MarketLytics

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Tiller

Describe what your company does in a single sentence.

Tiller is the only personal finance service based in Google Sheets and Microsoft Excel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MarketLytics to accomplish?

• Implement conversion tracking and reporting for Google and Meta ad campaigns.
• Build reports to help clarify key web analytics in Google Analytics 4 and Big Query
• Build reports in Google Looker Studio

SOLUTION

How did you find MarketLytics?

Referral

Why did you select MarketLytics over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from MarketLytics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When Google switched from Universal Analytics to GA4, we hired Marketlytics to help us rebuild the familiar reports we needed to optimize our content. They suggested we use BigQuery and Looker Studio to gain more powerful insights than available previously. They handled this perfectly, and we're incredibly communicative and helpful with our marketing and engineering teams. Because they were so helpful, we also retained them to help us identify and optimize various ad tracking protocols.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have excellent, actionable web analytics reports and our ad tracking is working perfectly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketlytics provided excellent communication via weekly calls, calls as needed, Slack, and email. Additionally, Marketlyics were always prompt and timely.

What was your primary form of communication with MarketLytics?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication, quality of work, and technical knowledge were all excellent.

Are there any areas for improvement or something MarketLytics could have done differently?

Not at this time.