Marketing Toolbox Agency

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of ML Bulgaria

Describe what your company does in a single sentence.

ML Bulgaria is a company specializing in the collection, transportation, and disposal of hazardous waste from hospitals, clinics, and private medical practices throughout Bulgaria.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Toolbox Agency to accomplish?

• Create a new website
• Optimize the website for SEO
• Run Google Ads campaigns

SOLUTION

How did you find Marketing Toolbox Agency?

Referral

Why did you select Marketing Toolbox Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketing Toolbox Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Marketing Toolbox to create a new website for ML Bulgaria, because our website was really outdated and without any SEO. They built us a completely new website, much more beautiful and modern, but also optimized for SEO, which helped us rank better on Google and finally start getting some organic traffic. We also started running Google Ads campaigns with them recently, so far the results are very good and I am sure they are going to get even better in the next few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic by 30% from the new website and SEO in just 3 months after launch compared to the previous website, and by 80% in 6 months after launch compared to the previous monthly metrics. Working with Marketing Toolbox helped us generate 43% more leads at a CPL of $30 compared to $50 before that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very proactive, responded very quickly to all our emails, and were very flexible with any changes we needed while making the new website. We love their Google Ads reports, they are really detailed and the personalized Google Datastudio dashboard they made us makes it so easy to understand what's happening at a simple glance. 

What was your primary form of communication with Marketing Toolbox Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

I loved that they have such a personal approach with us. They feel like an extension of our own team not like an external marketing agency that's distant to what we do. They are also very proactive and constantly giving us ideas and making suggestions on how we can improve in any area of Digital Marketing. 

Are there any areas for improvement or something Marketing Toolbox Agency could have done differently?

We were overall very happy with them, there isn't anything in particular to highlight. 

BACKGROUND

Please describe your company and position.

I am the President of Game 7 Business Consulting

Describe what your company does in a single sentence.

Business consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Toolbox Agency to accomplish?

• Digital marketing

SOLUTION

How did you find Marketing Toolbox Agency?

Referral

Why did you select Marketing Toolbox Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketing Toolbox Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full marketing strategy and channel planning
• Brand messaging and creative asset development
• Content production across web, email, and social
• Website and landing page optimization
• Paid media management and reporting
• Social media content and community engagement
• Email campaigns and automation workflows
• Analytics dashboards, KPI tracking, and ongoing optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 20–35% improvement in paid media efficiency (lower CPL, stronger ROAS)
• 25–40% lift in creative and campaign engagement
• 20–50% increase in organic traffic from SEO and content improvements
• 15–30% increase in landing page conversion rates 
• 20–30% improvement in email performance (opens, clicks, conversions)
• 10–20% increase in qualified lead volume
• Consistent, on‑time delivery of content calendars, reporting, and campaign assets
• Full analytics implementation with accurate tracking and actionable insights

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Toolbox has been strong on project management. They are organized and proactive. They kept initiatives moving and delivered work on time across the board, even when priorities shifted or deadlines tightened. They always brought smart recommendations to the table. They functioned as part of the team, fully invested in our collective success.

What was your primary form of communication with Marketing Toolbox Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

What was most impressive about Marketing Toolbox is how much I learned working with them.

Are there any areas for improvement or something Marketing Toolbox Agency could have done differently?

There are no specific areas of improvement needed. However, coordinating across different time zones, which isn’t their fault, occasionally made real‑time collaboration a bit harder. 

BACKGROUND

Please describe your company and position.

I am the Founder/Head Coach of Strive to Thrive Coaching

Describe what your company does in a single sentence.

Life Coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Toolbox Agency to accomplish?

• Website Development
• Blog

SOLUTION

How did you find Marketing Toolbox Agency?

Referral

Why did you select Marketing Toolbox Agency over others?

Referred to me

How many teammates from Marketing Toolbox Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Website to launch Strive to Thrive Coaching service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Credentials, landing site for potential clients, and blog traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team worked hard to prioritize the project and communicate effectively. 

What was your primary form of communication with Marketing Toolbox Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Skilled ability to use blogs and modern interactive interfaces to drive traffic to the website using SEO optimization.

Are there any areas for improvement or something Marketing Toolbox Agency could have done differently?

Marketing Toolbox could use a task organization tool like Trello to keep track of the many specific and evolving tasks for clients to stay timely and meticulous.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing manager of Aprenet, a Spanish Regtech company that develops AML software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Toolbox Agency, and what were your goals?

create a Google ads campaign, to generate qualified leads

SOLUTION

How did you select this vendor and what were the deciding factors?

we have chosen the services of Marketing Toolbox Agency, after a contest. The main reasons for the selection of Marketing Toolbox Agency were the great experience in the field of Google Ads, seriousness and proactivity and a very correct cost of the service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

market analysis competitor research definition of objectives campaign development (ads) weekly review of ads to improve optimization

How many people from the vendor's team worked with you, and what were their positions?

1 Google ads specialist has been assigned

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Significantly improved the optimization of investments in google ads, improving impressions and generating qualified leads

Describe their project management style, including communication tools and timeliness.

Marketing Toolbox Agency is very committed to the project. he is proactive, very fast in the management and absolutely reliable, every week he presents the analysis of the work done and the proposals to improve the project.

What did you find most impressive or unique about this company?

Marketing Toolbox Agency is very committed, as if it were part of the internal team of my organization.

Are there any areas for improvement or something they could have done differently?

No. They provide a very complete service.

BACKGROUND

Please describe your company and your position there.

I am the owner of Violet Balance - website of health and fitness

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Toolbox Agency?

We were looking for an agency to help us manage my organic social media channels for Violet Balance and Violet Balance Kitchen in Instagram. Marketing Toolbox helped us define a content strategy, elaborate monthly plans and give us ideas on how to grow our following.

SOLUTION

How did you select this vendor and what were the deciding factors?

Marketing Toolbox was recommended to me by a very good friend of mine. I searched for quite some time and got a few offers but I wasn't happy with their approach. Marketing Toolbox prepared a very detailed strategy and also helped me understand how I can earn more money with my social media channels and blog.

Describe the project in detail and walk through the stages of the project.

We hired Marketing Toolbox for two main projects - optimization of blog content and management of organic social media channels. They suggested optimizing the existing blog posts to improve our traffic and SEO efforts, and developed a strategy for the next content, helping me with specific recommendations. The other project was Instagram strategy and management for my two channels - Violet Balance and Violet Balance Kitchen. They prepared an overall strategy and vision for each account, as well as monthly calendars with specific details so I can prepare my content calendar.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Ani Miteva, who is the Head of Marketing in the company. We had weekly meetings with her to discuss results, advances and next steps.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started a couple of months ago and we are still working on implementing the whole strategy. I know that the results are going to be long-term and will take some time, but so far, I've managed to increase the following for both my channels as well increased the views of my Reels.

How effective was the workflow between your team and theirs?

The workflow was very smooth and it was easy working with them. We had weekly meetings, updates via chat in the meantime, and we had total transparency over what was being done to the website and the social channels.

What did you find most impressive or unique about this company?

The most unique and impressive thing I found about Marketing Toolbox was their proactivity. They didn't conform to only executing what they were hired for, but constantly gave me new ideas, suggestions, recommendations and sent me examples of other social media posts for inspiration. They exceeded my expectations and it was clear that they really wanted to help me grow my business.

Are there any areas for improvement or something they could have done differently?

There weren't any significant areas for improvement, I was really happy with the process and the outcome.