Material Lab

BACKGROUND

Introduce your business and what you do there.

I'm the founder of KINDKARMA E-RETAIL PRIVATE LIMITED, an e-commerce company. We are a community platform that educates and motivates people to adopt sustainable lifestyles through tips, content, events, and curated eco-friendly products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Material Lab?

We needed to get our platform ready to pitch to investors. We needed to figure out how to position the business, build a brand identity around that narrative, and translate it all into a compelling pitch deck.

SOLUTION

What was the scope of their involvement?

Material Lab provided pitch deck readiness and brand positioning services. The team started with market and category research to sharpen how we should position our platform. Then, they worked on messaging to create a clear narrative around why we exist and why now. After that, Material Lab did a full brand identity refresh, including our visual identity and tone. Finally, the team created the investor pitch deck, including the story arc, slide content, and design.

What is the team composition?

We worked with 2–5 teammates from Material Lab.

How did you come to work with Material Lab?

Material Lab was referred to me.

What is the status of this engagement?

We worked with Material Lab from March–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Material Lab delivered a complete, investor-ready deck and a defined brand narrative, which we didn't have going into the project. We went from a scattered set of talking points to one cohesive story that we could walk into any investor meeting with confidently. We've used that deck in our actual pitch meetings without needing further rework, which was the whole point of the engagement.We've received positive feedback from investors and customers. Before working with Material Lab, investors couldn't understand our business proposition or what we were trying to solve. We also couldn't project the progress or the critical KPIs we had covered and what the key things were that we needed to work on in the coming six months. Now, that's become very clear to customers and investors. Our messaging and communication have taken inspiration from the work we did with Material Lab.We've talked to around 10 investors and are in ongoing conversations with them. We've also grown tremendously, 19x in the last nine months. Our repeat rate has gone up, too.

How did Material Lab perform from a project management standpoint?

Material Lab's project management was excellent. The team delivered on time. We communicated via virtual meetings.

What did you find most impressive about them?

Material Lab was extremely fast. The team was AI-first and had an impeccable hold over the latest AI tools and methodologies. Material Lab was a new-generation product foundry based on AI and design aesthetics. Both Damini (Founder & CEO) and his team brought a lot of management rigor and design rigor into the project.Material Lab's turnaround times were extremely fast, and their business acumen was excellent. The team understood our problem from first principles and gave us solutions related to that.

Are there any areas they could improve?

I was overall impressed by them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Cargosphere.ai, a company that builds a connected software platform that helps cargo facilities manage daily operations and enables freight forwarders, customs brokers, and other trade partners to coordinate shipments on one shared record.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Material Lab?

We needed a partner who could translate cargo operators’ pain points into practical software requirements and clearly communicate Cargosphere’s value through our website and sales materials.

SOLUTION

What was the scope of their involvement?

Material Lab has supported product discovery, custom software requirements, website development, and product marketing. The team has translated CFS and ICD site-visit insights into prioritized feature recommendations, user journeys, and workflow specifications for our development team. Material Lab has also tested our Cargo Facility Application and Cargo Community System and recommended improvements to usability and data handling.

Material Lab has designed and built our responsive website, including product and role-specific pages, workflow visuals, demo-request forms, and downloadable collateral. Marketing deliverables have included market and competitor research, buyer personas, product positioning, a sales deck, a brochure, and outreach messaging.

What is the team composition?

We’ve worked with 2–5 teammates from Material Lab.

How did you come to work with Material Lab?

Material Lab was referred to me. We chose them for their combination of product thinking, technical expertise, and product marketing. Additionally, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Material Lab has translated operator pain points and CFS/ICD site-visit insights into 112 prioritized product recommendations and requirement updates, giving our development team actionable feature requirements. The team has mapped our cargo workflows across gate, yard, warehouse, billing, and customs, defining user journeys, data fields, and system rules to guide custom software development.

Material Lab has tested both live applications against real operating workflows and delivered prioritized recommendations addressing usability, data handling, and demo-readiness gaps. The team has launched our responsive website with demo-request forms and delivered aligned brochure and sales-deck content.

We’re seeing encouraging traction from early product customers, along with website visitors converting into leads. Material Lab has helped us communicate Cargosphere’s value more clearly and translate operational needs into actionable product requirements. We still have more to build and refine, but the early customer interest and inbound leads are promising signs.

How did Material Lab perform from a project management standpoint?

Material Lab delivers on time and works independently, keeping to the agreed timelines. We have weekly catch-ups to review progress, discuss priorities, and align on next steps. Their clear communication keeps us informed without needing to closely supervise the work.

What did you find most impressive about them?

What impresses us most is how Material Lab brings product thinking, engineering expertise, and business insights together. They connect operators’ needs with practical software requirements and clear market positioning, keeping the product and commercial goals aligned.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.