Search Intelligence. Fuelling your revenue growth.
Marketix Digital helps established Australian businesses turn search demand into qualified enquiries, sales and revenue. Based in Sydney, we specialise in SEO, Google Ads and Search Intelligence & Advisory for B2B, industrial, enterprise and eCommerce businesses.
Our starting point is your commercial opportunity: which customers you want, what they are worth, how they search and where competitors are winning. We combine search data, market research and competitor analysis to identify where investment is justified, then build and execute a strategy around it.
Led by founder Shoaib Mughal, with more than 20 years of SEO experience and a background at Gartner and Oracle, Marketix brings senior expertise directly into your strategy and key decisions.
Our capabilities include:
B2B, industrial, enterprise and eCommerce SEO
Technical audits, website migrations and traffic recovery
Commercial content, site architecture and link acquisition
Google Ads strategy and management
Research-led digital PR and AI search visibility
Market demand analysis, competitor intelligence and growth opportunity assessment
Selected client outcomes:
Circles.Life: achieved #1 rankings for core offers within six months, ahead of Telstra and Optus.
UNO Home Loans: reached #1 in Australia for "online mortgage broker".
We Are Roar: reported a 513% year-on-year increase in sales from online marketing.
Whether you need an ongoing search partner or an independent intelligence project, we prioritise the work most likely to improve commercial performance. We measure progress against agreed business outcomes, including qualified leads, sales and pipeline.
Our advisory work also supports executives, private equity and consulting teams assessing markets, competitors and expansion opportunities.
Book a 15-minute Search Opportunity Review to discuss your growth goals, competitor visibility and practical next steps.
Marketix offers competitive pricing with high value, demonstrated through successful SEO projects for clients like True Protein and Circles.Life. Specific project costs were not disclosed, but clients appreciated the lack of agency bloat and the founder-led approach, enhancing perceived value.
Marketix employs an iterative, action-oriented project management style, focusing on execution over prolonged discussions. This approach is appreciated by clients who value efficiency and tangible results.
Professional and Knowledgeable Team
Clients praise Marketix's professionalism and extensive SEO knowledge. Their ability to provide actionable recommendations and detailed strategies indicates a deep understanding of the SEO landscape.
Strong Communication and Responsiveness
Clients commend Marketix for excellent communication and responsiveness. They maintain effective engagement, ensuring all deliverables are timely and queries are addressed promptly, contributing to smooth project execution.
Expert-Led SEO Strategies
Marketix is led by experts, often founder-led, avoiding typical agency bloat. This leadership approach ensures high-level expertise and personalized attention, resulting in well-crafted, effective SEO strategies.
Successful SEO Outcomes
Marketix Digital consistently achieves high rankings for client keywords. Clients report reaching #1 or solid growth on SEO-targeted keywords, validating Marketix's effectiveness in SEO strategy and execution.
"Their high-level knowledge and actionable recommendations are impressive."
May 31, 2022
CEO, UNO Home Loans
Vincent Turner
Verified
Financial services
Sydney, Australia
11-50 Employees
Online Review
Verified
To enhance awareness, a mortgage firm has hired Marketix for their SEO services. This involves conducting a comprehensive website audit, then coming up with a detailed report, strategy, and an action plan.
The plan is still being executed, but the client is looking forward to fruitful results soon. Marketix works iteratively, ensuring each output is done on time and aligns with the client's goals. Their in-depth knowledge of SEO and practical suggestions have been greatly appreciated by the client.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the founder & CEO of UNO
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Marketix, and what were your goals?
We hired Marketix to help us get our website and SEO back on track. We have a range of assets that are poorly performing and are key to our business success
SOLUTION
How did you select this vendor and what were the deciding factors?
We reviewed a range of options in Australia and overseas and their track record and public profile were key factores
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We provided access to our all assets (websites, GA, GCS etc) and Marketix did a comprehensive audit. We then had a number of walkthrough sessions of the detailed report and strategy they provided and turned this into a specific action plan. We are now executing the plan with their guidance
How many people from the vendor's team worked with you, and what were their positions?
Shoaib was our primary contact, he's the CEO
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have a clear plan of attack and expect to see good improvements in the near term as we execute the plan
Describe their project management style, including communication tools and timeliness.
Iterative, light touch and work orientated which suited us. A focus on executing versus lengthy conversations. We got a huge amount of very specific recommendations via a google doc and sheets which forms the basis of our action plan. Work was turned around quickly and with high quality
What did you find most impressive or unique about this company?
Their high-level knowledge and actionable recommendations are impressive.
Are there any areas for improvement or something they could have done differently?
So far, no.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO Services for Protein Supplements Company
Search Engine Optimization
Local searchTechnical SEO
$50,000 to $199,999
Jan. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Marketix had great time management and was quick to reply to any queries when requested."
Feb 7, 2024
Executive, True Protein
Anonymous
Verified
Food & Beverage
Australia
51-200 Employees
Online Review
Verified
Marketix is helping a protein supplements company achieve and maintain top ranking for three strategic keywords.
Thanks to Marketix, the client has ranked first for their three target keywords. The team manages the engagement effectively and is responsive to the client’s inquiries. They stay on top of the project and ensure the deliverables are provided on time. Overall, the engagement has been successful.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I'm an executive at True Protein
Describe what your company does in a single sentence.
