Local Blitz

BACKGROUND

Please describe your company and your position there.

I am the CEO / Founder of Tomato Fish Marketing. We are an Indianapolis-based marketing consulting agency and we focus mainly on building marketing foundations for small and mid-sized businesses. I manage the marketing strategy for all of our clients with SEO and PPC management being a valuable part of the work we do with clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Local Blitz, and what were your goals?

We hired Local Blitz to assist in developing an organic SEO and PPC strategy for a large national client. Local Blitz' team has now been managing the on-going optimization of both their SEO/PPC campaigns but their GMBs as well. The goal is to get these GMBs managed consistently and holistically to increase form fill conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met Nick prior to 2020 and began a networking group with him. Eventually, COVID out an end to our meetings however Nick and I stayed in touch and he was the first person I thought of when we needed a resource with more SEO and PPC experience than we had with our own team. He and his team are always responsive, well-versed in all things SEO / PPC related and I trust them implicitly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with educating them on the initial challenges and goals for the project. Each week we meet to discuss conversions, data, etc and decide how we want to utilize budgets going forward to maximize lead generation. As needed, the Local Blitz team updates and optimizes ads, works on building backlinks, and assists with campaigns.

How many people from the vendor's team worked with you, and what were their positions?

We work with the two co-founders on all projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing organic SEO and PPC strategies and solidifying the overall digital presence for our client, we have seen a dramatic increase in traffic, ranking, # of keywords ranking, impressions, and an increase in form fills.

Describe their project management style, including communication tools and timeliness.

We communicate with them on a weekly call as well as as needed through Teamwork.

What did you find most impressive or unique about this company?

They are very down-to-earth and highly experienced in their craft.

Are there any areas for improvement or something they could have done differently?

No.