Lilac Fragment

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Blink CW, an independent car wash.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lilac Fragment to accomplish for your business?

We hired Lilac Fragment to handle our branding and marketing.

SOLUTION

What was the scope of their involvement?

In 2022, Lilac Fragment designed our 2m by 1m banner, flyers, and pricing board and sent the files ready for the printer. The team ran Facebook ads aimed at people living near the car wash. Lilac Fragment built our website so we could change services and prices ourselves without calling a developer every time something changed. The team also set up our Google Business Profile.

What is the team composition?

We worked with 2–5 teammates from Lilac Fragment.

How did you come to work with Lilac Fragment?

Someone referred Lilac Fragment to me. We chose them because their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from January 2022–March 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The two Facebook campaigns in June 2022 reached more than 2,100 people living near the car wash in under 10 days of advertising. Our Google Business Profile was live with 20 customer reviews within months, and we now show up on Google Maps when people nearby search for a car wash. Having the website meant we could update our prices ourselves in minutes without paying someone each time.We also saw a significant increase in our daily foot traffic, which increased by 120%.

How did Lilac Fragment perform from a project management standpoint?

Lilac Fragment’s project management was very good. They often delivered work earlier than expected. We communicated via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

What stood out was that one team could do everything we needed, from print to online. Most small businesses end up with a designer for the signs, someone else for the ads, and another person for the website, and none of it matches. Lilac Fragment did all of it, so our banner, pricing board, Facebook ads, website, and Google listing all look and sound like the same business.

Are there any areas they could improve?

We had a very small budget, and Lilac Fragment worked within it without cutting corners. If anything held the project back, it was our budget, not their work. With more to spend, we would have run the Facebook ads for longer, but that was our call.