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Lead Spring CRM

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Your CRM partner, built on trust

Lead Spring CRM helps small businesses capture, track, and convert more leads through practical CRM implementation and marketing automation. They specialise in CRM setup, sales pipeline design, lead tracking, and automated follow-ups—turning scattered enquiries into structured, revenue-generating systems.

  • Min project size
    Undisclosed
  • Hourly rate
    $150 - $199 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Ross Crook
Owner About the Team

Service Lines
CRM Consulting and SI
55%
AI Consulting
5%
AI Development
5%
Account-Based Marketing
5%
Demand Generation Marketing
5%
Digital Strategy
5%
Email Marketing
5%
Other Digital Marketing
5%
SMS Marketing
5%
Social Media Marketing
5%

No Focus Areas have been added yet…

Industries
Beauty
25%
Business services
25%
Construction
25%
Consumer products & services
25%
Clients
Small Business (<$10M)
90%
Midmarket ($10M - $1B)
10%

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Our Story

Lead Spring CRM, is a Perth-based CRM consultancy led by Ross Crook with 20+ years in marketing operations. I implement AI-enabled Website, Lead Capture and CRM systems for small WA businesses, mapping real lead journeys, automating follow-up and training owners to capture every enquiry. My work shortens response times, boosts conversion and drives revenue, typical go-live in 30 days, measurable ROI.

Meet the Team

Ross Crook

Ross CrookOwner

My name is Ross Crook. I'm a growth-focused marketing specialist with two decades of hands-on experience building scalable marketing engines for businesses across insurance, licensing, travel, analytics, and information services.

Tools and Technology

HubSpot
Miro
Google Meet
Pipedrive

Commonly Asked Questions

CRM software is the application itself — the platform you log into to manage your contacts, pipeline, and customer interactions. HubSpot, Pipedrive, Zoho CRM, and Salesforce are all CRM software products. At its most basic, CRM software is a structured database with a sales pipeline layered on top. At its most advanced, it's a full marketing, sales, and service platform with AI, automation, and attribution built in. The software is the tool. A CRM system is broader. It refers to the combination of the platform, your data, your configured workflows, your team's processes, and the integrations that connect your CRM to every other tool your business uses. You can have CRM software running without having a CRM system — which is exactly what happens when a business buys a licence, imports some contacts, and does nothing else. A working CRM system is what actually produces the lead conversion and revenue results businesses want. My implementation service builds the system, not just the software.

CRM stands for Customer Relationship Management — it's both a strategy and a category of software. At its core, a CRM is a system that stores every lead, contact, and customer interaction in one place, so nothing gets lost and follow-up happens automatically instead of relying on memory. Do you need it? If you're losing track of enquiries, forgetting to follow up, or can't tell which marketing is actually bringing in customers — yes, you need it. According to SellersCommerce, businesses using CRM see up to 300% higher lead conversion rates. For most Perth small businesses, a simple CRM setup pays for itself within 60 days through recovered leads alone.

They're related but distinct. CRM is primarily about managing relationships and tracking deals — it's the database, the pipeline, and the contact record. Marketing automation is about sending the right message to the right person at the right time, automatically — emails, SMS, sequences, nurture flows. The best outcomes come from using both together. Your CRM handles the "who" (contacts, deals, pipeline stages) while marketing automation handles the "what and when" (sequences, triggers, content delivery). Platforms like HubSpot and ActiveCampaign combine both in one tool. For e-commerce, pairing a CRM with Klaviyo gives you the best of both worlds.

In practice, a well-configured CRM for a Perth small business does the following every single day without your team having to think about it: Captures leads automatically from your website forms, Facebook ads, Google ads, and any other source — no manual entry required. Sends an immediate response to every new enquiry, even at 11pm on a Saturday. Follows up automatically at 24 hours, 72 hours, and 7 days if the lead hasn't responded. Notifies your team when a lead is warm enough to call. Tracks every conversation — emails, calls, meetings — so anyone on your team has full context instantly. Shows you exactly where every deal is in your sales process and what the projected revenue looks like for the month. That's the difference between a business that chases leads and one where leads are managed systematically. My implementation service sets all of this up for you.

Especially then. Solo operators and micro-teams have the most to gain from CRM automation — because you can't afford to hire a sales coordinator to manually follow up every lead. A properly configured CRM acts as a virtual sales assistant: responding to enquiries instantly, following up on your behalf, and alerting you only when a lead is warm and ready to talk. HubSpot Free or Pipedrive's Essential plan costs nothing or very little. The time saved on admin alone — typically 5–10 hours per week — justifies the setup investment many times over. Talk to me about what a solo operator setup looks like — it's simpler than you think.

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