# Labbrand Malaysia Labbrand Malaysia Reviews (1), Pricing, Services & Verified Ratings - Verified - 5.0 out of 5 average review rating - 0 connections joined Labbrand Malaysia's Network [Visit Website](https://www.labbrand.com/malaysia?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/labbrand-malaysia) **Labbrand: Brand & Business Innovations** **Malaysia’s Leading Branding Agency for Strategy, Research and Innovation** Labbrand Malaysia is a top branding agency and brand consultancy based in Kuala Lumpur, helping organisations across Malaysia and Southeast Asia build stronger, more distinctive brands through brand strategy, research, and innovation. We partner with listed companies, leading startups, and ambitious organisations to define positioning, strengthen brand perception, and unlock new growth opportunities. From brand strategy and rebranding to brand audit, consumer insights, and innovation consulting, we combine strategic thinking with execution to deliver meaningful and lasting impact.t Our work is grounded in deep human and cultural understanding. Leveraging capabilities in consumer insights, ethnographic research, semiotics, and innovation strategy, we help organisations navigate complex markets with clarity and confidence. From brand perception audit and competitive benchmarking to naming, visual identity, and experience design, we ensure every brand decision is insight-led and built for long-term relevance. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $50 - $99 - Number of employees: 50 - 249 - 1 Locations: - Kuala Lumpur, Malaysia (Headquarters) - Founded in 2005 - 1 timezones: Singapore Standard Time (SGT) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 50% Branding - 25% Business Consulting - 25% Market Research ### Focus Areas - Business Consulting Focus: - 50% Business Transformation Consulting - 50% Strategy Development Consulting - Market Research Focus: - 25% Market Analysis - 25% Observational Research - 15% Market Research Data Analysis - 10% Market Research Interviews - 10% Market Research Surveys - 5% Customer Loyalty Market Research - 5% Expert Networks - 5% Persona Development Services - Branding Focus: - 20% Brand messaging - 20% Brand strategy - 20% Corporate identity - 20% Naming - 20% Product branding ### Industries - 10% Automotive - 10% eCommerce - 10% Consumer products & services - 10% Medical - 10% Financial services - 10% Arts, entertainment & music - 10% Food & Beverage - 10% Real estate - 10% Energy & natural resources - 10% Hospitality & leisure ### Clients - 10% Small Business (<$10M) - 30% Midmarket ($10M - $1B) - 60% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 5.0 out of 5 **Most Common Project Size**: $50,000 to $199,999 based on 1 review *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Branding: $50,000 to $199,999 based on 1 review - Web Design: $50,000 to $199,999 based on 1 review - Web Development: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Labbrand Malaysia Review Insights Overall Review Rating: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 ### Labbrand Malaysia Reviews #### Branding for Event & Exhibition Company (Featured Review) **The Project** - Services: Branding, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: Jan. - Sep. 2025 **Project Summary**: Labbrand Malaysia provided branding services for an event and exhibition company. The team built a new brand strategy, positioning, and visual identity. They also designed and developed a new website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Department Head, ES Corp - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 26, 2026 **Feedback Summary**: Labbrand Malaysia successfully completed the client's rebranding, improving the client's brand consistency, market positioning, and overall brand perception. The team demonstrated strong project management skills, responded promptly to the client's needs, and delivered outputs on time. ""They were able to deliver the right solutions for our branding, ensuring the outcome was both relevant and impactful."" **BACKGROUND** Please describe your company and position.I am the Department Head of ES CorpDescribe what your company does in a single sentence.We are a Southeast Asia-based event and exhibition company, delivering integrated creative, production, and event management solutions for brands and businesses. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Labbrand Malaysia to accomplish?Refresh ES’s brand positioning and identity to better reflect its experience, capabilities, and premium growth ambitions in the events and exhibition industry.Develop a clearer messaging and communication system so ES could present itself more consistently and confidently across client, partner, and digital touchpoints.Design and develop a clearer, more professional website that could better showcase ES’s capabilities, strengthen credibility, and support business development. **SOLUTION** How did you find Labbrand Malaysia?Online SearchWhy did you select Labbrand Malaysia over others?Great culture fitCompany values alignedHow many teammates from Labbrand Malaysia were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope of work included brand strategy development, brand positioning, and visual identity design. This covered the creation of brand guidelines, key visual directions, and supporting materials to ensure consistency across all touchpoints.The agency worked closely with our team to understand our business, industry positioning, and long-term direction. Deliverables included brand concept development, design system refinement, and application across marketing and communication materials. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Labbrand demonstrated a strong understanding of our company story, business direction, and ES DNA. They translated our values, experience, and vision into a clear brand positioning, messaging, and visual identity system.The outcome was a comprehensive rebranding foundation, including brand story, tone of voice, visual direction, and communication guidelines. This has strengthened our brand consistency, improved our market positioning, and elevated our overall brand perception to a more credible and premium level.Describe their project management. Did they deliver items on time? How did they respond to your needs?Labbrand demonstrated strong project management throughout the engagement. Deliverables were completed on time, and in many cases exceeded expectations.They were highly responsive to our needs and consistently aligned with our direction. More importantly, they were able to deliver the right solutions for our branding, ensuring the outcome was both relevant and impactful.What was your primary form of communication with Labbrand Malaysia?