Madebymad

BACKGROUND

Please describe your company and position.

I am the CEO of Humans

Describe what your company does in a single sentence.

Humans is a platform combining straightforward financial services, a cell phone carrier, and a convenient payment system with various goods, benefits and services. All of this on one platform, one SIM card, and one handy app. We live by our motto ‘Everything Humanly Possible’

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madebymad to accomplish?

• We hired Madebymad for
• Concept development
• UX/UI solution for the app
• Support of all the results
• App development — after the engineering department launched in Madebymad.

SOLUTION

How did you find Madebymad?

• Referral

Why did you select Madebymad over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned
• A professional and detailed approach to collaboration

How many teammates from Madebymad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It encompasses several critical areas within our company. Firstly, the Madebymad team was hired to enhance our mobile application's user experience and interface design. Thanks to the team's deep expertise in user behaviours, preferences, and pain points to optimise the overall user journey, they've crafted intuitive user interfaces that seamlessly guide users through our app's functionalities while maintaining a visually appealing and cohesive design language.

In this part of the project, we also initiated rebuilding the app icon package, on which Madebymad also worked. In addition, Madebymad has laid the foundation for developing a comprehensive design system. This project involves meticulous planning and collaboration to establish consistent visual and interactive elements across our products.

So, the key deliverables are:

• Design System: A comprehensive design system document outlining typography, colour palettes, components, and guidelines for consistent design implementation.}
• Mobile App UX/UI Enhancements: Detailed wireframes, interactive prototypes, and finalised user interface designs for improved mobile app experiences.
• Icon Library: A collection of custom-designed icons covering a wide array of categories, enhancing the visual identity of our products.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project has yielded several measurables highlighting our progress in enhancing digital experiences. These outcomes reflect the positive impact on user engagement, brand perception, and operational efficiency. We witnessed increased user engagement and retention following the mobile app UX/UI enhancements. The cohesive design language established by the design system and the upgraded mobile app interface contributed to a more professional and modern brand perception among users. Introducing a design system facilitated a streamlined development process, reducing design-to-implementation time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In our experience, Madebymad embodies a highly collaborative approach. Their commitment extended beyond design alone, encompassing the broader product realm — like design systems and software development. They seamlessly integrated themselves, functioning as our team's integral extension and catalyst.

What was your primary form of communication with Madebymad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The adeptness at fostering collaborative partnerships with Madebymad extends beyond the conventional creative realm. Their business approach exhibits a level of maturity that goes beyond mere creativity. Their extensive and profound expertise is complemented by their unwavering commitment to staying abreast of the latest solutions and trends.

Are there any areas for improvement or something Madebymad could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Creative Director of Bownce AG

Describe what your company does in a single sentence.

Bownce is an IoT device with a mobile app that takes fitness on a next level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madebymad to accomplish?

• We hired Madebymad for work on the centerpiece of the Bownce ecosystem — the mobile app.
• Concept development
• UX/UI solution for the app
• Support of all the results
• App development — after the engineering department launched in Madebymad.

SOLUTION

How did you find Madebymad?

Referral

Why did you select Madebymad over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Madebymad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration with Madebymad started with the very first stage — concept formation. Previous elaborations were not suitable for our product vision, so the design team began with a blank sheet. They positioned the mobile app as the centerpiece of the ecosystem, serving as the entry point to our product where users would want to spend time — using our IoT device — again and again. 

After the concept was approved, Madebymad went step-by-step through every project phase: user research, wireframes, app prototype, usability testing, UI-concept, UI-scaling, secondary usability testing, etc. As a final point of this phase, Madebymad provided the UX/UI solution in the final format and with screen maps of all the user flows. This development was ready to be handed over to our development team. 

At that point, we had another outsourced development vendor, but after a few cycles of rejected and unsatisfying development results, we decided to change our development team. Fortunately, Madebymad launched their own development; therefore, pleased with the effective workflow, we handed over the development to the Madebymad team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our product is still in development progress, and we could not be happier with the design solution they delivered for us. The feedback we received from the European Design Award Jury speaks louder than words. The solution Madebymad created wraps a very challenging set of features and delivers a wonderful experience for our users. 

