX, and all customer-facing and internal digital systems.

Key deliverables included:

• Brand identity system — name, visual language, typography, color palette, and voice guidelines
• Marketing website on ossotna.com with bilingual (Arabic/English) support and Shopify storefront integration
• Custom 4-step purchase flow with dynamic add-on selection and a Shopify Cart Transform Function for bundle logic
• Customer story portal where buyers write, edit, and publish their digital story via a block-based editor
• NFC-linked reader pages, permanently hosted at unique subdomains, supporting text, photos, carousels, voice notes, and background music
• Internal operations dashboard for order management, story publishing, and NFC card programming
• Physical product design direction for the card, box, and packaging

The project remains ongoing, with a second product (Memories Card) and a self-service setup flow currently in development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ossotna launched and fulfilled 250+ orders within its month year of operation
• 700+ digital stories are live across four languages (English, Arabic, French, Spanish)
• Stories collectively contain 12,062 chapters and 17,261 content blocks
• The storefront, portal, and reader were built and shipped as a functioning end-to-end system from zero
• A second product (Memories Card) reached storefront and upload pipeline completion within the same engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently delivered on scope and timeline. When requirements evolved or new product decisions came up, turnaround was fast and solutions were well-considered. The UX work in particular consistently came in above expectations — decisions were grounded in both design logic and product thinking, not just execution.

What was your primary form of communication with maxiphy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their UX-first approach stands out. Every decision, from the purchase flow to the story editor to the reader experience, was grounded in how the end user would actually interact with it. Design and product thinking came before implementation, which kept the work coherent across a system that spans a storefront, a customer portal, NFC interactions, and a physical product.

Are there any areas for improvement or something maxiphy could have done differently?

Earlier documentation and case study publishing would have been valuable. The quality of work merits more visibility than the agency currently has online, and investing earlier in showcasing completed projects would better reflect what the team is capable of.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at TalenTap, a job matching platform that connects companies worldwide with pre-vetted Lebanese tech talent. We bridge local education and global employment through a curated, human-centered recruitment process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire maxiphy to accomplish for your business?

We needed maxiphy to build our website and application from scratch.

SOLUTION

What was the scope of their involvement?

maxiphy built our website and application from scratch.

What is the team composition?

We worked with 2–5 teammates from maxiphy.

How did you come to work with maxiphy?

Someone referred maxiphy to me. I chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

We spent less than $50,000.

What is the status of this engagement?

We worked together from October 2023–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

maxiphy delivered several measurable outcomes. They delivered on time and on track.

How did maxiphy perform from a project management standpoint?

We primarily communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

maxiphy was professional.

Are there any areas they could improve?

No, there weren’t any.