Lagraphia

BACKGROUND

Please describe your company and position.

I am an executive at The Salt Room

Describe what your company does in a single sentence.

A wellness center

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lagraphia to accomplish?

• Drive ROI based growth for the business
• Full rebrand for 10th anniversary launch including Logo refresh
• Modern, clean, inviting UX/UI website

SOLUTION

How did you find Lagraphia?

Referral

Why did you select Lagraphia over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lagraphia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Lagraphia was comprehensive and strategic, covering both foundational brand assets and ongoing marketing execution.

Key deliverables included full website design and development, encompassing site architecture, UX/UI design, mobile optimization, performance optimization, and technical SEO readiness. Lagraphia also created AI-readable, SEO-optimized website copy, ensuring content was structured for search visibility while remaining authentic, on-brand, and conversion-focused.

The project included brand strategy and refinement, such as brand positioning, messaging framework, tone of voice alignment, and visual consistency across digital touchpoints. This ensured a cohesive brand experience throughout the website and marketing channels.

On the marketing side, Lagraphia provided strategic marketing planning and execution, including PPC campaign strategy, setup, management, optimization, and performance analysis. Campaigns were continuously refined using data insights to improve reach, engagement, and ROI.

Additional deliverables included marketing automation and AI integration, leveraging modern tools to improve efficiency, scalability, and campaign performance. Lagraphia also provided ongoing strategic consultation, analytics reporting, and optimization recommendations to support long-term growth.

Overall, the scope extended beyond individual deliverables to include end-to-end digital strategy, execution, and ongoing optimization aligned with our business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable improvements across our digital presence, brand clarity, and marketing performance.

Following the website redesign and AI-optimized copy implementation, we saw improved search visibility, stronger on-page engagement, and higher-quality inbound inquiries. The site now communicates our value more clearly, resulting in better user flow, longer time spent on key pages, and increased conversion readiness.

From a branding perspective, there was a noticeable increase in consistency and clarity across messaging, which improved how customers and prospects perceive and understand our offerings. This led to more informed inquiries and smoother client decision-making.

On the marketing and PPC side, campaigns became more targeted and efficient, with improved audience relevance and stronger performance metrics over time. Continuous optimization helped reduce wasted spend while improving lead quality and intent.

Internally, the integration of AI tools and marketing automation improved operational efficiency, allowing us to scale marketing efforts more effectively while reducing manual workload. Reporting and analytics also became clearer, enabling better data-driven decisions.

Overall, the project resulted in stronger digital performance, improved marketing efficiency, and a more scalable foundation for long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lagraphia’s project management was highly organized, proactive, and reliable throughout the engagement. Timelines, milestones, and deliverables were clearly defined at the start of the project, and expectations were communicated consistently.

All major deliverables were completed on time or ahead of schedule, and any adjustments were discussed transparently with clear recommendations and next steps. There were no surprises or last-minute gaps.

The team was extremely responsive to our needs. Questions, revisions, and feedback were acknowledged quickly, and action items were handled efficiently. They were flexible when priorities shifted and adapted seamlessly without disrupting progress or quality.

Under Pahuna’s leadership, communication felt collaborative and strategic rather than transactional. They anticipated needs, offered thoughtful guidance, and made sure we understood the “why” behind decisions. This made the entire process smooth and confidence-building.

Overall, their project management style was structured yet adaptable, making them easy to work with and highly dependable as a long-term partner.

What was your primary form of communication with Lagraphia?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Lagraphia is their ability to combine high-level strategy with hands-on execution. They don’t just deliver design or marketing assets—they build systems that are intentional, data-driven, and scalable.

Their integration of AI-optimized copy, automation, and modern marketing tools stands out, especially how seamlessly it’s applied without sacrificing brand voice or authenticity. The team is proactive, forward-thinking, and genuinely invested in outcomes, which makes them feel like a true strategic partner rather than a typical agency.

Are there any areas for improvement or something Lagraphia could have done differently?

N/A