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Get a real-time quoteUnderstanding the route your customer takes to buy
Most B2B buyers have made up their minds long before they speak to a supplier. They research quietly, compare options, ask colleagues and AI tools, and only get in touch once they have a shortlist. If your marketing isn't there at each of those moments, you are unlikely to make the list.
LikeMind is a B2B marketing consultancy based in Leicester, specialising in the customer journey. We help businesses understand how their buyers actually find, assess and choose a supplier, then shape their marketing around that reality rather than habit, guesswork or the latest channel.
Our customer journey methodology works in any sector. We map how your buyers move from first awareness to decision, find the points where prospects drift away or stall, and give you a clear, prioritised plan to fix them. The result is marketing that builds trust earlier, makes your expertise easier to find and turns more of the right visitors into enquiries.
Our flagship service, JourneyWeb, brings this together in a complete review of your customer journey and a practical roadmap for your website, content and communications. If you would rather start smaller, our Journey Review gives you a focused assessment and clear next steps.
We don't stop at advice. Our team can help put the plan into action through content marketing, copywriting, email marketing, social media, podcasting and video, so strategy and delivery stay joined up.
Since 2014 we have worked with organisations in the UK and the US, from manufacturers to charities. We also share what we learn through the Learning Lounge, our library of articles on the customer journey and B2B marketing, and the Learning Letter, our monthly newsletter.
Want to know how your buyers really choose, and how to make sure they choose you? Visit www.likemind.media.
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Min project size
Undisclosed
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Year founded
Founded 2015
Service Lines
Select Focus Area
- Event Marketing Focus
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- Conference Promotion
- 80%
- Content Marketing Focus
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- Copywriting
- 20%
- Social Media Focus
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Industries
No Industries have been added yet…
Clients
- Midmarket ($10M - $1B)
- 55%
- Small Business (<$10M)
- 45%
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Our Story
LikeMind began in 2014 with a simple frustration: too much marketing was built around what businesses wanted to say, not how their customers actually buy. Led by Paul Ince, our Leicester team brings together strategists, writers and content creators who share one habit: we ask how your buyers decide before we decide anything else. We share what we learn every month in the Learning Letter, because good ideas are better when they're passed on.
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