Marketscience

Marketscience Consulting is a commercially focused economics and marketing consultancy with strong academic foundations, offering data-driven solutions for business growth. The company was founded by Dr. Peter Cain following many years of designing, project-managing and presenting econometric analyses and business solutions for a wide range of blue-chip clients. Marketscience Consulting is dedicated to helping clients maximise business performance across products, brands, and markets. We specialise in building bespoke economic models that provide a complete understanding of the consumer demand underlying the client’s business. Our models form the basis of a wide variety of business solutions, ranging from quantification of marketing ROI, optimal allocation of marketing resources and demand forecasting, through to optimal price setting and brand growth strategy. With our head office based in London, we work closely with key strategic partners such as Timberlake Consultants and US-based analytics firm Middlegame Marketing Sciences. This allows us to serve clients across a wide range of sectors from CPG and financial services through to pharmaceuticals. We work with clients to deliver fact-based business solutions dedicated to adding value.