Lets Tok

BACKGROUND

Please describe your company and your position there.

I’m the VP & GM of a production studio focused on producing episodic, bingeworthy sales training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lets Tok?

Our event client asked us for our help in selling more tickets to an event and getting the word out. They had exhausted the traditional channels and wanted to try something new to expand the reach and sell out.

SOLUTION

How did you select this vendor and what were the deciding factors?

Solution: We decided that influencer marketing was a new angle for them to try and a quick way to get the content out asap to a diverse audience. We found LetsTok on an industry site and after contacting a few agencies, we decided to give them a try. They are young and hungry and very focused on ROI for their clients.

Describe the project in detail and walk through the stages of the project.

After talking with the sales and operations team, we settled on a direction and a performance campaign that would be driven by a strong call to action. We created the campaign in 5 days and had it up and running in no time, much to our client’s delight.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Michael from the sales department who was extremely professional from the first call to the way he presented us our options. He helped manage the campaign and moved it along on our timeline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The event sold out and this was helped by this campaign as we saw a tremendous increase in clickthrough’s from them.

How effective was the workflow between your team and theirs?

Workflow: We collaborated through Slack and with influencers through their technology. Was seamless end to end. They handled all the influencer communications which made life very easy.

What did you find most impressive or unique about this company?

Impressive: Their ability to create the entire campaign from end to end with minimal communication was great.

Are there any areas for improvement or something they could have done differently?

N/a

BACKGROUND

Please describe your company and your position there.

Senior Marketing Manager at a full-service digital marketing company run by innovators obsessed with ROI. We work with some of the world’s leading brands to create ultra-engaging influencer marketing campaigns from concept to full production, and user generated content campaigns, and provide Paid User Acquisition, ASO, and SEO services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lets Tok?

We are a leading agency that offers digital and mobile marketing services to a wide variety of industries. We have clients in multiple verticals and are a leader in the mobile app marketing space. Over the last few months, our clients have all wanted to expand their marketing efforts to include creator generated content and influencer marketing, which was not something we offered at scale. As the inquiries came in, we began evaluating the need and how to build out an influencer marketing team quickly and efficiently. We also needed to explore systems as our AI approach to performance marketing is a key element of what makes us so successful.

SOLUTION

How did you select this vendor and what were the deciding factors?

In evaluating the ecosystem and determining the best way to move forward, we spoke to numerous companies that offered platforms and technology that we would be able to use to power our influencer marketing department. We also started recruiting for influencer marketing positions. However, as the economy shifted, so did budgetary constraints. When we found LetsTok and spoke to their team, it was clear at the outset that what they were building not only was a perfect fit for us but their model of being an agency’s influencer marketing and creator generated content division provided higher ROI and kept our budget flat.

Their model is unique as there are no upfront costs, and their AI tool powers the entire process. So when we saw their past results and also learned that we only pay a piece of the campaign fee, which we have already passed through to our client, we realized this was a win-win situation.

Describe the project in detail and walk through the stages of the project.

We reached out to their management team to learn more about the product and offerings as we were evaluating many options. We had found them on a large influencer industry review site, where we reached out to all agencies in the top 10. We were able to quickly get an understanding of their model and how it was being built for agencies like ours. Their COO, Udi, walked us through not only what they do now and the AI technology that they built, but the real future vision. We were super excited to see how that long-term strategy aligned with ours and we really connected from day 1.

We ran a few small campaigns for our clients with them and worked very closely with Shirly, their head of influencer operations. She became our main point of contact and helped us create the creative briefs, select the platforms, and really helped create a model for us to replicate for each client. Once we saw the results, and knew that they can drive the ROI we needed for our clients, this went from an option to a necessity and we quickly created an expanded working relationship with them and are now going to offer these services to our clients on an ongoing basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Udi and Shirly to get this up and running and have regular contact with them. However, given the AI nature of the technology, there is much less interaction now and the process is extremely self-serve, which gives us the opportunity to really own our work for our clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Every campaign that we worked on met or exceeded the KPIs. Our biggest measurement is repeat customers and client satisfaction, both of which were accomplished in our UGC and influencer marketing campaigns. The process was seamless, and we continue to see the value and opportunity to scale.

How effective was the workflow between your team and theirs?

After establishing how the process flows from end-to-end, we created customized documents to collect data from out customers that will feed directly into their system to expedite the process. They have made it super easy to communicate and work together and maximize the efficiency that we need.

What did you find most impressive or unique about this company?

The ease of use of the system so that any professional can use it is amazing. The system is seamless and end-to-end, with minimal touchpoints along the way. The fact that there is no subscription fee or monthly charges is unique and opens the market up tremendously.