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Labbrand demonstrated a deep understanding of our brief, company story, and ES DNA, translating it into a cohesive brand narrative with the right tone, direction, and emotional resonance.The result was a brand that feels authentic, aligned, and true to who we are.Are there any areas for improvement or something Labbrand Malaysia could have done differently?nope for now --- #### Branding for Event & Exhibition Company **The Project** - Services: Branding, Web Design, Web Development - Project size: $50,000 to $199,999 - Project length: Jan. - Sep. 2025 **Project Summary**: Labbrand Malaysia provided branding services for an event and exhibition company. The team built a new brand strategy, positioning, and visual identity. They also designed and developed a new website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Department Head, ES Corp - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 26, 2026 **Feedback Summary**: Labbrand Malaysia successfully completed the client's rebranding, improving the client's brand consistency, market positioning, and overall brand perception. The team demonstrated strong project management skills, responded promptly to the client's needs, and delivered outputs on time. ""They were able to deliver the right solutions for our branding, ensuring the outcome was both relevant and impactful."" **BACKGROUND** Please describe your company and position.I am the Department Head of ES CorpDescribe what your company does in a single sentence.We are a Southeast Asia-based event and exhibition company, delivering integrated creative, production, and event management solutions for brands and businesses. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Labbrand Malaysia to accomplish?Refresh ES’s brand positioning and identity to better reflect its experience, capabilities, and premium growth ambitions in the events and exhibition industry.Develop a clearer messaging and communication system so ES could present itself more consistently and confidently across client, partner, and digital touchpoints.Design and develop a clearer, more professional website that could better showcase ES’s capabilities, strengthen credibility, and support business development. **SOLUTION** How did you find Labbrand Malaysia?Online SearchWhy did you select Labbrand Malaysia over others?Great culture fitCompany values alignedHow many teammates from Labbrand Malaysia were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope of work included brand strategy development, brand positioning, and visual identity design. This covered the creation of brand guidelines, key visual directions, and supporting materials to ensure consistency across all touchpoints.The agency worked closely with our team to understand our business, industry positioning, and long-term direction. Deliverables included brand concept development, design system refinement, and application across marketing and communication materials. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Labbrand demonstrated a strong understanding of our company story, business direction, and ES DNA. They translated our values, experience, and vision into a clear brand positioning, messaging, and visual identity system.The outcome was a comprehensive rebranding foundation, including brand story, tone of voice, visual direction, and communication guidelines. This has strengthened our brand consistency, improved our market positioning, and elevated our overall brand perception to a more credible and premium level.Describe their project management. Did they deliver items on time? How did they respond to your needs?Labbrand demonstrated strong project management throughout the engagement. Deliverables were completed on time, and in many cases exceeded expectations.They were highly responsive to our needs and consistently aligned with our direction. More importantly, they were able to deliver the right solutions for our branding, ensuring the outcome was both relevant and impactful.What was your primary form of communication with Labbrand Malaysia?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Labbrand demonstrated a deep understanding of our brief, company story, and ES DNA, translating it into a cohesive brand narrative with the right tone, direction, and emotional resonance.The result was a brand that feels authentic, aligned, and true to who we are.Are there any areas for improvement or something Labbrand Malaysia could have done differently?nope for now --- ## Portfolio & Awards ### Sprite | Packaging Design & Visual Identity Design Strategy The SPRITE packaging design strategy by Labbrand was to identify which of the elements from the original SPRITE visual identity system were best to be leveraged and what was to be further explored. We explored the Sparkline as a graphic tool for creating dynamic and versatile compositions, used typography design to emphasize the brand’s truth and product variations, and leveraged the color of the bottle to amplify refreshment cues, by means of contrast or integration with the label design. Creativity & Innovation To keep the irreplaceable feeling of the natural, crisp flavor of SPRITE when drinking it right after a thirst, the instant moment of liberation and a sudden hit of refreshment is expressed through utilizing visually refreshing and liberating cues (Lemon/Lime, sparkling bubbles, splashes, ice, etc.) that emphasize SPRITE’s Vision and very well reflects the edgy, authentically cool and yet polished personality of SPRITE’s brand identity. Brand Portfolio Visual Architecture Following the signature creation, Labbrand was tasked to develop the packaging design for two product categories proposed by the Brand team: SHAPE represents the core Sprite products (Core + Zero) plus any future flavor variants; thus, the visual architecture for the Shape line must be unified globally to secure brand equity. EXPAND is a category that ”expands” from the core offerings. This includes Sprite Fiber+, Sprite Juice, and any future products containing additional ingredients/benefits. Therefore, there is an opportunity to deviate from Shape category’s visual architecture. The key objective was to express a unique