Made in Fort Worth

BACKGROUND

Introduce your business and what you do there.

I’m the lead pastor of Word of Love Church.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Made in Fort Worth?

We needed strategic marketing help with our church, particularly with social media and branding.    

SOLUTION

What was the scope of their involvement?

I didn’t know what platforms to use, so we gave Made in Fort Worth information about the demographics of our church. Josh (Owner) chose Facebook and Instagram as the platforms that we use to communicate with our membership. We’re also talking about using YouTube, and we have a website as well. 

Made in Fort Worth provides advising, strategy, and content creation. They create sermon themes, business cards, and graphics for holidays and events. We’re planning on doing paid advertising next to boost our posts and reach a certain demographic. 

Josh also edits the videos that I shoot and record for our congregation. This has become especially important since COVID-19 caused everyone to self-quarantine. He also creates intro videos called video bumpers – small videos that take place before the main messages.

What is the team composition?

I primarily work with Josh. There are a few other folks at his company, but we haven’t worked directly with them. 

How did you come to work with Made in Fort Worth?

I found them through a referral from a friend. They told us they were doing a good job and recommended that I reach out to Josh. I interviewed him and have been using his services ever since.

How much have you invested with them?

We’ve spent about $2,200–$2,300.

What is the status of this engagement?

We’ve been working together for three months. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We engaged Made in Fort Worth right before the coronavirus pandemic hit, which was great timing. We were able to set up our social media platforms and produce videos remotely to reach our congregation. It’s kept us in business, so to speak. I can’t express how huge a success it was for us. Josh’s knowledge of how platforms work is great as well.

How did Made in Fort Worth perform from a project management standpoint?

We have a set schedule for our services, and everything from Made in Fort Worth arrived on time for us. We communicate primarily via text messages, emails, and phone calls. 

What did you find most impressive about them?

Their creativity in coming up with graphics for our messages stands out. I’d create the title, and Josh would create the graphics to be eye-catching and relevant. In fact, anything involving creativity on their side has been great. I just give him a thought I try to articulate, and he’ll run with it. 

Are there any areas they could improve?

No, there’s nothing I can think of offhand. It’s been three months so we’re still getting to know each other.

Any advice for potential customers?

Have a clear vision of what you’d like to have done and be able to solicit their help. Josh is a very easygoing guy that understands technology, which makes him easy to work with. 

BACKGROUND

Introduce your business and what you do there.

I'm the co-owner and VP of marketing and make natural foods and vitamins. We're a family-owned business, with three locations, and are celebrating 50 years in business this year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Made in Fort Worth?

We needed a new web presence. Our website looked like it had been an intern. The searchability was nil, there were no graphic standards, and it was very difficult for people to find information or buy a product.

SOLUTION

What was the scope of their involvement?

They hired Made In Fort Worth to develop our new website. We wanted to make it congruent and cohesive across the board. He organized all of our blogs and made them look good, and created a custom headline for each page and made the summary look good. He also worked on melding it with our e-commerce site.

What is the team composition?

We worked with Josh (Creative Director).

How did you come to work with Made in Fort Worth?

They were recommended to us, and it was kind of like doing an interview for an employee. We assessed Josh was a good listener and adapts really well with what we need.

How much have you invested with them?  

We invested $16,500 initially, and currently, have him on retainer.

What is the status of this engagement?

We pulled the trigger in October 2019, and our engagement is ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've heard great things from clients and if there are any complaints it's from the e-commerce part which he doesn't handle. Overall, people are saying it's good.

He's a very good listener, always very calm and ready to help. He's so good at helping us when we don't know what to do; he doesn't make us feel stupid and doesn't waste our time.

How did Made in Fort Worth perform from a project management standpoint?

I make it clear what I need by a certain date, and he gets them done.

What did you find most impressive about them?

I like that he gets us, and he knows his way around different industries. Before us, he had just completed a home builders’ website. He's definitely amenable to different clients, and he balances things well. He's very approachable and is a very valuable resource.

Are there any areas they could improve?

No, I really can't think of anything major. If anything, I'd like to hear more of his ideas on how to improve things, since he has such great insight.

Do you have any advice for potential customers?

My advice is to be really firm about the deadlines.