Are there any areas for improvement or something they could have done differently?

As long as they keep implementing the features that they are building; the system will continuously improve itself. The team there has built it and there is no improvements in the process that we need.

BACKGROUND

Please describe your company and your position there.

Manager at a media company, supporting clients with their events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lets Tok?

Our event client asked us for our help in selling more tickets to an event and getting the word out. They had exhausted the traditional channels and wanted to try something new to expand the reach and sell out.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided that influencer marketing was a new angle for them to try and a quick way to get the content out as soon as possible to a diverse audience. We gound LetsTok on an industry site and after contacting a few agencies, we decided to give them a try. They are young and hungry, and very focused on ROI for their clients.

Describe the project in detail and walk through the stages of the project.

After talking with the Sales and Operation team, we settled on a direction and a performance campaign that would be driven by a strong call to action. We created the campaign in 5 days and had it up and running in no time, much to our clients delight.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Micahel from the Sales Department, who was extremely professional from the first call to the way he presented us with our options. He helped manage the campaign and moved it along on our timeline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The event was sold out, and this was helped by this campaign as we saw a tremendous increase in clickthroughs from them.

How effective was the workflow between your team and theirs?

We collaborated through Slack and with influencers through their technology. It was seamless from end to end. They handled all the influencer communications, which made life very easy.

What did you find most impressive or unique about this company?

Their ability to create the entire campaign with minimal communication while building immense trust was great.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of Bond Collective. We are a National hospitality driven shared work space based out of NYC with locations throughout the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lets Tok, and what were your goals?

We hired LetsTok to run an influencer campaign to help us promote our co-working services in specific locations, where we opened more spaces and wanted to bring in new clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to run influencer marketing campaigns for brand awareness to help spread the word in specific locations about our space, the offices and event space. We selected LetsTok based on their ability to act quickly and launch the campaign with little back and forth as well as the fact that they had a network of verified influencers, not just reaching out to influencers after we signed on.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Once we signed on board, they sent us the list of potential influencers, platforms, and recommendations. We quickly chose who we wanted and let them go to work. They were able to turn around the initial videos within 72 hours and launch the campaigns asap. They then tracked, monitored, and reported on the campaign to us.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Shirly and Yana, the Head of Influencer Operations and Influencers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results of our engagement were great. We were able to generate a buzz in the city and get more people flowing in to see the spaces, which created hot leads for our sales team.

How effective was the workflow between your team and theirs?

It was seamless. They used slack to communicate, and we never had any issues.

What did you find most impressive or unique about this company?

The speed that they can launch a campaign given that they have relationships with the influencers in the network

Are there any areas for improvement or something they could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the Head of Partnerships of Smartproxy

Describe what your company does in a single sentence.

Web scraping infrastructure provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lets Tok to accomplish?

• Find influencers on Youtube for integrations

SOLUTION

How did you find Lets Tok?

conference

Why did you select Lets Tok over others?

They mentioned they did integrations for our competitors

How many teammates from Lets Tok were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to promote our product through a few influencer marketing integrations. The agreed-upon budget was $15 with a 15% service fee. We were expecting 6-8 integrations with small/mid-size creators. We started the process in March 2023, created a brief, and communicated with each other. We made a 50% downpayment ($7,500). 

During the upcoming 5-6 months, they suggested only a handful of creators who have almost nothing to do with our industry. After 6 months and no integrations live, we asked for a refund since neither services were provided nor did they put a lot of effort into sourcing influencers. As a compensation, they offered us a few UGC integrations, which we already agreed at the beginning as having no value for us so we said no. 

We insisted on a refund, and they started talking about a $3,000 service fee. Reminder: We agreed on a $15,000 budget with a 15% service fee, so that would mean that if we spent all the budget, the service fee would have been $2,250. Now they provided no service, we paid them half of the budget, and they are asking for $3,000? Don't get the math behind it. 

Either way, their last response to us was on November 22, and since then, they have not replied to our emails (even though they are reading them) nor returned the money. So the final situation is that we paid them $7,500, got no services provided, and now they have ignored us for half a year. Total scam

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They stole $7,500, provided no services and are now ignoring us for 6 months (once we asked for refund)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No influencer integrations were done (we agreed on 4-8 integrations). We got only few influencer suggestions that don't have anything in common with our industry

What was your primary form of communication with Lets Tok?

In-Person Meeting

What did you find most impressive or unique about this company?

Looked like no effort was put into our project and no deliverables met. Once we asked for refund, somehow the service fee went up, and later they stopped replying to us

Are there any areas for improvement or something Lets Tok could have done differently?

• Communication 
• we are ignored for 6 months now Expectations management
• 4-8 integrations were promised and none happened