design for each Expand product that still encapsulates Sprite’s brand edge of “cool, sudden refreshments”. ### ES Exhibition & Events: Rebranding & Website The Challenge ES Exhibition & Events, with over 30 years of experience across ASEAN, had built a strong reputation for reliability and delivery. However, as the company moved toward higher-value, more strategic projects, its brand no longer reflected its true capabilities. The challenge was not credibility, but positioning. ES needed to evolve from being seen as a capable executor to a trusted premium partner, with a clearer story and more distinctive market presence. The Approach Labbrand led a full rebranding programme covering strategy, identity, and communications. We began by refining ES’s positioning—defining a more ownable role centred on trust, dedication, and seamless execution. In a crowded category where many players claim similar strengths, the goal was to articulate what made ES different in a way that clients could immediately understand and value. This led to a clear brand platform, including a new positioning, messaging system, and tagline: “Unwavering Dedication, Confidently Delivered.” We then developed a refreshed visual identity and translated the strategy into practical tools—brand messaging guidelines, proposal language, and communication frameworks—to ensure consistency across all touchpoints. The Impact The rebrand created a stronger alignment between ES’s capabilities and how it is perceived in the market. With a clearer positioning and more structured communication system, ES is now better equipped to engage in higher-value conversations, strengthen client trust, and present itself more confidently across proposals, digital platforms, and business development. Internally, the project also aligned teams around a shared narrative, improving consistency and clarity in how the brand is communicated. The Outcome ES successfully transitioned from a reliable operator to a more clearly defined premium partner—supporting its growth into more strategic, higher-value opportunities. ### Hilton Maldives: Brand & Experience Strategy  For Hilton Maldives Amingiri Resort & Spa, the challenge would be to arrive at absolute clarity on what the property will be famous for within the minds of target guests, defining what makes it unique as compared to nearby competitive resorts within and outside of the Hilton portfolio, whilst proudly leaning-in to the heritage and iconic status of Hilton Hotels & Resorts brand.  Labbrand first immersed in an extensive market landscape research along with stakeholder engagements to assess competitive positions, understand target audiences and identify key opportunities to tailor the Resort brand and experience of Hilton. With thorough understanding and new insights gained, Labbrand developed a strong, unique positioning for Hilton Maldives Amingiri Resort & Spa that succinctly embodies the warmth and vibrancy of Hilton’s hospitality atop the welcoming nature of the Maldivian people, and culture. ‘A Vibrant Welcome Home’ captures this strategic positioning intent, defining the Resort as one that provides a refined, spirited, and comfortable experience for all guests to feel genuinely at home during their trip here at one of the world’s most iconic tourist destinations. With the established Resort positioning, an extended value proposition was developed for the ultra-luxurious Residence offer, defining it as a private cove that offers a vibrant and personalized getaway for an intuitive, uninterrupted, and blissfully joyful retreat. A comprehensive experience strategy was also crafted for the Resort and Residence, where unique and highly targeted activation and touchpoint ideas were recommended to enhance the overall stay and experience for guests within the property and island. ### Porsche | Business Innovation & Transformation The Journey from Insight to Impact Porsche China established the Innovators@Porsche program to foster a culture of innovation. In close collaboration, the Labbrand Group crafted a dynamic brand experience that captivates customers and streamlines the sales process by seamlessly integrating the physical and online aspects. This fascinating customer experience includes simplified and interactive engagement with Exclusive Manufaktur parts, providing brand education on the ability to ‘Build Your Own’ Porsche through individualized configurator options. The emphasis on personalization highlights the key aspect that enables a differentiated and branded customer experience. Into the Metaverse: Virtual Influencer Creation To realize Porsche’s 360 brand experience strategy and manifest their brand purpose, “Driven by Dreams,” in the Metaverse, Porsche partnered with Labbrand Group for extensive interviews and research. This aimed to uncover emotional drivers and brand image projection among young audiences, while validating the findings through market analysis. The outcome was a localized brand essence tailored to Chinese consumers yet consistent with Porsche’s global markets. This was achieved by combining consumer insights with the brand’s vision, resulting in the definition and development of three potential directions for a localized virtual influencer characters in a co-creation workshop with the Porsche team. Play Time is On: Porsche Card Battle Game Development Through extensive research into the digital lifestyle of Gen Z, the team derived insights into user preferences and values, subsequently informing the creative art direction and game prototype. In-depth interviews were conducted with mobile gamers and car owners to collect preliminary feedback, identify current needs in the Chinese game market, evaluate the added value of the concept to the Porsche brand, and identify opportunities for digital touchpoints enhancement. ### L’Oreal Research | Eyeshadow Trends & Insights We collaborate with Insights, Research & Innovation, Marketing, and Category | Brand management teams of L’ORÉAL on China Market Research, exploring, creating, and growing innovative brand experiences for consumers.   Exploratory |Prospective Studies    L’Oréal solicited Labbrand to establish a tangible knowledge bank of eye shadow products in China.    The studies undercover the usage and attitude of Chinese consumers towards eye shadow, and informs on the strategic planning of L’Oréal China to grow this specific sector.    