MadeByCat

BACKGROUND

Please describe your company and position.

I am the Brand & Communications Leader of Has Çelik Sanayi ve Ticaret Anonim Şirketi

Describe what your company does in a single sentence.

Production of special steel bars

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MadeByCat to accomplish?

• We hired Translate HMadeByCat to revamp Hasçelik's corporate website, aiming to more strongly reflect the brand's transformation and growing product/service structure in the digital world. Our primary goals were to create a modern and user-friendly design, improve user experience and site performance, facilitate access to product and corporate content, increase SEO visibility, and establish a sustainable, secure, and adaptable technical infrastructure. We also aimed to ensure the regular continuation of maintenance, development, and technical support services needed after the launch. This project aimed to enhance Hasçelik's industrial identity, expertise, and renewed brand positioning into a clearer and more contemporary corporate digital experience, improving content hierarchy, usability, and product-and-industry storytelling through an enterprise web experience designed around B2B user needs.

SOLUTION

How did you find MadeByCat?

• Online Search
• Other

Why did you select MadeByCat over others?

• Great culture fit
• Good value for cost
• Other

How many teammates from MadeByCat were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As part of the project, Hasçelik’s corporate website underwent a comprehensive overhaul covering its information architecture, user experience, interface design, and technical infrastructure. Corporate content, product groups, production facilities, sustainability initiatives, and investor and career sections were restructured to ensure greater clarity and accessibility. The scope of the project also encompassed mobile responsiveness, page performance, SEO infrastructure, content management, security, and multilingual capabilities. Key outcomes of the project include the creation of a modern digital platform that powerfully reflects Hasçelik’s current brand identity and corporate transformation; improved user access to products and information; more efficient internal content management; and the establishment of a sustainable infrastructure ready for future enhancements. Following the launch, MadeByCat continues to provide maintenance, technical support, bug fixes, and further developments based on evolving needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we have not consolidated all periodic project metrics into a single comparative report, the key measurable outcomes demonstrating progress are as follows: Improvements were achieved in mobile responsiveness and page load performance. Organic search visibility and the number of SEO-friendly, indexable pages were increased. A navigation structure was established that allows users to access product and corporate content in fewer steps. The time required for internal content updates and reliance on the agency were reduced. Technical errors and development requests identified post-launch were systematically tracked and resolved. A scalable infrastructure was implemented to accommodate new content regarding products, investments, and sustainability. Should precise figures be required, metrics such as organic traffic growth, user engagement, conversion counts, average engagement time, Core Web Vitals scores, and completed support requests can be compared against the previous period using data from GA4, Google Search Console, and technical performance reports. Therefore, rather than sharing unverified rates, we evaluate the current results based on measurable areas of improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in a generally organized, communicative, and collaborative manner. The MadeByCat team kept track of our requirements through regular meetings and feedback loops, adopting a solution-oriented approach to our requests regarding design, content, and technical development. Key project deliverables were generally submitted in accordance with the planned schedule; however, timeline adjustments were required for certain tasks due to changes in scope, additional development requests, and mutual approval processes. During these periods, the team managed the process transparently by re-evaluating priorities. They also responded to our post-launch requests for maintenance, bug fixes, and further development with an accessible and supportive attitude.

What was your primary form of communication with MadeByCat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The feature we found most impressive about MadeByCat was their supportive and solution-oriented work culture. Our collaboration was strengthened by the team’s focus—going beyond merely executing requests to truly understanding our needs, anticipating potential issues, and developing appropriate solutions. Their accessible, constructive, and flexible approach throughout the process, combined with their ability to quickly adapt to our changing requirements, were key factors that set the company apart for us.

Are there any areas for improvement or something MadeByCat could have done differently?

Regarding areas for improvement, a more proactive approach could be adopted during post-project maintenance and development phases. It would be beneficial to track requests more transparently—including priorities, assigned personnel, and target completion dates—and to provide regular status updates. Additionally, subjecting enhancements to a more comprehensive quality control process covering mobile responsiveness, user experience, SEO, and technical performance prior to delivery could reduce the need for feedback and revisions. Overall, we are pleased with our collaboration and believe these improvements would make the process more efficient and predictable.

BACKGROUND

Please describe your company and position.

I am the Marketing Group Manager of Memorial Healthcare Group

Describe what your company does in a single sentence.

Private Hospital Chain

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MadeByCat to accomplish?

• Redesign the webpage for a more premium look
• Redesign the webpage for more conversion

SOLUTION

How did you find MadeByCat?

Referral

Why did you select MadeByCat over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Memorial's webpages for local patients and international patients were both redesigned from scratch.

Objectives were 1) conversion focused 2) premium look.

Both were carried out with great success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting all project deadlines ahead of schedule
Acquiring the premium look we aspired for

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great response time, great deadline management and providing multiple solutions to our problems

What was your primary form of communication with MadeByCat?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MadeByCat's responsiveness was definitely remarkable.

Are there any areas for improvement or something MadeByCat could have done differently?

none