True Protein sells high quality, natural, protein powders and supplements.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Marketix to accomplish?
Achieve #1 rank for three key strategic keywords
SOLUTION
How did you find Marketix?
Online Search
Why did you select Marketix over others?
High ratings
Top SEO rank
How many teammates from Marketix were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Marketix was required to improve True Protein's rank on selected highly competitive keywords to #1 rank. These were all achieved within 8 months and have since been maintained.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
All identified keywords reached #1 rank within 8 months.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Marketix had great time management and was quick to reply to any queries when requested. They stayed on top of the project and ensure we delivered our deliverables when required.
What was your primary form of communication with Marketix?
Email or Messaging App
What did you find most impressive or unique about this company?
This company is founder lead. We typically avoid working with agencies and working with a founder lead company like Marketix meant we avoided all the usual agency bloat.
Are there any areas for improvement or something Marketix could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO for Mobile Virtual Network Operator
Search Engine Optimization
$50,000 to $199,999
Feb. - July 2022
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
4.5
"Their professionalism and subject matter expertise were commendable."
Sep 19, 2022
Regional Growth Manager, Circles.Life
Brandon Patrao
Verified
Telecommunications
Sydney, Australia
501-1,000 Employees
Online Review
Verified
Marketix managed SEO for a mobile virtual network operator. They were responsible for backlinking, on-page and technical SEO, data analysis, and reporting.
With Marketix's SEO efforts, the company recorded solid growth for all the keywords provided within the first quarter. Their excellent communication strategy and execution made the process hassle-free. Customers can rely on Marketix's high level of professionalism.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Circles.Life is an MVNO that is a challenger brand in the telecommunication space. We are a Singaporean company that launched in Australia in 2019. I am the regional growth manager for the APAC region.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Marketix, and what were your goals?
We were tasked with improving our organic positioning and SEO for Australia and our goals were to reach the first page for a bunch of brand and generic keywords.
SOLUTION
How did you select this vendor and what were the deciding factors?
Marketix pitched us alongside three other SEO agencies and we really appreciated the solutions they had in mind. There was a high level of technical expertise.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Backlinking
On page SEO
Technical SEO
Data Analysis
Reporting
How many people from the vendor's team worked with you, and what were their positions?
1 - Director
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were able to see solid growth for all the keywords provided within the first quarter and this helped solidify the base for SEO at Circles.Life
Describe their project management style, including communication tools and timeliness.
Great communication Strategy and Execution Stakeholder Management
What did you find most impressive or unique about this company?
Their professionalism and subject matter expertise were commendable.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
Showing 1-3 of
3 Reviews
SEO Services in Sydney
Our prices are not fixed and require scoping for each campaign. We will need to determine the effort required over a 12 month period, from a combination of detailed competitive analysis, technical analysis, backlink requirements, on-page, content gaps and any other additional support or integration you might need. Contact us for estimates.
Small
Small companies, or low-competition markets.
$3,000
/month
Guest Posting (number of links): 3 to 5
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Medium
Mid-sized companies, or medium-competition markets
$8,000
/month
Guest Posting (number of links): 5 to 10
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Large
Larger companies, or higher-competition markets.
$15,000
/month
Guest Posting (number of links): 20 plus
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Features
Small
$3,000
/mo
Medium
$8,000
/mo
Large
$15,000
/mo
Guest Posting (number of links)
3 to 5
5 to 10
20 plus
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Small
$3,000
/mo
Guest Posting (number of links)
3 to 5
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Medium
$8,000
/mo
Guest Posting (number of links)
5 to 10
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Large
$15,000
/mo
Guest Posting (number of links)
20 plus
Competitor Analysis
Editorial Calendar Development
Backlink Analysis
Monthly Performance Reporting
Our Story
Shoaib Mughal is the Founder of Marketix Digital, an Australian SEO agency founded in 2018. He has 20+ years of SEO experience across technical SEO, site architecture, eCommerce & SEO, content strategy, link acquisition and entity authority. His background includes enterprise technology at Oracle, NetSuite and Gartner in Management Consulting roles. His work is evidence-led, transparent and commercially focused, connecting search demand and SEO strategy directly to revenue and business outcomes.
Meet the Team
Shoaib MughalFounder, Principle SEO Engineer & Director
Shoaib Mughal is an SEO strategist with 20+ years’ experience in technical SEO, site architecture, eCommerce and AI search. A former Oracle NetSuite operator, he specialises in turning search demand into commercial growth.
What Sets Us Apart
20+ Years of Hands-On SEO
Led by Shoaib Mughal, Marketix brings 20+ years of SEO experience across technical SEO, site architecture, eCommerce, content, links and search strategy. Senior SEO expertise is applied directly to client strategy, not passed down through layers of account management.
SEO Built Around Revenue
We start with business goals, revenue, search demand and customer intent, then build the SEO strategy backwards from them. Rankings and traffic are not the end goal. We focus on organic growth that contributes to qualified leads, sales and measurable commercial outcomes.
Technical Depth, Not SEO Packages
We diagnose what is actually limiting organic growth, from crawling, indexation and site architecture to authority, entities, content and AI search. Recommendations are based on evidence, search behaviour and competitive reality rather than fixed deliverables or templated SEO packages.
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