We talked to 2 main types of consumers and 4 KOLs of varieties. To consumers, makeup is mirroring the life they live. The role of eyeshadow in makeup evolves along with the level of sophistication they want to convey. We found out that in China, eyeshadow is the only step that could give vibrancy, uniqueness and individuality to the makeup routine. We investigated the main steps of applying eyeshadow for each archetype of consumers, and further define the 4 main occasions of usage.    Brand | Product localization for China    After 6 consumer focus group studies, we found out higher appeal seen with all makeup lovers, perceived as an accessible professional makeup brand; well align with young, trendy and playful Chinese makeup lovers. We also found out that higher appeal has seen with all makeup lovers, perceived as an accessible professional makeup brand, Well align with young, trendy and playful Chinese makeup lovers.    Based on the research findings, we made strategic suggestions on NYX’s strategy to enter China from four dimensions and put forward specific targeted and executable plans, such as how to improve the relevance and attractiveness of the brand story to Chinese consumers.  ### ETRO | Digital Experience Design Embark on the transformative journey of Digital Experience Design with Labbrand, as they partner with ETRO from insights to execution.    Accompanying ETRO in the creation and management of new digital assets, Labbrand contributes expertise in digital experience design, content innovation, e-commerce, CRM, and retail digitization. Explore the seamless fusion of insights and execution in this collaborative venture, where Labbrand' expertise shapes a dynamic digital landscape for ETRO.   Etro is a leading independent Italian luxury house renowned for its signature paisley patterns. With over 150 boutiques all over the world, Etro is one of the largest independent fashion brands.    On the eve of its 50th anniversary, Etro embarked on a world-wide digital transformation project and chose China to pioneer the brand’s transformation. It commissioned Labbrand to lead this effort.   ETRO China | Digital Campaign by Labbrand   Working with China and global top management, Labbrand accompanied the client from insights up to execution and management of new digital assets including digital experience design, content innovation, e-commerce, CRM and retail digitization.    Our work process combining strategic, technical and organizational foresight allowed us to smoothly engineer the transformation process and combine a long-term vision with quick wins to build momentum and set standard for the rest of the company. ### Club Med: Luxury Hotel Brand Creation Club Med is a French resort chain operating in 30 countries around the world. Club Med finds that Chinese middle and high-class holiday travelers have shorter travel time than travelers in other nations. They also have better insights and value on freedom and life quality than the older generations of travelers. Club Med plans to focus on meeting the needs of those Chinese customers while avoiding diluting its brand essence. Therefore, a new brand called Joyview is launched especially for the Chinese market. Challenge To avoid diluting the brand essence of Club Med. Club Med has built resorts in Yabuli, Dong Ao Island and Guilin in China. Club Med wants to create a more flexible new brand and avoid diluting its mother brand essence. The new brand should have no overlap with its mother brand to avoid competition between brands. Solution Based on the core brand attributes and positioning, we created a new brand called Joyview by ClubMed, including its English name and Chinese name 宜境 [yí jìng]. Both the English and Chinese brand name contain the meaning of pleasant and relaxing, combining the authentic nature and the friendly ambiance. When people read about it, the image of a “precious landscape” will jump into their vision from the text, and make them longing for the trip, that’s the magic we give to this new brand. In order to provide a premium short holiday experience, we implemented a new hospitality concept “COLOR YOUR LIFE WITH COLORS OF NATURE”, embodying it in every design element throughout the whole customer experience journey. The identity design includes brand signature, VI system, restaurant identity and other brand application, for discerning travelers seeking an escape in nature, with a unique French touch from Club Med. ### Coca-Cola x Porsche: Packaging Design Labbrand was commissioned to design a limited edition sleek can, an exclusive collection gift set, and animation that effectively conveyed the essence of the Porsche Carrera Cup Asia. Challenge The challenge was to develop a packaging set that clearly showcased the elements of the Porsche Carrera Cup Asia while maintaining the iconic Coca-Cola brand identity. The co-branding marketing strategy with packaging design needed to be interactive and engaging, capturing the excitement and thrill of the race track experience. Solution Labbrand designed a limited edition sleek can and exclusive collection gift set that featured the Porsche 911 GT3 Cup race car. The design incorporated classic race scenes, such as tire tracks, headlight shadows, turning shoulders, and the striking grille of the car. These intricate details created a visually powerful image that symbolized the idea of “double the pleasure, full-speed ahead.” The co-branding marketing strategy utilized Coca-Cola’s 300 Sleek Can format and incorporated graphics representing the Porsche Carrera Cup Asia. An on-pack interactive concept and e-commerce-related promotions were developed to offer consumers a selection of Porsche branded premiums, incentives, and admission tickets. Impact The Coke x Porsche packaging design, gift set, and animation successfully captured the essence of the Porsche Carrera Cup Asia while maintaining the recognizable Coca-Cola brand identity. The limited edition packaging resonated with consumers, creating excitement and anticipation. The on-pack interactive concept and e-commerce promotions further enhanced consumer engagement. The collaboration reached a wide audience, generating positive brand exposure and creating a memorable experience for consumers. ### LinkedIn | Chinese Name Creation Labbrand successfully created 领英 [lĭng yīng], a Chinese brand name that matches the phonetics of LinkedIn, capturing the attention of the Chinese audience through its simplicity and creativity.  