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MARKET X

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MARKET X's value is Expert business and management

MARKET X is a dynamic brand and business strategy consulting firm dedicated to reshaping the competitive landscape of the Food, FMCG, and Consumer Goods industries. By blending innovative global methodologies with deep regional insights, we develop bespoke strategies that empower businesses to excel in today’s rapidly evolving market. Our approach—drawing inspiration from the industry professionals —is uniquely tailored to address the specific challenges and opportunities present in markets across Uttar Pradesh, Bihar, and Madhya Pradesh. 

  • Min project size
    $5,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2023

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    Our Story

    Vision: Pioneering market transformations to empower brands for global success in dynamic landscapes.

    Mission: Partnering with corporates, industries, and governments to deliver clarity, speed, and measurable impact through cutting-edge brand & business consulting. 

    Values: Innovation, Integrity, Impact, Collaboration—driving excellence beyond data crunching. Our team blends global strategies (Ansoff Matrix, BCG, Global Marketing Mix) with local insights, led by visionaries like Co-Founder Anurag

    Quick Facts

    2 years in business

    Tools and Technology

    Microsoft Teams
    Slack
    Zoom
    Google Meet
    Webex Meetings
    Zoho Projects
    Notion
    Smartsheet
    ClickUp
    Microsoft Word
    Microsoft Excel
    Microsoft PowerPoint

    Commonly Asked Questions

    At MARKET X, we believe that exceptional consulting starts with seamless, transparent communication—it's the heartbeat of every successful partnership. Our approach is client-centric, proactive, and powered by data, ensuring you're not just informed, but empowered to make agile decisions that drive real growth in the dynamic FMCG and retail landscape. On Communication: We prioritize open, collaborative dialogue from day one. Whether it's through personalized strategy sessions, virtual workshops, or quick DM check-ins on LinkedIn, we tailor our interactions to your rhythm—be it structured weekly syncs via Zoom or on-the-go updates via WhatsApp/Slack. Our team, drawing from decades of hands-on experience at giants like ITC and Cargill, uses storytelling and actionable insights to cut through the noise. For instance, we often weave in real-time market intel (like Nielsen-backed trends on rural premiumisation) to spark meaningful discussions, fostering a true partnership where your voice shapes the journey. Transparency is non-negotiable; we share wins, challenges, and pivots early, building trust that turns consultations into long-term alliances. On Reporting: Reporting isn't a quarterly chore—it's a dynamic toolkit for your success. We deliver customized, AI-enhanced dashboards (think interactive visuals via tools like Tableau) with key metrics on brand loyalty, market share, and ROI uplift, updated in real-time or bi-weekly as per your needs. Every report includes a "Heartland Spotlight"—our signature deep-dive into hyperlocal trends, such as UP/Bihar's 8.4% YoY rural sales growth or shrinkflation strategies for traditional trade. We go beyond numbers with narrative summaries, forward-looking recommendations, and even polls for quick feedback loops to refine our strategies together.

    We're thrilled to share a glimpse into our client onboarding process, which is designed to ensure a seamless, collaborative start to every engagement. As a premier strategy and management consulting firm, we focus on understanding your unique business challenges and aspirations to deliver tailored solutions that drive sustainable growth. Here's how we typically onboard new clients: Initial Discovery Call: We kick things off with a 30-45 minute virtual consultation (via Zoom or your preferred platform) to discuss your goals, current challenges, and vision. This no-obligation chat helps us align on expectations and gives you a feel for our approach. Needs Assessment: Post-call, our team conducts a light audit—reviewing any shared documents, market data, or KPIs you provide. We then prepare a concise briefing document outlining key insights and potential opportunities. Customized Proposal: Within 3-5 business days, we deliver a bespoke proposal detailing our recommended strategy, timeline, deliverables, and investment. This includes clear milestones and success metrics, all refined based on your feedback. Kickoff Workshop: Once aligned, we schedule an immersive 2-4 hour session with your key stakeholders. Here, we dive deep into strategy co-creation, set up collaboration tools (like shared drives or project management software), and assign dedicated points of contact from our side. Ongoing Support Setup: We integrate seamlessly into your workflow, with regular check-ins (weekly at first, then bi-weekly) to track progress and iterate as needed. Our process is flexible to accommodate your pace—whether you're a startup scaling fast or an established brand seeking transformation. Past clients have loved how this structured yet agile approach minimizes disruptions and maximizes impact right from day one.

    As a leading brand and business development consulting firm based in India, we fully comply with all relevant national and international regulations applicable to our operations. This includes adherence to India's Digital Personal Data Protection Act (DPDP), 2023, for the handling of personal data. For our global clients, we ensure compliance with the General Data Protection Regulation (GDPR) when processing data of EU residents, implementing appropriate safeguards such as data processing agreements, consent mechanisms, and secure data transfer protocols. Regarding HIPAA (Health Insurance Portability and Accountability Act), this is primarily applicable to entities handling protected health information in the US healthcare sector. While our core services focus on strategy consulting, brand development, and digital transformation across various industries, we do not typically engage in healthcare-specific data processing that would trigger HIPAA requirements. However, should a project involve such elements, we would partner with certified experts to ensure full compliance. Our privacy practices are outlined in our Privacy Policy (powered in part by secure tools like Google reCAPTCHA), and we continuously audit our processes to align with evolving standards. If you have specific compliance needs for a potential collaboration, we'd be happy to discuss them in detail during a consultation.

    At MARKET X, our team is passionate about fueling growth for ambitious brands, particularly in the FMCG and consumer products space. Right now, we're especially eager to dive into projects that blend strategic branding with actionable business development. Here's a snapshot of what we're prioritizing: Brand Transformation Initiatives: Revamping regional or emerging brands into national powerhouses, including identity redesign, positioning strategies, and go-to-market plans to boost market share (we've recently scaled a client from local to ₹100 crore+ in just a few years!). Distribution and Penetration Expansion: Optimizing supply chains and modern trade networks for FMCG players—think 30%+ uplift in penetration through data-driven route-to-market consulting. Innovative Marketing Support: Launching trendsetting campaigns for consumer goods, from digital-first activations to experiential branding that drives loyalty and sales. Holistic Business Strategy Partnerships: End-to-end consulting for startups and mid-sized firms, covering everything from product innovation to competitive benchmarking, with a focus on sustainable, high-ROI growth.

    At MARKET X, success isn't just a destination—it's the measurable impact we create for our clients and the ecosystems we transform. As a premier strategy and management consulting firm specializing in FMCG, retail, and brand scaling, we define and track success through a blend of quantitative KPIs and qualitative outcomes that drive sustainable growth. Key Metrics We Prioritize: Revenue and Market Growth: We benchmark against YoY sales uplifts, like the 8.4% rural market surge we've helped clients achieve by outpacing urban growth 4x through localized strategies. Our goal? Capturing 20-30% more market share in targeted segments. Customer Loyalty & Retention: Emotional branding is our edge—drawing from insights like Nielsen's 2024 data showing 28% higher retention via narrative-driven connections. We measure this through conversion rates (e.g., turning 70% of aspirational buyers into loyal advocates) and repeat purchase metrics. ROI and Efficiency Gains: Every initiative targets tangible returns, such as 20% increases in average basket sizes via premiumization tactics or slashing acquisition costs by 25% in rural outreach. For our partners, this translates to higher margins and scalable operations. Transformative Impact: Beyond numbers, success means empowering brands to lead—think launching icons like Sundrop or scaling health-focused lines with 55% YoY growth in super-premium categories. We celebrate when clients adapt, innovate, and foster lasting partnerships that redefine industries.

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