Lauer Insights

BACKGROUND

Please describe your company and position.

I am the CCO of Sol-Ti

Describe what your company does in a single sentence.

Sol-ti is built on a passion for healthy living and sustainability. We are committed to helping individuals shine through liquids of vitality while also preserving our planet with the use of sustainable glass packaging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lauer Insights to accomplish?

• The support was designed to assist the Sol-ti's team in updating and providing customized support to enhance the current selling narrative.
• Identify additional key trends and competitive insights that will further fortify Sol-ti's market positioning.

SOLUTION

How did you find Lauer Insights?

have worked with Michele in the past

Why did you select Lauer Insights over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• I have worked with Michele in the past and trust her

How many teammates from Lauer Insights were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Refine our Sales Strategy for gaining distribution of new items with Target, Publix and Food Lion including:

• Identifying each retailers goals & needs, and creating customer specific sales presentations
• Making recommendations for item assortment, pricing and promotional support
• Training of sales team on key Category Management concepts to more effectively present to customers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Gain distribution and/or increase distribution in key targeted retailers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Michele was extremely responsive to our requests and timing needs.  

What was your primary form of communication with Lauer Insights?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Michele's deep understanding of CPG selling strategies and data analysis to gain new item distribution and build trusting relationships with key customer contacts.

Are there any areas for improvement or something Lauer Insights could have done differently?

none