Mathesys Lab

BACKGROUND

Please describe your company and position.

I am the Commercial Director of Enroque

Describe what your company does in a single sentence.

We sell retirement savings plans and financing for pensioners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mathesys Lab to accomplish?

• Gain visibility with your marketing investment. 
• Differentiate campaigns. 
• Optimize campaigns.

SOLUTION

How did you find Mathesys Lab?

Referral

Why did you select Mathesys Lab over others?

• Pricing fit our budget
• Referred to me

How many teammates from Mathesys Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enroque, an insurance brokerage firm, has experienced a decline in the quality of leads generated through its paid campaigns on Google and Facebook over the past two weeks. This document details the scope of the advanced analytics service that Mathesys Lab will provide to improve the performance of these campaigns.

Project Objective
The primary objective is to analyze Enroque's current campaigns, examine the available data, and propose an evidence-based action plan to improve the performance of its advertising campaigns on Google and Facebook.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have more control over marketing and can make better decisions faster in sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

If you are always punctual when delivery dates are set, you have weeks in which to see the results.

What was your primary form of communication with Mathesys Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

Real-time data and campaign optimization.

Are there any areas for improvement or something Mathesys Lab could have done differently?

So far so good.

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of FintechU

Describe what your company does in a single sentence.

FintechU is the first School fully focused on Fintech & Blockchain ecosystem

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mathesys Lab to accomplish?

• They helped us with our data strategy that ensure to have information as we need for a daily basis!

SOLUTION

How did you find Mathesys Lab?

Referral

Why did you select Mathesys Lab over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Mathesys Lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop a comprehensive data strategy to ensure the organization has the necessary information for daily operations and decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables:
A comprehensive data strategy document.
A data governance framework.
A data infrastructure plan.
A data literacy program outline.
A strategic data roadmap.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was completed within 4 months, aprox.

One month for research and planning and 3 months of execution with regular progress updates and stakeholders feedback sessions.

What was your primary form of communication with Mathesys Lab?

Virtual Meeting

What did you find most impressive or unique about this company?

They helped me leverage complex data into clear and effective strategies, making easier to make data-driven decisions.

Are there any areas for improvement or something Mathesys Lab could have done differently?

Although they already use AI, they could explore more advanced technologies such as more sophisticated language models or specialized machine learning.