Marketing Advancer

BACKGROUND

Please describe your company and position.

I am the Director of My Worker

Describe what your company does in a single sentence.

MyWorker.au helps Australian businesses scale by providing vetted local and remote talent with full workforce outsourcing support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Advancer to accomplish?

• Improve online visibility through targeted SEO and digital marketing strategies.
• Increase qualified website traffic and generate more high-quality leads.
• Strengthen brand presence across search engines and social media platforms.

SOLUTION

How did you find Marketing Advancer?

• Online Search
• Clutch Site

Why did you select Marketing Advancer over others?

• High ratings
• Close to my geographic location

How many teammates from Marketing Advancer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a comprehensive digital marketing and SEO strategy to boost our online presence and generate more qualified leads. Key deliverables included:

SEO Optimization: Keyword research, on-page SEO improvements, technical audits, and backlink building.
Content Strategy: Creation of SEO-focused blogs, landing pages, and website content to improve search rankings.
Digital Advertising: Google Ads and social media ad campaigns targeting our ideal customer base.
Analytics & Reporting: Monthly performance reports, competitor analysis, and strategy adjustments to ensure measurable results.
 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic website traffic by 65% within six months.
Improved keyword rankings, with 20+ targeted keywords reaching Google’s first page.
Achieved a 40% increase in qualified leads through SEO and digital ad campaigns.
Boosted social media engagement by 50% across all active platforms.
Reduced cost per lead (CPL) by 30% through optimized ad targeting and budget allocation.
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Advancer demonstrated excellent project management, consistently delivering all tasks on time and keeping us informed through regular updates. They were highly responsive to our requests, quickly adapting strategies based on our feedback and market changes. Their proactive communication and organized workflow made the entire process smooth and efficient.

What was your primary form of communication with Marketing Advancer?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Marketing Advancer was their ability to combine deep technical expertise in SEO and digital marketing with a genuine commitment to understanding our business goals. Their proactive approach, creative problem-solving, and data-driven strategies set them apart from other agencies we’ve worked with.

Are there any areas for improvement or something Marketing Advancer could have done differently?

Overall, our experience was excellent, but providing more frequent performance snapshots between monthly reports could make it even easier to track progress in real time. This would give us quicker insights and allow for faster adjustments when needed.

BACKGROUND

Please describe your company and position.

I am the Owner of an AI solutions company

Describe what your company does in a single sentence.

Our company provides innovative AI solutions to help users solve problems, create content, and access information efficiently

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Advancer to accomplish?

• For SEO
• Content Marketing

SOLUTION

How did you find Marketing Advancer?

• Online Search
• Referral

Why did you select Marketing Advancer over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Marketing Advancer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired the company for SEO and content marketing services to improve our website's visibility and organic traffic. Their work included a full SEO audit, keyword research, on-page and technical optimization, and the creation of high-quality, SEO-friendly content. They also handled link building and provided regular performance reports. Overall, they delivered a well-rounded strategy that boosted our online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong results, including a significant increase in organic website traffic, higher keyword rankings on search engines, and improved domain authority. We also saw a boost in engagement metrics such as time on site and lower bounce rates. Most importantly, these improvements contributed to a noticeable uptick in qualified leads and conversions through our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company demonstrated excellent project management throughout the engagement. They delivered all tasks and milestones on time, maintained clear communication, and were highly responsive to our needs and feedback. Regular check-ins and detailed progress reports kept the project on track, and any adjustments we requested were handled promptly and professionally.

What was your primary form of communication with Marketing Advancer?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about this company was their deep expertise in SEO and content marketing, combined with a proactive, results-driven approach. They consistently went beyond expectations—offering strategic insights, adapting quickly to changes, and delivering high-quality content that aligned perfectly with our brand and goals.

Are there any areas for improvement or something Marketing Advancer could have done differently?

While the overall experience was very positive, one area for potential improvement could be providing more in-depth competitor analysis and benchmarking insights earlier in the project. This would have helped us refine our strategy even further. That said, the team was receptive to feedback and quick to make adjustments when needed.