Challenge LinkedIn faced a significant challenge when it came to expanding its membership base in China. Despite being the world’s largest professional network, with over 300 million members spanning every Fortune 500 company and 200 countries, LinkedIn recognized the need for a more targeted approach to connect with the Chinese audience. To achieve this goal, the company tasked Labbrand with the critical mission of Chinese brand name creation, tailored to resonate with the unique cultural context and language of Chinese consumers. Solution The brand journey entailed three rounds of name creation, accompanied by thorough linguistic assessments in Mandarin and five major Chinese dialects.   Recognizing the intricate trademark challenges prevalent in the Chinese market, a legal evaluation was also conducted to verify the name’s availability for trademark registration. Ultimately, the chosen Chinese brand name, 领英 [lĭng yīng], was meticulously selected. This name ingeniously merges 领 [lĭng], meaning “to lead,” with 英 [yīng], signifying “elites.” This harmonious combination reflects key attributes synonymous with LinkedIn, encompassing leadership and excellence.   Upon subjecting the name to qualitative and quantitative testing, 领英 garnered substantial recognition and preference among Chinese consumers. Interestingly, the significance of “leading elite” in LinkedIn Chinese brand naming diverges from the global positioning of “connect everyone.” This divergence furnished invaluable market insights, spurring ideation within the LinkedIn brand team. Amidst a landscape teeming with local recruiting websites and grassroots social platforms, Chinese professionals were seeking a platform of international stature and authority. ### Gucci: Customer Insights Research & Strategy THE REDEFINITION OF LUXURY   Gucci Group is a part of the global luxury group – Kering (PPR). As one of the world’s leading multi-brand luxury goods companies, Gucci group owns a portfolio of powerful luxury and sport and lifestyle brands. The Group has redefined luxury for the 21st century and represents the pinnacle of luxury goods.   BETTER KNOW THE GROWING MARKET   Chinese luxury industry continues to grow with the addition of new luxury brands entering the market. Gucci Group begins to expand its operations in China, consumers’ perception of “luxury” becomes an essential topic to analyze, especially regarding the origin of luxury products. Our goal was not only to imbibe virtual map prints in the consumers’ mind set but rather evaluate its applicability in the market.   DIG DEEPER   In crafting Gucci’s market strategy in China, Labbrand employed a comprehensive approach, utilizing qualitative research techniques such as focus groups, in-depth interviews (IDIs), and media context analysis. The focus was on unraveling the complexities of brands’ “authentication” strategies, exploring the nuances of brand origin elements, brand names, and celebrity endorsements. Given the intensifying competition among luxury brands in China, a deeper understanding of Chinese customers became imperative for Gucci Group.   The insights gained from this comprehensive analysis led to the identification of new authentication logics related to brand origin, specifically tailored for the Chinese market. Gucci Group, armed with this invaluable information, strategically integrated these insights into its branding, advertising, and marketing efforts in mainland China. Dive into the strategic partnership between Labbrand and Gucci Group, where cultural insights shape the trajectory of a global luxury brand in the fiercely competitive Chinese market. ### QUORN | Brand Activation & Repositioning Strategy Labbrand assisted Quorn, a meatless food brand, in overcoming low receptivity in Asian markets and repositioning the brand. Through market localization and the REACT methodology, Labbrand developed a brand communication and repositioning strategy and for Quorn’s expansion into the RTE meals category. Challenge Quorn encountered low receptivity in Asian markets due to the prevalent belief that healthy food sacrifices taste. Additionally, the brand faced challenges associated with frozen food and RTE meals, which were often perceived as unhealthy and as a last resort option. Solution We take the REACT (Recalibrate, Engage, Analyze, Crystalize, Test) methodology to tackle the project, to find out the positioning of the brand and shed light on the way to activate the Quorn Brand:  Recalibrate: Desktop research & Semiotic Analysis We decode the elements in the elements in communication for FMCG and adjacent categories (e.g. consumer foodservice), which portray “the theme” for a more informed decision on food packaging design and brand communication. Engage, Analyze, Crystalize: Online Food Diary & Communities + Trendsetters Ideation Workshop + Brand Name Creation Through this process, we validate the hypotheses derived from desk research with consumers and further deep dive into the U&A, benefits and pain points of frozen & RTE meals consumption. We are then able to enrich brand identity and expression with materials inputs from TA. We also co-create the brand name and packaging design of the ideal Asian RTE that would be attractive to this segment of consumers.  Impact Labbrand created a new logo for Quorn, featuring the strapline “Made with Mycoprotein” to shift associations away from bland taste and highlight the nutritional benefits. Quorn’s brand vision of creating a “World of Good” remained intact while empowering Asian consumers to make positive changes for themselves, their families, and the environment. ### Alibaba | Brand Identity Creation and VI Design Labbrand embarked on a transformative journey as it undertook the challenge of redefining the brand identity of Alitrip, transforming it into Fliggy and developing a comprehensive visual identity (VI) design system. Positioned as an online travel agency (OTA) under the Alibaba umbrella, Fliggy set its sights on becoming the premier option for millennials shaping their travel dreams, with a special emphasis on international voyages. Labbrand aimed to create a unique and impressive brand image that could differentiate Fliggy in the highly competitive OTA market in China. Challenge Labbrand faced the challenge of creating a distinctive brand identity for Fliggy that would stand out in the crowded OTA market. The goal was to capture the attention of millennials and effectively communicate Fliggy’s diverse, convenient, and quality travel-related services. This challenge demanded a fusion of creativity and strategic thinking, ensuring that Fliggy’s essence was not