Lead Hunters

BACKGROUND

Please describe your company and your position there.

I am the marketing manager in a new generation dancing & "body'n'soul" space named Luna Ester Studio in Dnipro, Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lead Hunters?

We hired Lead Hunters before we launched the brand, because firstly we need somebody's help to create a digital communication & brand strategy. Then we moved to the Social Media Marketing services provided by them and also the ads launching, managing, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

The most important thing was to find a vendor which is located not far and has great cases' portfolio. We found common ground very quickly, the marketers there are very advanced in digital area and they have real experience.

Describe the project in detail and walk through the stages of the project.

So, first of all, we started on creating the digital strategy, it was about messages that our brand wants to broadcast to people, setting goals, choosing visual & copy references, etc. Lead Hunters prepared a whole presentation which contained a full brand digital strategy step-by-step, examples, references, vision, etc.

We made edits, discussed each point and had a result. Strategy implementation did not take a lot of time, in cooperation with the agency we prepared everything and presented the brand and studio in social media before opening the doors for customers. Vision was quite unique so we've attracted many followers and made a decision to make a whole event out of it and it went well!

Lead Hunters lead our brand in social media more than a year now and we can call it a succesfull cooperation. Now they launch social media ads, make competitors analysis, analyse results from media campaigns, prepare reports etc. And as for content, they plan and make photo/video shootings on a regular basis, each month. So they provide us with the brand new content, social media planning, posting etc.

How many resources from the vendor's team worked with you, and what were their positions?

There is about 7 people from Lead Hunters team that work with us. CEO and COO are always in the chat, they do control processes and results monthly. Head of the targeted ads department and one of the targeting guys itself. Project manages and head of projects department as we understand. Designer and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started from scratch and now we have full booking of our trainings, dance classes, practices etc. We have 5000+ followers and active and engaged audience.

How effective was the workflow between your team and theirs?

We have dialogues and discussions like almost every day. Content is always planned a month forward, so we just discuss ideas, campaigns, market decisions etc. I can call it effective, because we never had any concerns.

What did you find most impressive or unique about this company?

Maybe it's the approach that Lead Hunters team found both for us and our clients. We think that great communication in the team is already a 50% of success. And maybe that was our key for real.

Are there any areas for improvement or something they could have done differently?

Doubtfully but possibility exists always:)