Not only to mention the appearance and UX/UI solutions, we are also very pleased with the development, — big thanks to the skilled development team. They've done a big job on rebuilding and debugging the previous app’s version done by our early development partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

According to our feelings, Madebymad is a super collaborative team. They operated as a part, as an extension, as a booster of our own party. They definitely cared not only about the design itself — but about the product in complex; they even assumed the duties of a product management until we hired one.

What was your primary form of communication with Madebymad?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their mature business approach to developing our partnership — over and above to the creativeness, wide and deep expertise and up-to-date on every solution.

Are there any areas for improvement or something Madebymad could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Managing Director of All Funeral Services LLC

Describe what your company does in a single sentence.

AFS is focused on developing innovative software solutions specifically for the death-care industry, including cemetery management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madebymad to accomplish?

• UI/UX Consulting

SOLUTION

How did you find Madebymad?

• Referral

Why did you select Madebymad over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Madebymad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Madebymad was hired to design and implement custom digital solutions to enhance the AFS client platform Cemetery Workstation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Madebymad resulted in significant improvements, demonstrated by measurable outcomes. These included an enhanced digital presence reflected in increased online traffic and engagement, and superior customer service leading to higher customer satisfaction. Innovative, user-centric solutions contributed to the success of the Cemetery Workstation software, as seen through reduced operational inefficiencies, increased user adoption rates, and positive product feedback.

Furthermore, our team's knowledge of digital trends was significantly enriched, leading to a more effective use of digital tools and the ability to stay at the forefront of digital innovation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Madebymad's project management was truly outstanding. They were proactive, often coming to us with innovative ideas and suggestions that greatly improved the end product. This proactive approach, coupled with their exceptional customer service, ensured that our needs were not just met, but often anticipated. While the original statement doesn't explicitly mention punctuality, the high degree of satisfaction expressed indicates that their deliverables were likely on schedule.

Their team was always readily available and responsive, showing eagerness to go the extra mile to ensure our satisfaction. It's clear from our experience that Madebymad values client needs and feedback, responding effectively and adapting as necessary to produce the best possible results.

What was your primary form of communication with Madebymad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Madebymad was their extraordinary blend of creativity, technical prowess, and deep understanding of digital trends. But perhaps their most unique trait was their exceptional level of customer service. They didn't merely wait for us to dictate our needs; instead, they proactively presented us with innovative ideas and enhancements for our project.

Their willingness to go above and beyond to ensure our satisfaction, their meticulous attention to detail, and their consistent availability made them stand out from others. In essence, they transformed our digital vision into a tangible reality, which is a testament to their unique ability to foster growth and enhance customer engagement through innovative and user-centric solutions.

Are there any areas for improvement or something Madebymad could have done differently?

In our experience with Madebymad, they consistently exceeded our expectations, particularly with their blend of creativity, technical skill, understanding of digital trends, and proactive customer service. Consequently, it's challenging to identify specific areas for improvement. However, acknowledging that there's always room to enhance and evolve, Madebymad might consider expanding their service offerings or further deepening their expertise in the rapidly changing digital landscape.

That being said, these suggestions aren't based on shortcomings, but rather on opportunities for further growth and success.

BACKGROUND

Please describe your company and position.

I am the Head of design of Katerina Kopytina Studio

Describe what your company does in a single sentence.

Industrial Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Madebymad to accomplish?

• Website development
• Website updates

SOLUTION

How did you find Madebymad?

Referral

Why did you select Madebymad over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Madebymad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are an Industrial Design studio focused on innovative consumer electronics and experimental ventures. Madebymad helped us develop the studio website that reflects our values through the digital experience, with attention to details.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High quality of work, satisfaction, great timing, great communication

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every deliverable was on time, communication is smooth and pleasant

What was your primary form of communication with Madebymad?

Email or Messaging App

What did you find most impressive or unique about this company?

I enjoyed the process of working together, and would definitely continue to do so

Are there any areas for improvement or something Madebymad could have done differently?

I really liked everything, nothing to add here