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Technology value creators

As soon as we put a foot into the industry, we've been building successful business stories alongside our partners, by creating software products from the ground up and lifting existing ones to make the greatest impact on our partners’ business. 

  • Min project size
    $250,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    250 - 999
  • Year founded
    Founded 2006

Overview by:

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Cesar DOnofrio
CEO & Founder About the Team

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    Our Story

    We are a team driven by the mission to turn complexity into opportunity through technology and strategic thinking. Our vision is to anticipate change and turn innovation into tangible results. Guided by our core values — Never Settle, Radically Real Relationships, One Team, One Mission, Invite the WOW, and Proudly Accountable — we work as trusted partners, helping organizations achieve meaningful impact and long-term growth

    Meet the Team

    Cesar DOnofrio

    Cesar DOnofrioCEO & Founder

    Cesar Donofrio is CEO and Co-founder of Making Sense. With 20+ years in software and UX, he blends strategy, design, and engineering to build intuitive, scalable products that drive business impact and foster continuous learning across teams.

    Sergio Marchetti

    Sergio MarchettiCOO & Founder

    Sergio Marchetti is a technology operations leader with 20+ years in strategy and product development. He aligns teams and processes to scale organizations, driving sustainable growth and operational excellence across global operations.

    Fernando Florez

    Fernando FlorezCRO

    Fernando Florez is a business development and partnerships executive driving growth in tech. Based in Silicon Valley, he connects companies and investors through digital transformation, strategic alliances, and PE support pre- and post-deal.

    Mariano Jurich

    Mariano JurichProject and Product Manager

    Mariano is a seasoned product specialist with 10+ years in software. He supports middle-market and private equity portfolio companies, turning business goals into clear product roadmaps and technology-enabled value.

    Hernan Fino

    Hernan FinoHead of Innovation

    Hernán Fino is a product and innovation leader with 10+ years connecting technology, design, and strategy. Data-driven and self-taught, he turns emerging trends into measurable, human-centered growth and shares insights to anticipate what’s next.

    Mariana  Bevilacqua

    Mariana BevilacquaHead of Customer Success

    Mariana Bevilacqua is a customer success and IT leader with 20+ years driving growth and digital transformation. She leads multicultural teams to deliver measurable results in lifesciences and healthcare.

    Gaston Beherengaray

    Gaston BeherengarayHead of Product Experience

    Gaston Beherengaray is an engineering and product leader with 15+ years driving innovation. He leads cross-functional teams to deliver scalable solutions, optimize development, and turn technology into business growth.

    Jose Sotes

    Jose SotesOperation Management

    Jose Sotes is an operations leader with 20+ years optimizing processes across digital product development. Results-driven and strategic, he empowers teams, drives efficiency, and fosters high-performance environments focused on sustainable growth.

    Adrián Consoli

    Adrián ConsoliHead of Finance

    Adrian Consoli is a finance leader experienced in planning, accounting, and compliance. He builds scalable processes, optimizes P&L and cash flow, and supports M&A with data-driven financial strategy.

    Agustina Guerreiro

    Agustina GuerreiroTalent & Culture Director

    Agustina Guerreiro is a Talent & Culture leader with 15+ years in consulting and tech. She drives leadership development, agile practices, and cultural transformation, fostering growth and adaptability across distributed global teams.

    What Sets Us Apart

    Experience Meets Agility

    Driven by business success, our agile way of work is the result of over 15 years of experience and 100+ projects, helping businesses achieve meaningful impact.

    Holistic Thinking, Better Results

    We will help you to see the very big picture, understand the why, and build an amazing product strategy from then, providing a clear roadmap to achieve the goals.

    Design and Technology

    At the intersection of design, UX, technology, and it’s business, we craft simple-to-use experiences. We deliver efficient and beautiful products that ignite business value and drive transformation.

    Contact Making Sense

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