Limelight Agentur

limelight agentur is a creator management and influencer marketing agency based in Munich and Cologne, Germany. We manage macro and mega creators across Germany, Austria and Switzerland (DACH) who together reach more than 32 million people. Founded by Lena Kremer, limelight has been part of the creator economy for over ten years and has delivered more than 700 campaigns with over 200 brands, including adidas, Samsung, DJI, Loewe, The North Face and Revolut.

We think in personal brands, not in reach. To us, creators are media companies with their own community, voice and stories. That is why we don’t just broker brand deals. We build long-term creator businesses.

Creator management

• Talent management for content creators and influencers
• Creative direction, content strategy and community management
• Brand partnerships, negotiation, contracts and usage rights
• Creator IP: original formats, products, books, events and films

Influencer marketing for brands

• Influencer marketing strategy and campaign concepts
• Creator selection based on audience, engagement, trust and brand fit
• Multi-creator campaigns and long-term brand ambassador programs
• Content production, UGC and short-form video for Instagram, TikTok and YouTube
• Creator events and creator trips in Munich, Cologne and the Alps
• Reporting with KPIs that measure relevance, not just reach

Consulting
Social media strategy, content strategy, personal branding and PR for companies, founders and personal brands, plus creator economy consulting for media companies and investors.

Because we manage creators ourselves, we know both sides of the negotiating table. We make sure every collaboration works for the brand and for the creator, and that campaigns leave something lasting behind.

Want to work with us? Contact us at hallo@limelight-agentur.de.