just seen but deeply felt, setting it apart as a beacon in the realm of travel experiences. Solution Labbrand worked closely with Alibaba to create a distinct and lively brand image for Fliggy. Instead of conventional approaches, Labbrand designed the lovable mascot “Fliggy” as a flying piggy, representing the concept that “traveling is just like being a pig – we eat, sleep, and have fun.” The design featured unique elements like “flying hairs” to depict Fliggy’s dynamic movement against the wind, symbolizing speed and efficiency. Yellow was identified as the main color, with a golden band outlining the Fliggy icon, representing lightning and evoking warmth and inspiration. The pink nose symbolized flushed cheeks of travelers, and the white base represented purity and passion. ### XCMG | Brand Internationalization Strategy XCMG Group, a Chinese construction machinery company that ranks among global top 3, is undergoing rapid development and continuously advancing its internationalization efforts. The brand expects to establish a strong global brand presence and become a leading figure in the high-end equipment manufacturing industry.  To successfully penetrate the global market, XCMG Group has chosen Labbrand Group as its strategic partner to develop and implement a comprehensive global brand expansion strategy. Leveraging our unique branding methods for brand internationalization, Labbrand aims to support XCMG Group in elevating its global competitiveness on the international stage, thereby contributing to the long-term development and market share expansion.  The first step to success is identifying the target market accurately. Labbrand is closely aligned with XCMG’s business structure and brand ambitions, focusing primarily on the European and American high-end markets, with a particular emphasis on the US market. Because the European and American high-end markets attach great significance to brand strength and development, leveraging the power of branding while strategically entering these markets presents an excellent opportunity to enhance visibility and recognition.  However, XCMG Group’s brand awareness falls short within the European and American high-end markets. Moreover, a disconnection persists between brand communication, positioning, and the actual demands of consumers. In response, Labbrand strategically focuses on 4 key dimensions: brand core, brand image, brand communication, and corporate culture, to craft an entirely revitalized brand identity for XCMG to help embrace more developmental opportunities in the targeted markets.  ### MyMRO’s Brand Migration Strategy Background  MyMRO is a prominent player in the industrial supply and maintenance sector, previously operating as a subsidiary of the multinational corporation, Grainger. In a pivotal move, MyMRO underwent a management buyout and separation from Grainger, paving the way for its emergence as an independent entity in the market, needing a comprehensive brand migration strategy.  Challenge  Following the completion of Grainger China management buyout and separation from Grainger, MyMRO needs to offer comprehensive solutions to customers to a broader audience both at home and board, while building its new localized brand image among business partners including customers, suppliers, investors, etc.  Time is limited. MyMRO expects to walk out of Grainger’s influence and establish its own impact within 1 year.  Facing this challenge, MyMRO consults Labbrand for brand migration strategy.  Solution  In close cooperation with the C-suite stakeholders, Labbrand helps MyMRO develop a new brand positioning, and renew brand naming, develop brand tagline, brand identity and visual system as well as the holistic communication planning for brand’s rejuvenation. To implement the new brand positioning, we developed brand messaging house. With it, when communicating with different audiences, MyMRO could emphasize different messages appropriately, and keep the message consistent with a new brand positioning platform.  ### Lancôme: Sustainability Market Research Background  Lancôme purchased the Domaine De La Rose estate in Grasse in 2020 to create sustainable products for their new range of fragrances, which aligned with their “Sustainability” goals. Three films around this new rose estate have been created, which would be globally showcased to promote Lancôme’s brand and hopefully boost the launch of the new Absolute fragrance. While these films were available in other regions, they have not yet been released in China. Consequently, Lancôme was seeking Labbrand’s assistance in conducting a sustainability market research to assess Chinese consumers’ perceptions and reactions to these films before their official release on Chinese social media platforms. Challenge Sustainability has remained a vague and formal concept associated with environmental protection and resources/cost saving for most Chinese consumers. The key research objectives not only included an Investigation of Chinese consumer’s reactions to Grasse’s communication films, product & brand perception but also a deep understanding of how they would link sustainability with luxury through film messages and how Chinese consumers would expect sustainability potentially to help Lancôme better resonate with Chinese consumers.  Solution Labbrand adopted the qualitative research methodology to explore the Chinese audience’s perception of Lancôme Grasse communication films and understanding of sustainability. Labbrand was able to illustrate a vivid universe of Lancôme from a consumer lens by virtue of planet projective exercise and gained solid answers from the evaluation of each video through the EPC method (the emergence, preference, and consistency) in focus group discussion with consumers. The market research also had a deep dive into Consumers’ attitudes to sustainability and its manifestation in the beauty category.   ### Hiton La Festa Phu Quoc: Launch Campaign Strategy Challenge As Vietnam’s largest island, Phu Quoc is rising to become one of the world’s leading destinations with many luxury hotels and resorts opening in recent years to attract tourists with beautiful accommodation atop incredible beaches, rich coastal waters, breathtaking sightseeing spots and enriching immersions. Most of these hotels, however, did minimal to celebrate the grand opening of their properties and missed out on establishing a strong presence from the get-go. La Festa, being the first Curio Collection property in Vietnam, will require a more strategic, creative way in attracting and engaging audiences right from the beginning, using its iconic property and experience to set standards for others’ expectations on the Curio brand and reputation for the future. Solution To celebrate the opening of La Festa, Labbrand created a launch campaign strategy that is fronted with an overarching theme ‘Spark Your Inner Curiosity’. The campaign hopes to speak to the hearts and minds of travelers who are innately curious about exploring the wondrous spaces of Sunset Town, Phu Quoc, which are unlike any other major cities or islands in the region, and La Festa, an iconic property sitting right at the heart of its southern tip. With La Festa’s distinct Mediterranean appeal, the property is set to ignite that curiosity with its spectacular spaces and experiences that are created for them to ‘Imagine the Wonder’. Supporting the overarching theme, Labbrand proposed activation ideas that innately intrigue travelers, appeal to their curious minds, and elevate their discovery experience. These ideas also weave in elements of surprise and delight and are recommended through an ideal content-channel mix for best reach, relevance, and engagement with target audience groups. ### Logitech Brand Tagline Creation & Digital Strategy Labbrand helped Logitech develop the brand tagline creation and digital strategy for China, differentiating the brand from competitors with strong science background. MEET THE DIGITAL Created in 1981, Logitech is the world leader in computer peripherals. It has crafted its sub-brand, the G Series, to deliver the most realistic gaming experience for its consumers in the gaming sector. Focusing on innovation and quality, Logitech designs its personal computer peripherals to deliver the best user experience in the digital world. UPDATE NOW In order to differentiate itself from other competitors in the Chinese market, Logitech G Series needs to elevate its brand image amongst Chinese gamers. Before, Logitech was considered a non-gaming brand despite having superior quality peripherals fit for gaming. Logitech G Series asked Labbrand to develop a comprehensive brand and digital strategy for its brand in China.  SCIENCE IS BOUND TO WIN The first step to introduce Logitech G to the Chinese market is creating a relevant Chinese tagline which expresses the key brand attribute and directly communicates to true gamers in China. The brand tagline creation 绝胜科技 [jué shèng kē jì] stands out. 绝 [jué] means absolutely/ gloriously, while 胜 [shèng] means win/ wins. The combination, 绝胜, implies Logitech’s confidence and determination to beat out its competition. 科技 [kē jì] means technology, indicating Logitech G’s scientific expertise. After the tagline is completed, detailed brand and digital strategy were designed to successfully launch Logitech G in China to showcase Logitech G’s strong science background and the outstanding performances of its gaming peripherals. Within two months of the launch, Logitech G received great success in sales and online fan engagement on key social platforms such as Sina Weibo and Weixin. After all, science is bound to win.  ### Weber: Market Entry Research & Consumer Strategy Understanding the Consumer Landscape in the Asian Markets   Weber’s initial challenge was understanding the intricate consumer landscape in Asian countries, notably China. The objective was to define ideal customer segments using both quantitative and qualitative research methodologies. By delving into unique grilling needs and contexts across different Asian regions, Weber aimed to overcome barriers and foster growth.  Refining the Approach to Segmentation through Quantitative and Qualitative Analysis Labbrand’s unique market entry research for Asian markets deployed a multi-layered approach to customer segmentation, merging quantitative and qualitative research. This methodology validated predefined cohorts and identified key grilling scenarios and needs, utilizing 2,010 samples for comprehensive analysis. Labbrand pinpointed two primary target cohorts—Chinese Wealthy Families and Nature Lovers—which exhibited the highest potential for Weber’s growth. Unlocking Core Consumer Needs The customer segmentation exercise continued to explore deeper layers of consumer needs. Through qualitative analysis, Labbrand scrutinized Weber products, retail strategies, and brand messaging, ultimately shaping the final consumer and product strategy. Measurable Impact through Focused Customer Segmentation The targeted market entry research for Asian markets yielded impactful results for Weber. By concentrating on Chinese Wealthy Families and Nature Lovers as key segments, Weber effectively tailored its marketing strategies and product offerings. The results were evident in the surge of brand engagement, market share, and customer satisfaction in Asian markets. ### Resorts World Genting Brand Messaging Localization LABBRAND played a pivotal role in Genting’s strategic preparation for Resorts World Genting (RWG) by crafting a comprehensive Chinese brand nomenclature. Resorts World Genting, a prominent hill resort in Malaysia developed by the esteemed Genting Group, boasts a diverse array of offerings, encompassing hotels, casinos, food and beverage establishments, and theme parks. Recognizing the paramount importance of catering to the burgeoning influx of Chinese visitors and the critical need to bolster awareness among this influential demographic, Resorts World Genting embarked on a strategic mission to secure Chinese names for its diverse array of attractions and facilities. Tasked with this significant undertaking, LABBRAND leveraged its brand-oriented approach to set the stage for RWG’s naming creation. This methodical initiative involved a meticulous reorganization of offerings, resulting in a robust nomenclature that extended across 150 features, encompassing brand levels, products, gaming areas, entertainment attractions, and more. Impact This comprehensive nomenclature not only streamlined recognition by Chinese visitors but also strategically positioned Resorts World Genting to align with the preferences and cultural nuances of its target audience.  