Magefy

BACKGROUND

Please describe your company and position.

I am the Owner of DesignNest

Describe what your company does in a single sentence.

We are a family business and resell furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magefy to accomplish?

• Update our platform to latest
• UI/UX design
• Site Search function

SOLUTION

How did you find Magefy?

Referral

Why did you select Magefy over others?

• Referred to me
• Company values aligned

How many teammates from Magefy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a comprehensive redesign and enhancement of our Magento-based e-commerce store. The scope included both design and development work, covering the following key areas:

1. Custom UI/UX Design
 • Delivered a completely new and bespoke UI/UX tailored to our brand identity.
 • Created responsive layouts for desktop and mobile to ensure a seamless shopping experience across all devices.
 • Designed and implemented custom graphics, iconography, and user flows to improve usability and customer engagement.

2. Enhancements to Amasty Modules
 • Customized several Amasty modules (including filters, promotions, and checkout features) to better align with our specific business needs.
 • Optimized module performance and integrated them tightly into our new store design.
 • Ensured all modules functioned smoothly with third-party extensions and core Magento updates.

3. Bespoke Product Configurator
 • Developed a custom-built product configurator from scratch.
 • Enabled customers to personalize products with various options, updating pricing and images dynamically.
 • Integrated the configurator with our inventory and order management for a smooth backend process.

4. Store Speed Optimization
 • Performed a thorough audit of our Magento store’s performance.
 • Implemented front-end and back-end optimizations, including advanced caching, image compression, code minification, and server tweaks.
 • Reduced page load times significantly, resulting in faster browsing and improved conversion rates.

5. Custom Filter Logic
 • Redesigned and extended the product filtering system, incorporating unique business rules relevant to our product range.
 • Improved the speed and accuracy of filters, allowing customers to find products based on complex criteria.

6. Enhanced Site Search
 • Upgraded the on-site search functionality with improved indexing and relevance.
 • Integrated features such as autocomplete, typo correction, and custom ranking, ensuring customers always get the most relevant results.

In Summary

• Fully custom Magento UI/UX design and implementation
• Customized and optimized Amasty modules
• Bespoke product configurator (unique to our store)
• End-to-end performance optimization for faster loading and sales uplift
• Advanced product filtering with custom business logic
• Enhanced on-site search for better user experience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It is too early yet but we see 

• Positive Customer Feedback: We received excellent feedback from customers about the new design, easier navigation, and faster checkout, reflected in higher satisfaction ratings and reviews.
• With the enhanced site search, customers found products more easily
• Faster Site Performance than before. Pages now load faster

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great. They gave us a plan at start and based on it every week they delivered what was agreed. No issues at all there

Final site delivered on time as agreed

What was your primary form of communication with Magefy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about them was their deep Magento expertise combined with a truly proactive approach to problem-solving. They didn’t just execute our requests — they anticipated our business needs and proposed innovative solutions, especially with the bespoke product configurator and advanced filtering logic.

Their ability to customize even complex third-party modules, and seamlessly integrate everything into a cohesive, high-performance site was genuinely impressive. Communication was always clear and timely, and the team showed real ownership of the project, treating our business as if it were their own. Their attention to detail, creativity in design, and commitment to delivering measurable results made them unique among agencies we’ve worked with.

Are there any areas for improvement or something Magefy could have done differently?

No. I am pretty sure that we did very good in this project