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Get a real-time quoteI implement or fix marketing systems
I am an interim CMO for scale-ups and businesses with €5M to €100M in revenue. The person who sets your marketing strategy is the same person who builds and runs it, so nothing gets lost between the plan and the dashboard.
Most companies that call me have the same problem: more channels, more tools and more spend, and less certainty about what any of it produces. I find what is broken, fix it, and hand back a system your team can run.
What I do
- Interim CMO (3 to 12 months): full marketing leadership, operational from day one. From €5,000 a month.
- Project sprint (2 to 6 weeks): one defined deliverable, from concept to proof in the market. From €5,000 a month.
- Full mandate: interim CMO plus P&L ownership, team building and AI agent orchestration. Up to €25,000 a month.
- Startup Fixer (one week, €7,500 fixed): product, positioning, P&L and sales system audits, team coaching, and a poster of your team’s non-negotiables.
How I work
- A fixed monthly price, no hourly rate, and a 30-day exit clause.
- Prices exclude VAT and are published on my site.
- I build AI agents into your marketing workflows, with a person approving anything that reaches a customer.
Background
15+ years in marketing and growth, across 50+ organisations and 53 ventures launched. Brands I have worked on include ING, Procter & Gamble, Nestlé, BNP Paribas, L’Oréal, Renault, Levi’s, easyJet, Vinted and WeTransfer, where I signed Tata Motors, Under Armour and Apple. Agency side at Publicis and Omnicom.
Based in Utrecht, working across Europe in English, French and Dutch.
Not sure whether you need an interim CMO, an agency or nobody at all? Ask. Sometimes the right answer is that your current setup is fine, and I will tell you so.
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Year founded
Founded 2020
Service Lines
- Performance Marketing
- 5%
No Focus Areas have been added yet…
Industries
- eCommerce
- 65%
- Financial services
- 15%
- Beauty
- 10%
- Media
- 5%
- Retail
- 5%
Clients
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 30%
- Enterprise (>$1B)
- 10%
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Our Story
We are a one-person, hands-on marketing practice led by Joris van Huët — 15+ years across 53 ventures and 50+ organisations. We combine senior strategy and day‑one execution: interim/fractional CMO, rapid project sprints, venture building and AI-driven agent workflows. Clients include P&G, ING, Nestlé and scale-ups; measurable launches, tested product variants and team leadership. Engagements run monthly with a 30‑day exit.
What Sets Us Apart
The strategist is also the one who executes
No strategy deck handed to someone junior. The person who finds what is broken is the person who fixes it, operational from day one, so the plan and the work never drift apart. When I leave, your team runs the system I built.Published prices, no hourly rate, 30-day exit
Every price is on my site before we talk: from €5,000 a month, up to €25,000 for a full mandate, VAT excluded. One fixed monthly fee, no hours to audit, and a 30-day exit clause, so you keep me because it works, not because a contract says so.AI agents, with a person approving every send
I build AI agents into your marketing workflows: lead routing, reporting, account research, follow-ups. Each one has a human check before anything reaches a customer, and each one is handed over to your team to run without me.
Contact Marketing Upgrade
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