This approach contributed significantly to creating an immersive and engaging experience for Chinese visitors at RWG. Through our specialized expertise in Genting Chinese brand nomenclature, LABBRAND played an instrumental role in elevating Resorts World Genting’s allure and resonance among the discerning Chinese audience, marking a significant milestone in the brand’s journey toward greater cultural integration and engagement. ### Hotel Rebrand: 7 Days Inn Brand Identity Creation Hotel Rebrand – BRING BRAND TO LIFE  Since the 7 Days Inn launch in 2005, it has established itself as a pioneer and leader in the economy segment. However, in recent years, 7 Days has been facing a series of challenges that have affected the brand’s performance. To regain customer and investor trust, 7 Days decided to launch a comprehensive upgrade program encompassing operations, product and brand identity. The GIC(Global Innovation Center) of JinJiang reached out to LABBRAND for the re-creation of on 7 Days’ brand VI.  CREATE A YOUNG HOTEL ATMOSPHERE Through in-depth interviews, we have identified the profile and personalities of the target consumers. 7 Days is primarily targeting young generations who tend to make conscious consumption decisions. For the young generation, they prefer things simple and fast, and tend to stay away from complexity and formalism. Based on the insights, this hotel was positioned as a comfortable hotel is not only a place to keep them safe and relaxed physically, but also a place gives them peace of mind and help them build a healthy conscious consumption mind-set.  Hotel Rebrand – FACE THE CHALLENGE In order to solve a series of existing problems of the 7 Days brand, including: lack of distinguishing brand logo, lack of attractiveness to millennial travelers, unclear value proposition, etc. LABBRAND delivered a modern re-interpretation of the logo and color palette, created a flexible suite of VI elements to bring the brand to life in different environments, along with the new interpretations of the ‘7’ character to capitalize on the brand’s greatest identity asset: it’s name.  ### IU Hotel Brand Design and Identity Rejuvenation Challenge The challenge for IU Hotel was to revitalize its brand identity to reflect the essence of “play is justice” and to enhance its appeal among the gaming generation. The existing brand identity needed to be reimagined and aligned with the preferences and expectations of the target audience. This endeavor was not just about visual transformation; it was about infusing the very essence of the gaming ethos into every facet of IU Hotel’s identity. Solution In a collaborative effort, Labbrand joined hands with the Jinjiang and IU Hotel brand team to embark on a comprehensive exploration of diverse design directions aimed at revitalizing the brand identity. This endeavor required a meticulous approach, blending research and ideation to capture the very essence of gaming culture and the preferences of the target audience. Labbrand’s involvement encompassed a multifaceted approach. This ranged from delving into the creation of distinctive IP characters to formulating a brand identity design that could seamlessly extend across various elements of the hotel experience. This included room interiors, overarching aesthetics, and even application interfaces. Through this project, Labbrand aspired to fashion a cohesive and immersive visual language that not only reimagined IU Hotel’s brand identity but also resonated profoundly with the gaming-centric audience IU Hotel sought to engage with. Results The IU Hotel brand identity rejuvenation project successfully enhanced the brand’s appeal to the gaming generation. The rejuvenated brand identity showcased IU Hotel’s commitment to providing a playful and immersive experience for guests. The cohesive design elements created a consistent and engaging brand experience. As a result, IU Hotel saw increased interest and affinity from the gaming generation, strengthening its position in the midscale hotel market. ### Industry Recognitions - LABBRAND Secures 12 wins at 2025 Transform Awards - Gold @ Transform Asia - Best Naming Strategy - Gold @ Transform Asia - Best Visual Identity - NEQTA HOTELS Best Visual Identity Travel Sector - 2021 iF Design Award - Soft Drink Packaging - 2021 Red Dot Award - Packaging Design - Campaign Asia Digital A-List - 9 Awards @ Transform Asia 2022 - 3 Gold @ Transform Asia Awards 2023 ## Key Clients - L'Oreal - SG Guthrie - Shangri-La - Hilton - Porsche - Genting - Alibaba - Unilever - ABInbev - Pernod Ricard - Airbnb - Coca Cola ## Packages ## About the Team ### Our Story Labbrand is a branding and innovation consultancy helping organisations grow through insight-led strategy. Our team combines expertise in brand strategy, consumer research, and design to support transformation, expansion, and innovation across Southeast Asia. We work closely with clients to turn deep understanding into clear direction and real business impact. ### What Sets Us Apart - Strategy-Led Branding, Not Just Design: We start with strategy, not aesthetics. By combining brand audit, positioning, and consumer insights, we ensure every design and communication decision is grounded in clear business objectives and long-term brand value. - Experts in Brand Audit & Transformation: We specialise in helping organisations understand where their brand stands and where it should go. Through structured brand audits and benchmarking, we uncover gaps and define clear pathways for transformation and growth. - Insight-Driven Innovation & Growth: Our work is rooted in deep consumer and cultural insights. From innovation strategy to product and experience design, we translate understanding into actionable ideas that drive differentiation, relevance, and business impact. ### Quick Facts - 21 years in business ## Verification Verified means Clutch independently confirmed Labbrand Malaysia is a legally registered business, financially sound (Creditsafe: Moderate Risk), and backed by 1 verified client review averaging 5.0 stars. - Verified Client Reviews: 1 - Overall Review Rating: 5.0 Last Updated: 2026-08-16T06:12:25Z ### Business Entity - Business Entity Name: Insight Led Innovation Sdn. Bhd. - Source: Companies Commission of Malaysia - Jurisdiction of Formation: Malaysia - Date of Formation: November 17, 2023 - Status: Active - Last Updated: March 19, 2026 - ID: 202301045521 (1539436-P) ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: March 31, 2026 ## Locations (1) ### Kuala Lumpur, Malaysia (Headquarters) - 198 Jalan Bukit Bintang - Kuala Lumpur 55100 - Malaysia - 6 - 9 employees - Phone: +60178693885 ## Contact Labbrand Malaysia [Send a message](https://clutch.co/profile/labbrand-malaysia) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/labbrand/)