Mavericks Edge

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a floral design company. We create elegant, handcrafted floral designs for weddings, events, and everyday moments, bringing beauty and meaning to every arrangement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Mavericks Edge?

We hired Mavericks Edge to create an online presence for us through all our marketing channels, including Facebook, Instagram, and Pinterest.

SOLUTION

What was the scope of their involvement?

We engaged Mavericks Edge to develop a cohesive online presence for our floral business across key marketing platforms, including Facebook, Instagram, and Pinterest. Their scope of work included brand-aligned content creation, profile optimization, and a tailored posting strategy to showcase our floral designs and grow audience engagement. The main deliverables were a unified brand aesthetic, a monthly content calendar, and fully set-up and optimized social media profiles.

What is the team composition?

We work with one teammate from Mavericks Edge.

How did you come to work with Mavericks Edge?

I found them through a Google search. I really liked some of the work they did for other companies, and the quality was of the highest standards.

How much have you invested with them?

We’ve spent $1,450.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received three new clients and about 15% higher engagement in the last month.

How did Mavericks Edge perform from a project management standpoint?

Mavericks Edge has had excellent communication from the very start. They use detailed project management methodologies to oversee the project from initiation to closing. All the deliverables have been delivered on time.

What did you find most impressive about them?

I really like how well-researched they are about every single social media post they make. They take the time to understand the company's vision, objectives, and branding to create these posts.

Are there any areas they could improve?

No, there’s nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

We’re a small but growing rental business focused on making things simple, affordable, and reliable. Whether you need gear for events, tools for a project, or just something you don’t want to buy for one-time use, we’re here to help.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavericks Edge to accomplish?

• Website Design
• SEO

SOLUTION

How did you find Mavericks Edge?

Referral

Why did you select Mavericks Edge over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Mavericks Edge were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The project aimed to establish a professional online presence and improve the company’s visibility in search engine results.

Scope of Work:

Website Design:

Designed and developed a responsive, user-friendly website tailored to the client’s brand and services.

Included page layouts for Home, Services, About, Contact, and other relevant sections.

Integrated basic CMS functionality to allow the client to manage content independently.

Ensured mobile optimization, accessibility compliance, and consistent visual design.

Search Engine Optimization (SEO):

Conducted keyword research aligned with the company’s services and local market.

Optimized on-page SEO elements, including meta titles, descriptions, headers, image alt text, and internal linking.

Submitted the site to Google Search Console and Bing Webmaster Tools.

Set up basic analytics tracking for performance monitoring.

Provided guidance on content structure and future blog or landing page strategy.

Key Deliverables:

Fully functional and responsive website

SEO-optimized website structure and content

Directory listings

Keyword strategy and content recommendations

Basic analytics and reporting tools integrated

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website started ranking on the first page for a few key local search terms within the first month. We also saw a noticeable bump in organic traffic and longer time spent on the site. We started getting more inquiries directly through the contact form, which hadn’t happened before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were pretty solid with project management and generally delivered on time. Whenever we had questions or needed changes, they were quick to respond and easy to work with.

What was your primary form of communication with Mavericks Edge?

Virtual Meeting

What did you find most impressive or unique about this company?

What really stood out was their clean, thoughtful design approach. They nailed a look that felt modern without being over the top.

Are there any areas for improvement or something Mavericks Edge could have done differently?

I cannot think of any. I received an excellent service from start to finish!