Labbrand Malaysia

BACKGROUND

Please describe your company and position.

I am the Department Head of ES Corp

Describe what your company does in a single sentence.

We are a Southeast Asia-based event and exhibition company, delivering integrated creative, production, and event management solutions for brands and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Labbrand Malaysia to accomplish?

• Refresh ES’s brand positioning and identity to better reflect its experience, capabilities, and premium growth ambitions in the events and exhibition industry.
• Develop a clearer messaging and communication system so ES could present itself more consistently and confidently across client, partner, and digital touchpoints.
• Design and develop a clearer, more professional website that could better showcase ES’s capabilities, strengthen credibility, and support business development.

SOLUTION

How did you find Labbrand Malaysia?

Online Search

Why did you select Labbrand Malaysia over others?

• Great culture fit
• Company values aligned

How many teammates from Labbrand Malaysia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included brand strategy development, brand positioning, and visual identity design. This covered the creation of brand guidelines, key visual directions, and supporting materials to ensure consistency across all touchpoints.

The agency worked closely with our team to understand our business, industry positioning, and long-term direction. Deliverables included brand concept development, design system refinement, and application across marketing and communication materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Labbrand demonstrated a strong understanding of our company story, business direction, and ES DNA. They translated our values, experience, and vision into a clear brand positioning, messaging, and visual identity system.

The outcome was a comprehensive rebranding foundation, including brand story, tone of voice, visual direction, and communication guidelines. This has strengthened our brand consistency, improved our market positioning, and elevated our overall brand perception to a more credible and premium level.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Labbrand demonstrated strong project management throughout the engagement. Deliverables were completed on time, and in many cases exceeded expectations.

They were highly responsive to our needs and consistently aligned with our direction. More importantly, they were able to deliver the right solutions for our branding, ensuring the outcome was both relevant and impactful.

What was your primary form of communication with Labbrand Malaysia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Labbrand demonstrated a deep understanding of our brief, company story, and ES DNA, translating it into a cohesive brand narrative with the right tone, direction, and emotional resonance.

The result was a brand that feels authentic, aligned, and true to who we are.

Are there any areas for improvement or something Labbrand Malaysia could have done differently?

nope for now