Lagraphia

BACKGROUND

Please describe your company and position.

I am an executive at The Salt Room

Describe what your company does in a single sentence.

A wellness center

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lagraphia to accomplish?

• Drive ROI based growth for the business
• Full rebrand for 10th anniversary launch including Logo refresh
• Modern, clean, inviting UX/UI website

SOLUTION

How did you find Lagraphia?

Referral

Why did you select Lagraphia over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lagraphia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Lagraphia was comprehensive and strategic, covering both foundational brand assets and ongoing marketing execution.

Key deliverables included full website design and development, encompassing site architecture, UX/UI design, mobile optimization, performance optimization, and technical SEO readiness. Lagraphia also created AI-readable, SEO-optimized website copy, ensuring content was structured for search visibility while remaining authentic, on-brand, and conversion-focused.

The project included brand strategy and refinement, such as brand positioning, messaging framework, tone of voice alignment, and visual consistency across digital touchpoints. This ensured a cohesive brand experience throughout the website and marketing channels.

On the marketing side, Lagraphia provided strategic marketing planning and execution, including PPC campaign strategy, setup, management, optimization, and performance analysis. Campaigns were continuously refined using data insights to improve reach, engagement, and ROI.

Additional deliverables included marketing automation and AI integration, leveraging modern tools to improve efficiency, scalability, and campaign performance. Lagraphia also provided ongoing strategic consultation, analytics reporting, and optimization recommendations to support long-term growth.

Overall, the scope extended beyond individual deliverables to include end-to-end digital strategy, execution, and ongoing optimization aligned with our business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable improvements across our digital presence, brand clarity, and marketing performance.

Following the website redesign and AI-optimized copy implementation, we saw improved search visibility, stronger on-page engagement, and higher-quality inbound inquiries. The site now communicates our value more clearly, resulting in better user flow, longer time spent on key pages, and increased conversion readiness.

From a branding perspective, there was a noticeable increase in consistency and clarity across messaging, which improved how customers and prospects perceive and understand our offerings. This led to more informed inquiries and smoother client decision-making.

On the marketing and PPC side, campaigns became more targeted and efficient, with improved audience relevance and stronger performance metrics over time. Continuous optimization helped reduce wasted spend while improving lead quality and intent.

Internally, the integration of AI tools and marketing automation improved operational efficiency, allowing us to scale marketing efforts more effectively while reducing manual workload. Reporting and analytics also became clearer, enabling better data-driven decisions.

Overall, the project resulted in stronger digital performance, improved marketing efficiency, and a more scalable foundation for long-term growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lagraphia’s project management was highly organized, proactive, and reliable throughout the engagement. Timelines, milestones, and deliverables were clearly defined at the start of the project, and expectations were communicated consistently.

All major deliverables were completed on time or ahead of schedule, and any adjustments were discussed transparently with clear recommendations and next steps. There were no surprises or last-minute gaps.

The team was extremely responsive to our needs. Questions, revisions, and feedback were acknowledged quickly, and action items were handled efficiently. They were flexible when priorities shifted and adapted seamlessly without disrupting progress or quality.

Under Pahuna’s leadership, communication felt collaborative and strategic rather than transactional. They anticipated needs, offered thoughtful guidance, and made sure we understood the “why” behind decisions. This made the entire process smooth and confidence-building.

Overall, their project management style was structured yet adaptable, making them easy to work with and highly dependable as a long-term partner.

What was your primary form of communication with Lagraphia?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Lagraphia is their ability to combine high-level strategy with hands-on execution. They don’t just deliver design or marketing assets—they build systems that are intentional, data-driven, and scalable.

Their integration of AI-optimized copy, automation, and modern marketing tools stands out, especially how seamlessly it’s applied without sacrificing brand voice or authenticity. The team is proactive, forward-thinking, and genuinely invested in outcomes, which makes them feel like a true strategic partner rather than a typical agency.

Are there any areas for improvement or something Lagraphia could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner/Director of Inner Fire Yoga

Describe what your company does in a single sentence.

We are a high-end hot yoga studio in Madison, WI, offering hot yoga classes, workshops, teacher trainings, and community events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lagraphia to accomplish?

• Clarify SEO strategies

SOLUTION

How did you find Lagraphia?

Referral

Why did you select Lagraphia over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Pahuna's assessment of my business's SEO and visibility was so incredibly helpful! She put together a 15-page document for us outlining our strengths, areas to work on, and an analysis of some of our competitors' edges over us. She gave us a list of clear, actionable steps we can take to improve our SEO and keep our business relevant in the ever-changing online world. Thank you, Pahuna!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our visibility increased by 35% after implementing some of Pahuna's recommendations!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very professional, timely, and attentive to our needs.

What was your primary form of communication with Lagraphia?

Email or Messaging App

What did you find most impressive or unique about this company?

Lagraphia uses the most up-to-date technology to assess a brand's online presence. I was very impressed with Lagraphia's approach because it took into account the online AI landscape - things that are relevant right now and will continue to be in the future.

Are there any areas for improvement or something Lagraphia could have done differently?

None at all. Working with Pahuna was an entirely positive experience!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of MyBookkeepingPro.com, a company that provides bookkeeping, account reconciliation, QuickBooks setup, and training services to help businesses maintain organized and accurate financial records.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lagraphia to accomplish for MyBookkeepingPro.com?

We hired Lagraphia for marketing services.

SOLUTION

What was the scope of their involvement?

Lagraphia provided PPC and SEO services for us. The team has also revamped and modernized my website with amazing copy and details. Lagraphia has even updated my one-pager brochure to the next level and connected me with resources to help with my social media strategy and PPC usage.

What is the team composition?

We’ve worked with 2–5 teammates from Lagraphia.

How did you come to work with Lagraphia?

We found Lagraphia on LinkedIn and chose them because our company values aligned.

What is the status of this engagement?

We worked with Lagraphia from September to October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with Lagraphia has helped increase my business's visibility by increasing my website rank on Google and other search engines with listings, citation building, and keyword SEO.

How did Lagraphia perform from a project management standpoint?

We communicate with Lagraphia via email and messaging apps.

What did you find most impressive about them?

Any time I ask if they can help with something, they always have a solution. I think any business could benefit from working with them; I know I would be lost without them!

Are there any areas they could improve?

I can’t think of anything for Lagraphia to improve.