Maîtrise Digitale

Maîtrise Digitale is a digital marketing agency specialized exclusively in the construction and energy renovation sector, based in Occitanie, France.

We help contractors, renovation companies, engineering firms, and project managers (MOE/BE) grow their business through results-driven digital marketing — not vague "visibility" promises.

What we do:

• Qualified lead generation through Google Ads, Meta Ads, and local SEO — connecting professionals with prospects actively searching in their service area
• Local SEO targeting high-intent searches such as "[trade] + city" and renovation subsidy programs (energy renovation grants, accessibility programs)
• Conversion-focused websites with online quote requests and eligibility simulators
• Google Business Profile optimization for local map pack visibility
• Performance tracking: cost per lead (CPL) and ROI reporting, every month

Our model: One territory, one professional

Unlike generalist agencies, we work with a limited number of partners per trade and per geographic zone. This exclusivity ensures our clients aren't competing against each other for the same leads — every campaign is built to make our partner THE reference in their area.

Industry expertise

Having worked extensively in the French construction and renovation market, we understand the specific challenges of the sector: seasonal demand cycles, complex subsidy programs (MaPrimeRénov', MaPrimeAdapt', RGE certification requirements), and the gap between traditional trades and digital acquisition.

Coverage

Primarily serving Occitanie (Toulouse, Montpellier region), with availability in other French regions depending on territory exclusivity.

A free digital audit is offered before any engagement — we identify concrete opportunities (website, Google presence, local visibility, competitive positioning) before discussing any commitment.